Oct 18 - Sony Slashes Price of PS3 to $399

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 11 years ago '04        #1
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R. Joven 17 heat pts17
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Oct 18 - Sony Slashes Price of PS3 to $399
 

 
By NICK WINGFIELD
October 18, 2007; Page B4

Sony Corp. is slashing the starting price for PlayStation 3 consoles in the U.S. by $100, its latest attempt to boost slow sales of the machine in time for the holiday season.

The move, widely expected after similar actions in Japan and Europe, introduces a new PlayStation 3 model with a 40-gigabyte hard drive for $399. That compares with an earlier entry-level price of $499 on a model with 60 gigabytes of storage capacity. Sony in July lowered the price on the 60-gigabyte model from $599.

After the new pricing move, the PlayStation 3 is only $50 more than its closest competitor, Microsoft Corp.'s $349 entry-level Xbox 360 with a hard drive, though it is still more costly than Nintendo Co.'s $250 Wii.

Billy Pidgeon, game-industry analyst at IDC, predicted the price drop would invigorate PlayStation 3 sales this holiday season, though a bigger impact is likely to occur next year when a stronger lineup of titles will be available for the Sony system, including a new version of a popular game called Metal Gear Solid. "At that price, it comes down to a more justifiable present or gift to yourself," Mr. Pidgeon said.

Sony could use a big boost if it is to catch up to its competitors. U.S. retailers sold 131,000 PlayStation 3 consoles in August, or about 1.75 million total since it went on sale last November, according to NPD Group Inc. In contrast, there were 404,000 Nintendo Wii's sold in August in the U.S., or four million total since it was launched last holiday season, and 277,000 Xbox 360s in August, or 8.3 million since it went on sale two years ago, according to NPD.

The reduction reflects Sony's determination to spur more sales of the PlayStation 3, the Japanese electronics company's most important new product in years. Jack Tretton, president and chief executive officer of Sony's U.S. games division, acknowledged that the relatively high price of the PS3, which Sony has justified by including advanced technology such as a high-definition Blu-ray disc movie player, has been an impediment for many gamers.

"While we were incredibly excited about the technology in PS3 and while it was future-proofed to some degree, it was a bit ahead of its time," Mr. Tretton said in an interview. "The downside of all that technology was the price we had to offer it to consumer at retail. We knew $599 was going to be a challenge for some people based on traditional videogame pricing."

There's a catch to the lower price: The new $399 PlayStation model will not play games designed for the PlayStation 2, Sony's popular older game console. Mr. Tretton conceded that removing that capability, along with a few other features, isn't dramatically reducing Sony's cost of manufacturing the console but will instead encourage buyers of the entry-level PlayStation 3 to purchase more games designed specifically for the new system.

Mr. Tretton said the company's research showed that compatibility with PlayStation 2 games isn't likely to be missed by customers, who most likely already own the older system.

Sony has said it plans to sell 11 million PS3s world-wide this fiscal year, which ends in March.

Source:
[pic - click to view]

 http://online.wsj.com/art .. googlenews_wsj

109 comments for "Oct 18 - Sony Slashes Price of PS3 to $399"

 11 years ago '07        #2
Pistol Peter 33 heat pts33
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$26,679 | Props total: 20 20
come on sony....come onnnn
 11 years ago '07        #3
ptwist 49 heat pts49
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$16,850 | Props total: 8979 8979
hahahaha ....another hundred would be better

but looks like ill be savin up for this bad boy ...who knows it could probably drop another 50 bucks...

im fine with my ps2 already tho
 11 years ago '05        #4
wr8201 
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this time next year it will be like $300

if it drops to $300 people r just gonna buy just for the blu ray
 11 years ago '04        #5
mszomola 
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$3,536 | Props total: 13 13
yeah but its for a 40 gig model , the hell kinda deal is that
 11 years ago '04        #6
mszomola 
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 wr8201 said:
this time next year it will be like $300

if it drops to $300 people r just gonna buy just for the blu ray
why though ? i can get a blue ray right now for 300
 11 years ago '05        #7
NNatic 
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$754 | Props total: 138 138
when you can swap the HD to anything you want its a great deal!
 11 years ago '05        #8
MyZ28 16 heat pts16
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 DallasTexas said:
@ them marketing this for ps2 games


