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How Hoka Became One Of The Fastest Growing Sh0e Brands | Business Insider Explains


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topics gone triple plat - Number 1 spot 3X PLAT



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 5 days ago '23        #1
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56 comments


484675  topics gone triple plat - Number 1 spot x206
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Props total: 132710 132 K  Slaps total: 10477 10 K
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icon How Hoka Became One Of The Fastest Growing Sh0e Brands | Business Insider Explains
 

 
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Hoka was founded a little over a decade ago, and the brand is already worth more than $1 billion. We explore the sh0eís design and what makes the brand stand out from its competitors.


00:00 - Intro
00:23 - Hoka's Beginning
01:28 - Sh0e Design
02:51 - Business Strategy
03:38 - Hoka Today
04:04 - Credits
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56 comments

 5 days ago '08        #2
Chedda  topics gone triple plat - Number 1 spot x5
Props total: 92376 92 K  Slaps total: 5045 5 K
Personally, I'm not a fan


+30   

 5 days ago '17        #3
sjuelz 
Props total: 19762 19 K  Slaps total: 2793 2 K
love them, but I like comfort in my sh0es
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+10   

 5 days ago '09        #4
jasperfect 
Props total: 6195 6 K  Slaps total: 873 873
Comfort is a priority with them. Same reason New Balance are popular now
+17   

 5 days ago '16        #5
CookieMonster 
Props total: 5607 5 K  Slaps total: 1032 1 K
My chick a nurse and she put me on to this.. I work on a construction site so I needed a sh0e with comfort and support..their boots are heaven sent
+18   

 5 days ago '06        #6
SPLEEK 
Props total: 3150 3 K  Slaps total: 172 172
My podiatrist put me on to these.

They work as advertised
+9   

 5 days ago '08        #7
Kewop Decam  topics gone triple plat - Number 1 spot x1
Props total: 55080 55 K  Slaps total: 4365 4 K
I might need a pair or 2 for walking and running up stairs
-1   

 5 days ago '11        #8
CrossRoads99 
Props total: 9338 9 K  Slaps total: 1232 1 K
Work in healthcare and allot of staff where these. If you are on your feet all day these I'm told are really good. I wanna try them out to hoop in lol last year bottom of my foot started hurting from hooping on concrete all summer and really ain't been the same since so I'm thinking the extra padding might help
+2   

 5 days ago '05        #9
micseles 
Props total: 22751 22 K  Slaps total: 2277 2 K
Swear my wife is the only person on earth that's said these sh0es are uncomfortable lol.

I'm gonna cop a pair to run in. My Adidas running sh0es have treated me right, but I'm looking for a change.
+3   

 5 days ago '05        #10
micseles 
Props total: 22751 22 K  Slaps total: 2277 2 K
 CrossRoads99 said 🔗
Work in healthcare and allot of staff where these. If you are on your feet all day these I'm told are really good. I wanna try them out to hoop in lol last year bottom of my foot started hurting from hooping on concrete all summer and really ain't been the same since so I'm thinking the extra padding might help
How old are you? I can tell you past a certain age it don't matter what you do, the concrete turns it's back on you lol. It's either gonna be your knees or your feet.

Once I hit 35, my knee started randomly hurting, popping and then slipping the day after I'd hoop outside. Didn't have any of that hooping inside though.
+8   

 5 days ago '22        #11
Trendsetter 
Props total: 2826 2 K  Slaps total: 227 227
I see more and more people rocking these and skechers



I’m super straight off both

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+6   

 5 days ago '22        #12
lovetalkgames 
Props total: 11073 11 K  Slaps total: 2291 2 K
Millennials have reached the age where they value comfort over looks.

