GUIDE said
But when is the last time you seen a video ad that led to you buying their sh1t though?... When is the last time a video ad, and not an in-video sponsor was actually relevant to the video you were watching?... Do you even see video ads to begin with? Because even my grandparents that are in their fu#kin 90s, figured out all on their own how to automatically avoid them.
i'm not sure if you're taking aim at the creators or advertisers, or both. but there are small creators out there that make 500-1000 a day, and businesses that are definitely utilizing the advertising platforms and being profitable.
but just like anything in business, just because you participate doesn't mean you get a trophy. you can have horrible radio ad campaign conversions, a billboard that isn't engaging enough, or any other real world tactics that you can think of that are a waste of money, just like what i think you're insinuating.
but for every person using adblocker, i'm sure there's somebody who is actually buying products off the tik tok shop; and there are people clicking those ads and buying products. my dad and his wife..my sister..my mom..all victims