The article says that it WILL NOT be able to play PS2 games. Sounds like they are marketing it for PS3 games to me.
 10-18-2007, 06:20 AM         #9
GladyMcFly 
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fu*k it, just give me it without the blueray, they aint drop no effin price... they made a low end version... 40 gig, and no ps2 gameplay... i'm still gonna wait till gta4 comes out anyway...
 10-18-2007, 06:24 AM         #10
built4haters 
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 mszomola said:
yeah but its for a 40 gig model , the hell kinda deal is that
how so?? when xbox sellin 20gig models 50 less...n it doest have blu ray...do any of u see the prices on blu ray players period?? fukin 600n up...boi u muthafukas is broke/cheap...
 10-18-2007, 06:40 AM         #11
DA DOPEMAN 
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Get the 80 gig that brings free game + 5 free HD movies for 499.99
 10-18-2007, 06:49 AM         #12
DA DOPEMAN 
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 GladyMcFly said:
fu*k it, just give me it without the blueray, they aint drop no effin price... they made a low end version... 40 gig, and no ps2 gameplay... i'm still gonna wait till gta4 comes out anyway...
Uh...what?


1. thats impossible, since the games are made for Blu-Ray Discs


2. They DID do a $100 dollar price drop to the 60 and 80 gig bundle, then made a 40 gig for $399
 10-18-2007, 06:57 AM         #13
DA DOPEMAN 
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 built4haters said:
how so?? when xbox sellin 20gig models 50 less...n it doest have blu ray...do any of u see the prices on blu ray players period?? fukin 600n up...boi u muthafukas is broke/cheap...
Exactly, these broke people been whining about the price, now ps3 cost 200 dollars less in less then a year and they still whining?, has to be kids or teens with no jobs. Or scared 360 fanbots who fear what a 399 PS3 with MGS4/GT5/FF13/GTA4 and other high profile games can do to 360.
 11 years ago '04        #14
Kadroan 121 heat pts121
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it's still 2 high. ill just buy a new pc and get pc games
 10-18-2007, 07:16 AM         #15
Venom Lyrix 
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isnt this old news??
 10-18-2007, 08:16 AM         #16
Scorp 
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PlayStation 3 60GB with FREE Motorstorm & Formula One CE
Add To Basket Add To Wishlist RRP £414.97
Save £64.98
£349.99 (around $700)
Delivered!
Available for Immediate Despatch
 11 years ago '04        #17
mista_millz 2 heat pts
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$5,872 | Props total: 1557 1557
wow more crap outta sony
fu*k it man ps2>>>ps3
true fu*kin story
 11 years ago '04        #18
VerballyAbusive 
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$4,545 | Props total: 357 357
I still wont spend that much on it when I already have a 360. $400 dollars is still too much. And then you can't play PS2 games, aww that sucks.

I copped my 360 core and got a nice deal on a hard drive for 30 bucks, total pay $330 plus tax.
 11 years ago '04        #19
VerballyAbusive 
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 built4haters said:
how so?? when xbox sellin 20gig models 50 less...n it doest have blu ray...do any of u see the prices on blu ray players period?? fukin 600n up...boi u muthafukas is broke/cheap...
Maybe because we don't give a damn about blu ray. We just wanna play VIDEO GAMES. That's why it's called a VIDEO GAME system. fu*k a blu ray.

And on a side note, I will wait for blu ray players to drop in price too before I buy one. Next year they will be half less.


Last edited by VerballyAbusive; 10-18-2007 at 08:33 AM..
 11 years ago '05        #20
benadreal 
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more like a scratch....

lower it to like 150 and i'll think about it
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