This generation’s New Balance.
+12   

 5 days ago '14        #13
NYSTATEOFMIND 
Props total: 24648 24 K  Slaps total: 1262 1 K
My wife loves them sh1ts...they look goofy to me but she cares about comfort when it comes to kicks
+1   

 5 days ago '22        #14
Jeffrey in 813  topics gone triple plat - Number 1 spot x2
Props total: 13803 13 K  Slaps total: 9115 9 K
Been wanting to cop a pair but it's just that big a$s "HOKA" on the side that turns me off
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This reminds me of On Cloud... Which, btw, I was completely blown away by how uncomfortable those are
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Literally felt like a brick was strapped to the bottom of my foot. Absolutely no cushioning whatsoever
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+3   

 5 days ago '20        #15
POWER RAPS  topics gone triple plat - Number 1 spot x2
Props total: 74323 74 K  Slaps total: 5997 5 K
 lovetalkgames said 🔗
Millennials have reached the age where they value comfort over looks.

This generation’s New Balance.
I see more 30-40 somethings wearing OnCloud, especially Black and Spanish people, whereas I see the 50+ crowd making up most HOKA wearers around my way. Lot of healthcare professionals and health conscious people in Riverdale
+5   

 5 days ago '20        #16
POWER RAPS  topics gone triple plat - Number 1 spot x2
Props total: 74323 74 K  Slaps total: 5997 5 K
 Jeffrey in 813 said 🔗
Been wanting to cop a pair but it's just that big a$s "HOKA" on the side that turns me off
emoji


This reminds me of On Cloud... Which, btw, I was completely blown away by how uncomfortable those are
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Literally felt like a brick was strapped to the bottom of my foot. Absolutely no cushioning whatsoever
emoji
Cloudsurfers are light as fu#k
+1   

 5 days ago '15        #17
Hellmatic 
Props total: 98630 98 K  Slaps total: 8518 8 K
 Jeffrey in 813 said 🔗
Been wanting to cop a pair but it's just that big a$s "HOKA" on the side that turns me off
emoji


This reminds me of On Cloud... Which, btw, I was completely blown away by how uncomfortable those are
emoji


Literally felt like a brick was strapped to the bottom of my foot. Absolutely no cushioning whatsoever
emoji
wait so whats the selling point for on cloud? i thought they were hipster comfort sneakers all this time like new balance. So theyre ugly as hell AND uncomfortable?
+3   

 5 days ago '04        #18
Tha754kid 
Props total: 19204 19 K  Slaps total: 1346 1 K
I haven't seen not one pair of Hokas that look appealing to me. And on top of that, they expensive too....

That's a double whammy of NO!
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+2   

 5 days ago '22        #19
Jeffrey in 813  topics gone triple plat - Number 1 spot x2
Props total: 13803 13 K  Slaps total: 9115 9 K
 Hellmatic said 🔗
wait so whats the selling point for on cloud? i thought they were hipster comfort sneakers all this time like new balance. So theyre ugly as hell AND uncomfortable?
LOL yeah super uncomfortable. the only pair that felt "okay" was the Cloudstratus and it was the ugliest out of them all (I wish they'd call it something else because it is completely unworthy of the "Stratus" name)
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It's funny because like I saw someone online say how On Cloud are supposed to be running sh0es but you never see anyone with them on actually running
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Saucony Gang all day in this bih
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+1   

 5 days ago '18        #20
monstar 
Props total: 2677 2 K  Slaps total: 353 353
Hoka owned by uggs that’s why
+2   

 5 days ago '12        #21
goodkidmadworld 
Props total: 27031 27 K  Slaps total: 1580 1 K
All the baddie nurses & techs in the hospitals got these
+4   

 5 days ago '04        #22
Duntaz  topics gone triple plat - Number 1 spot x4
Props total: 71592 71 K  Slaps total: 4450 4 K
I like their slides
+1   

 5 days ago '04        #23
shadow_boxer 
Props total: 3236 3 K  Slaps total: 281 281
them joints sooo comfortable
+3   

 5 days ago '12        #24
jdario 
Props total: 3008 3 K  Slaps total: 612 612
If you want to invest in Hoka sh0es, parent company stock symbol is DECK. Another sh0e brand coming up is ON sh0es - public as well ONON. If you have a couple Gs laying around - put some $$ into these and double up in 5 years.
+7   

 5 days ago '16        #25
00010111  topics gone triple plat - Number 1 spot x24
Props total: 99523 99 K  Slaps total: 8940 8 K
Bondi 7s some of the most comfortable footwear ever.

Sadly, the Bondi 8s aren't as good.
+2   

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