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The Breakdown of Drake’s Record Deal with Cash Money/Universal (2009)


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 1 month ago '06        #1
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Kundalini  topics gone triple plat - Number 1 spot x3
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icon The Breakdown of Drake’s Record Deal with Cash Money/Universal (2009)
 

 

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Here’s the breakdown of Drake’s record deal:

Drake is signed with Aspire/Young Money/Cash Money Records and is distributed by Universal

Drake got a $2 million advance (I’ll give you a moment to read that again)

Drake retains the publishing rights to his songs (his masters) and only pays 25% of his music sales revenues to the label as a “distribution fee”


As you can see, Drake got a helluva deal. It’s one of the most lucrative deals I’ve seen recently, especially for a hip hop artist. This deal is a complete reversal of a typical record deal where the label earns the lion’s share of record sales and the artist struggles for years to get out of his/her financial debt to the label.

$2 million is a big advance to pay back but considering that Drake’s first album Thank Me Later will probably be the best-selling R&B/hip hop album next year, I don’t think he’ll have much trouble clearing his debt.

Major props to Drake’s management team (Hip Hop Since 1978 and Cortez Bryant) for negotiating a fair deal for their client. Cortez Bryant also manages Lil Wayne and Hip Hop Since 1978 represents Kanye West. Clearly Drake has a great group in his corner. With that kind of backing, Drake’s career is only just beginning.

Lesson for the Day

Here’s the lesson I want you to take from Drake’s record deal:

Record labels do not control the music industry anymore. Artists (once they have proven their talent and profit potential) are in a position to strike the kind of deal that fits their goals and their vision. Drake proved his profit potential with the 600,000+ digital sales of his single “Best I Ever Had”, which was available for free (on his mixtape So Far Gone) four to five months before it was released on iTunes.

Essentially Drake hired his record labels (Universal/Young Money/Cash Money/Aspire) to distribute his music in stores. Drake’s record labels do not own the masters to his music and they do not control his career, he does (with help from his management team, of course).

Obviously Drake did not sign the first deal that was offered to him. If he did he would have regretted it and he never would have gotten the spectacular deal he has now.

You might not have Drake’s management team but you do have common sense.

With that in mind, would you sign a recording contract that leaves you with 0-50% ownership of YOUR masters and YOUR publishing rights? Would you sign a deal that says you only earn 10-18% of YOUR record sales? Would you sign a 360 deal that allows your record label to automatically earn 50% or more of YOUR touring, merchandising, and film/TV licensing revenues?

OF COURSE NOT!

But you know what? All of those things I mentioned come standard in a typical record contract. The powers-that-be in the music industry set this whole system up in their favor, not yours. But while their minds were busy focused on screwing artists (that’s you!), they forgot one important little detail:

Record labels need you–you don’t need them. No record label can operate without an artist roster (or at least a catalog of past hits). What can a record label do if they have no arists to market and no music to sell?

See how badly they need you?

With the internet (and a little bit of money to invest in your future) you have all the tools you need to record, distribute, and promote your music. So why would you ever pay a record label over 75% of the record sales for songs/albums you write?

Be smart. Don’t do it.
 https://hitmusicacademy.w .. oneyuniversal/
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111 comments

 1 month ago '05        #2
mezziebone 
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so Pusha T lying
+1   

 1 month ago '18        #3
A Cold Game  topics gone triple plat - Number 1 spot x1
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 mezziebone said 🔗
so Pusha T lying

No
25% goes to the parent company (universal) for distribution

75%
Gets split between him, his manager,YM & CM … his actual label

YM retains his publishing.

Lil Wayne sold his and Nikki’s catalogue to universal in 2020

Drake don’t own sh1t before CLB


Last edited by A Cold Game; 04-18-2024 at 02:47 AM..
+72   

 1 month ago '07        #4
yola  topics gone triple plat - Number 1 spot x91
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 mezziebone said 🔗
so Pusha T lying
no way to determine that without seeing the actual contract

anyone who has seen an actual record label contract

and understands how record label contracts work

knows this article is omitting and oversimplifying

the article doesn't talk about how that $2M gets paid back
+24   

 1 month ago '07        #5
yola  topics gone triple plat - Number 1 spot x91
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So why would you ever pay a record label over 75% of the record sales for songs/albums you write?
these are the questions asked by people who haven't paid any dues, done any work or experienced any struggle

when you sign a deal with a major label, you are on a different playing ground with a budget and access to an array of professionals, producers, writers, musicians, studios, networks and insiders

for example, UGK signed with Jive and that allowed them to create live instrumentation tracks with funk legends for their second album, that wouldn't have happened without the label

if you're an actual artist with a steady stream of output and material, a major label can help you establish a legacy that you can milk the rest of your life

if you're an arrogant get money ret@rd with no real musical prowess who is using music as revenue generating stepping stone, then a major label is the devil

bottom line, you are not getting to the top without significant financial backing, so if you're red hot, do you want to trust someone with money but no connections or resources? or an organization with a track record of producing stars?

