De La Hoya Vs. Mayweather Is Highest Grossing PPV Ever

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 11 years ago '06        #1
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hooligun 12 heat pts12
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$20,402 | Props total: 625 625
De La Hoya Vs. Mayweather Is Highest Grossing PPV Ever
 

 
Throughout the entire five-month promotion for last Saturday's Floyd Mayweather Jr.-Oscar De La Hoya f!ght, expectations ran high that it would break the non-heavyweight pay-per-view record of 1.4 million buys set by De La Hoya's 1999 welterweight unification bout against Felix Trinidad.


Al Bello/Getty Images
After slugging each other for 12 rounds, Oscar De La Hoya and Floyd Mayweather Jr. squeeze in one hug following what is now the most lucrative f!ght in boxing history.

However, few expected it to break the all-time record for buys or the all-time revenue record.

HBO PPV announced on Wednesday that the match between Mayweather -- the pound-for-pound king -- and De La Hoya -- the sport's most popular f!ghter -- eclipsed the buy mark of 1.99 million, set by the 1997 Evander Holyfield-Mike Tyson heavyweight championship ear-bite rematch, and the revenue record of $112 million, set by the 2002 Lennox Lewis-Tyson heavyweight title f!ght.

The new records: an astonishing 2.15 million buys, a number that will increase once all the buys are fully accounted for (the f!ght could easily surpass 2.2 million buys), and a gargantuan $120 million in pay-per-view revenue.

The buy record included 1.225 million units from cable systems and 925,000 satellite homes.

"I'm ecstatic," De La Hoya told ESPN.com, just after taping an interview for HBO's rebroadcast. "Of course, the money makes me really happy, but just having those records and being a non-heavyweight is an accomplishment in itself. To break the 1.99 million mark goes to show you that Golden Boy Promotions likes to do things in a big way.

"I think everyone targeted the 1.4 million mark, but me and [Golden Boy CEO] Richard [Schaefer] were always shooting for the 2 million mark. It's amazing."

Mayweather claimed a split decision victory and won a junior middleweight title in the much-anticipated showdown at the MGM Grand in Las Vegas. HBO will televise a replay of the f!ght Saturday night (10 ET/PT), which will include new interviews with Mayweather and De La Hoya.

"De La Hoya vs. Mayweather was a record-setting event from the moment the f!ght was announced," said Ross Greenburg, president of HBO Sports. "We are delighted that sports fans recognized the greatness of these two future Hall of Famers and tuned in for their showdown. It's satisfying to see that boxing still connects with sports fans throughout the country and we are determined to continue to present high-profile f!ghts that capture the public's imagination."

If you include the $19 million-plus live gate (another record) plus millions more in revenue from foreign TV sales, merchandising, sponsorships and closed circuit sales, the f!ght will gross in excess of $150 million.

"It is mind boggling, but it goes to show you the hard work everyone put into the promotion paid off," De La Hoya told ESPN.com. "Everyone did a tremendous job."

Greenburg also credited the success of HBO's "24/7" reality show that ran in a coveted Sunday night slot behind the "Sopranos" and "Entourage" for three weeks leading up to the f!ght with helping sell both the public and the media on its worth.

De La Hoya was guaranteed $23.3 million and Mayweather $10 million for the f!ght. With the overwhelming success of the event, De La Hoya could take home upwards of $50 million with Mayweather earning around $20 million.

"I'm particularly pleased that the f!ght reached 2.15 million buys on a weekend in which 'Spider-Man 3' established a new Hollywood box office record and the Kentucky Derby took place," HBO PPV's Mark Taffet said. "That puts in perspective the magnitude of it."

The pay-per-view tally also made De La Hoya the biggest pay-per-view attraction in history. His 18 pay-per-view events have generated $612 million in domestic television receipts, enabling him to leave Tyson ($545 million) and Holyfield ($543 million) in the dust.

De La Hoya's f!ghts have also sold 12.55 million units. With the 2.15 million sold for this f!ght expected to increase, De La Hoya should surpass Holyfield's record of 12.6 million units. De La Hoya surpassed Tyson's 12.4 million total.

"When I was in Vegas I got the indications that we would break the first hurdle on Monday, when I knew we would do more than 1 million buys," Schaefer said. "Then on Tuesday, I knew we would break the Trinidad f!ght record. From there on we were in uncharted territory. Not only did we break the all-time record [non-heavyweight record], we went straight to home run with the biggest event in the history of the sport.

"If you think about it, for a non-heavyweight f!ght, to break the buy record, it shows you if you do the right f!ghts, boxing is still very much alive."

De La Hoya has participated in each of the top six non-heavyweight pay-per view events in history. f!ghts on the list beside matches with Mayweather and Trinidad include those with Bernard Hopkins (1 million), a rematch with Shane Mosley (950,000), Fernando Vargas (935,000) and Ricardo Mayorga (935,000).

"The results of this f!ght are a tribute to Oscar and to Mayweather," Schaefer said. "It was a great team effort between HBO, Golden Boy and the sponsors, who are the key to the sport of boxing. Having corporate America in boxing again shows you what we can do. This is an amazing effort from the sponsors and also from the MGM.

"From the beginning, Oscar said, 'Let's reach for the stars and go for the home run.' To be involved as a four-year-old company and do this is a big feather in the Golden Boy cap. The key is now to build on it and show that this is not a one-night-only event, to learn from this and apply the formula to other events."

7 comments for "De La Hoya Vs. Mayweather Is Highest Grossing PPV Ever"

 05-10-2007, 01:16 AM         #2
FaceMob 
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Yea, Oscar made major cake. I know he made atleast 40 million.
 11 years ago '06        #3
hooligun 12 heat pts12 OP
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$20,402 | Props total: 625 625
damn 50 mill? you could retire after just one f!ght
 11 years ago '06        #4
Storchaveli 97 heat pts97
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$28,404 | Props total: 5883 5883
Damn 40 million...





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OWNED.
 11 years ago '04        #5
KiNgJaMeS305|M 58 heat pts58
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$22,904 | Props total: 82 82
oscar de la hoya = ratings (or in the case of PPV, DLH= Buys)
 05-17-2007, 02:22 PM         #6
Jblazinaphattie 
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floyd is the best and no one will ever beat him not even rocky
 11 years ago '05        #7
MlLkMan 
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$4,256 | Props total: 44 44
^you cant be serious
 05-18-2007, 10:31 PM         #8
crmlbywonder 
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 Jblazinaphattie said:
floyd is the best and no one will ever beat him not even rocky
:applause:
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