but if you want to make music and find a modest, humble career recording and performing authentic music from your head, then you don't need either, but it's unlikely you'll ever get past the club level
+28   

 1 month ago '04        #6
mt fuji 
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The real question is why do you all think this is important?
Good or bad deal, what tf does that have to do with bars?
Y'all gotta stop the h0e sh1t man

Keep ya mind on your business. Counting another man's pockets who tf raised you n1ggas?

PS....

Everyone who slapped this post.... Ya Moms suck d1ck toothless every 3rd Tuesday of the the month at the neighborhood glory hole


Last edited by mt fuji; 04-18-2024 at 05:21 PM..
+31   

Top 10 most slapped recently  1 month ago '22        #7
BreakkerSzn  topics gone triple plat - Number 1 spot x110
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-8   

 1 month ago '05        #8
HARBINGER  topics gone triple plat - Number 1 spot x4
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 mezziebone said 🔗
so Pusha T lying
 A Cold Game said 🔗
No
25% goes to the parent company (universal) for distribution

75%
Gets split between him, his manager,YM & CM … his actual label

YM retains his publishing.

Lil Wayne sold his and Nikki’s catalogue to universal in 2020

Drake don’t own sh1t before CLB
@🔗
contract all fu#ked up
..I guess that means u all fu#ked up @🔗

🔗


you signed to 1 n1gga that's signed to another n1gga that's signed by 3 brads, I'll slap you wit my chuck
emoji
+16   

 1 month ago '23        #9
Chrispy331 
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 yola said 🔗
no way to determine that without seeing the actual contract

anyone who has seen an actual record label contract

and understands how record label contracts work

knows this article is omitting and oversimplifying

the article doesn't talk about how that $2M gets paid back
j3ws dont give goyim deals to fellow j3ws. Thats why all these rappers dont like drake, he had the whole j3wish media behind him. He’s the reason kanye crashed out and went anti semite, he saw drake for the culture vulture he is.

Look at all the puff pieces sbf got before he went down. The j3wish financial golden child, promoted bu the j3wish media. Oh wait its madoff all over again lol
+10   

 1 month ago '18        #10
Oswaldgatesjr  topics gone triple plat - Number 1 spot x13
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 A Cold Game said 🔗
No
25% goes to the parent company (universal) for distribution

75%
Gets split between him, his manager,YM & CM … his actual label

YM retains his publishing.

Lil Wayne sold his and Nikki’s catalogue to universal in 2020

Drake don’t own sh1t before CLB
J prince also gets some of his bread
+5   

 1 month ago '05        #11
hbk83 
Props total: 29663 29 K  Slaps total: 6325 6 K
 Kundalini said 🔗








↪🔗
that was an old deal , he has been out of that deal for years and was given all his publishing and master by universal as part of his new deal.
He was paid 400 million by universal music group.
It believe that under this deal, he bought into ownership of universal as well.
↪🔗


Last edited by hbk83; 04-18-2024 at 03:55 AM..
+14   

 1 month ago '20        #12
Chern 
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what stan wrote that love letter about drake's contract?

say no to stans
+2   

 1 month ago '05        #13
That Dude 
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 hbk83 said 🔗
that was an old deal , he has been out of that deal for years and was given all his publishing and master by universal as part of his new deal.
He was paid 400 million by universal music group.
↪🔗
Truth doesn’t fit their narrative. Its over simplified these n1ggas have never seen record contract in their lives.

He was eating just fine. Thats why these n1ggas will remain broke. They depend on one source of revenue like a job.

If you think he didnt have sh1t else going you are sadly mistaken
+11   

 1 month ago '05        #14
That Dude 
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 HARBINGER said 🔗
@🔗
contract all fu#ked up
..I guess that means u all fu#ked up @🔗

↪🔗

you signed to 1 n1gga that's signed to another n1gga that's signed by 3 brads, I'll slap you wit my chuck
emoji
And even with all of that he was still making more bread than pusha T. Push should be last one talking bout contracts and splits
+9   

 1 month ago '05        #15
HARBINGER  topics gone triple plat - Number 1 spot x4
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 That Dude said 🔗
And even with all of that he was still making more bread than pusha T. Push should be last one talking bout contracts and splits
chad & Pharrell tattood on push somewhere? anybody can bend over 4 a blue check



Last edited by HARBINGER; 04-18-2024 at 04:10 AM..

 1 month ago '07        #16
strongthetruth  topics gone triple plat - Number 1 spot x73
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 hbk83 said 🔗
that was an old deal , he has been out of that deal for years and was given all his publishing and master by universal as part of his new deal.
He was paid 400 million by universal music group.
It believe that under this deal, he bought into ownership of universal as well.
↪🔗
That’s not true at all. Universal never owned his masters and publishing so they couldn’t give him something they didn’t have. Cash Money has always owned all of their own sh1t. That’s why Baby is always so quick to speak up for him because he’s still getting paid. And as for the new deal no label is giving an artist 400 million plus full rights to their masters and publishing. That 400 million has to be recouped and shows and a percentage of streams not going to cut it. It’s a lot of smoke and mirrors going on that’s why the article you posted said “it’s believed” because they really don’t know sh1t.
+15   

 1 month ago '20        #17
Chozen  topics gone triple plat - Number 1 spot x3
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n1ggas think a label just paid a n1gga 400 million and don't have a way to recoup any of that money. Just GAVE this n1gga 400m

That's funny when you think about it
+15   

 1 month ago '05        #18
That Dude 
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 HARBINGER said 🔗
chad & Pharrell tattood on push somewhere? anybody can bend over 4 a blue check

Not sure what this means but whatever you got it
+1   

 1 month ago '04        #19
pocketchange  topics gone triple plat - Number 1 spot x7
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If you got as much money as you say you do, and you are as great as you say you are… why stay signed?

No artist is bigger than the labels, don’t be fooled by this artist. Remember, this is a blog getting information from someone from the team, not an actual contract.


If Drake got a 2 million dollar advance at that time I think there would have been some lyrics about it.

But Drake kept his business quiet because he didn’t want the information to spill out he wanted to handle it behind closed doors and I think those contracts also put pressure on him which is another reason he started using his fame to lure upcoming artist in and take their hits and make them write for him so he could just sit back and enjoy life.


Drake just really she’s himself as a business/pop star. He doesn’t want to really get out here and get it out the mud.


Last edited by pocketchange; 04-18-2024 at 05:03 AM..
+2   

 1 month ago '04        #20
pocketchange  topics gone triple plat - Number 1 spot x7
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 Chozen said 🔗
n1ggas think a label just paid a n1gga 400 million and don't have a way to recoup any of that money. Just GAVE this n1gga 400m

That's funny when you think about it
Record labels usually want collateral. My nephew is negotiating with a label now and I’ve did a deal and been to the labels myself. They want your old music. If you sign a deal and get ki1led tomorrow, how would they make their money back?

You have to give them something they can some how generate their money back.


And just because a deal is worth 400 million, they definitely not giving it all up front. They give you portions as you deliver the music. At anytime after a record is submitted, the label can decide to not move forward with the deal or it can be negotiated to a smaller deal where it might be more in the artist favor but the label has to give less.
+4   

 1 month ago '04        #21
infam0uskills 
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nothing but assumptions with 0 concrete proof
+3   

 1 month ago '10        #22
bunun  topics gone triple plat - Number 1 spot x3
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i dont think anyone knows what drakes current contract is, or what they did to keep him when he renegotiated (all contracts can be renegotiated word to birdman) because birdman has a history of withholding payment and not paying his artist

yall talking about drake cause ross said something ? you really dont think slip and slide had they hand in ross's checks for years like cash money had they hand in drakes checks ?
+2   

 1 month ago '22        #23
Haichiroku  topics gone triple plat - Number 1 spot x3
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 hbk83 said 🔗
that was an old deal , he has been out of that deal for years and was given all his publishing and master by universal as part of his new deal.
He was paid 400 million by universal music group.
It believe that under this deal, he bought into ownership of universal as well.
↪🔗
No he wasn't. The article doesn't even say that.

emoji
n1ggahs just say anything. Reading is fundamental.


Why would anyone pay any artist hundreds of millions of dollars up front without outright ownership of the masters?

And into ownership of the label? Universal?

emoji

 1 month ago '19        #24
FP1305 
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I dont like drake but if he was smart he would go independent. He would end the whole concept of record labels
+1   

 1 month ago '16        #25
90sVibe 
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 HARBINGER said 🔗
@🔗
contract all fu#ked up
..I guess that means u all fu#ked up @🔗

↪🔗

you signed to 1 n1gga that's signed to another n1gga that's signed by 3 brads, I'll slap you wit my chuck
emoji
What I used to laugh at is Pusha was probably in the same deal.

As we seen Kanye contract handlings
+5   

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