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Mar 2 - Ozempic is coming for gyms. Here’s how they’re responding



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Mar 2 - Ozempic is coming for gyms. Here’s how they’re responding
 

 
America’s gyms are adjusting their strategies as more of their members take weight loss drugs.

Luxury gyms such as Life Time and Equinox are acquiring weight loss clinics with doctors who can prescribe GLP-1s, the powerful new cla$s of medications that has proven to be highly effective at helping people shed weight, as well as designing exercise programs specifically for people taking the medications.

The industry is undergoing a major shift as Baby Boomers start to age out of the typical gym-going population, and new medications enable easier weight loss. Oprah’s famous WeightWatchers commercials are out (the company’s stock tumbled this week on the news that she was stepping down from the board), and doctors and strength training are in.

Ozempic, Wegovy and other GLP-1 prescription drugs have swept through wealthier demographics of the country. US health care providers wrote more than 9 million prescriptions for Wegovy and other injectable drugs used for weight loss during the last three months of 2022 alone. JPMorgan researchers estimate that 30 million people may be taking GLP-1 drugs by 2030, or around 9% of the US population.

While the impact of GLP-1s on exercise on the body still isn’t fully understood, gyms want to make sure they are not left behind in the shift to weight loss drugs. The industry has historically made billions of dollars from people hoping to lose weight.

But gyms are still about building muscle, too. One common side effect for some patients taking these medications is muscle loss. So gyms are now starting to market their brands to existing members who say they are on GLP-1s, and hoping they can add memberships in the future as people on these medications seek to keep and build muscle.

Planet Fitness and other low-cost gym chains also may benefit from the growth of these medications as prices fall, some analysts say. For now, GLP-1 medications are prohibitively expensive for most Americans, costing about $1,000 or more a month.

“In a world where GLP-1s become widely accessible, gyms from Planet Fitness all the way up to the highest-end brands are likely going to pull out marketing campaigns looking to boost their membership bases,” said Simeon Siegel, an analyst at BMO Capital Markets who covers fitness companies.

Life Time has launched a clinic that provides members with personal training focused on weight loss and access to doctors who can prescribe GLP-1 medications for people who qualify for them.

People taking GLP-1s are “going to want the right professional facilities and professional personal trainers and nutritionists to help them,” said Bahram Akradi, the CEO of Life Time, on an earnings call Wednesday. “We are confident that this [GLP-1] mega trend will be particularly positive for Life Time.”

Equinox has debuted a “GLP-1 protocol,” a personal training program for members on these drugs, to preserve muscle mass. The company said it launched the program in response to questions from members on GLP-1s.

The plan promises a “targeted fitness program [that] can help you retain and build muscle during the process,” Equinox says.

Xponential Fitness, which owns boutique brands such as Club Pilates, Rumble and Pure Barre, acquired a chain of weight loss medical clinics in Southern California staffed with doctors who can prescribe GLP-1s.

Budget gyms such as Planet Fitness say GLP-1s could help the chain attract first-time gym members who want to stave off muscle loss. Some analysts agree.

“If this goes mainstream, I believe gyms and fitness centers will find a brand new set of potential members,” Siegel said. “This could bring in people who never stepped foot into the gym into having a new view of your health.”

But some fitness industry observers say it’s too early to understand how GLP-1 users will exercise, and the impact to gyms.

“It is still too premature to highlight the use of the weight loss drugs and the role of clubs,” said Rick Caro, the president of Management Vision, a fitness consulting firm.

The gym industry is one of many that are trying to prepare for a future where more people take such drugs.

Known as glucagon-like peptide 1 or GLP-1 receptor agonists, these drugs were originally developed to treat type 2 diabetes. (Ozempic has not been approved for weight loss by regulators, though Wegovy, a similar drug, has.)

WeightWatchers launched a new membership plan for people that gives members access to doctors who can prescribe these medications. It also made a $100 million-plus deal to buy Sequence, a telehealth business that offers virtual prescriptions to patients for these weight loss drugs where appropriate.

Food companies are also bracing for GLP-1 consumers to buy fewer sugary snacks and drinks.

JPMorgan last year said that current GLP-1 users purchased around 8% less food — including snacks, soft drinks and high-carb products — over the prior year, compared with consumers who were not on these drugs.

Food giant Nestlé plans to invest more in nutritious products that it says provides “benefits” to people on GLP-1 treatments, such as its Opifast high-protein shakes.

 https://edition.cnn.com/2 .. irc_end_recirc
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143 comments

 2 months ago '21        #2
GraveDigger  topics gone triple plat - Number 1 spot x4
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Very interesting.

If it's too good to be true, it is.
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 2 months ago '13        #3
SchmoMoney 
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Men taking “supplements” to get bigger/stronger and still have to work out is bad. Lazy people taking “supplements” to get skinny and not work out is good. Where’s that make sense? SMH
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 2 months ago '06        #4
dj5fingers 
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Muscle loss isn’t a side affect to GLp-1

Lack of protein is. When you are in a calorie deficit you still have to have a good protein diet. And that goes for any weight loss
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 2 months ago '17        #5
Acebit 
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Do it the right way not the lite way
+70   

 2 months ago '22        #6
RockyIII 
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 Acebit said 🔗
Do it the right way not the lite way
Gotdamn right.. put in that hard work and discipline…
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 2 months ago '15        #7
Ballin095  topics gone triple plat - Number 1 spot x1
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 Acebit said 🔗
Do it the right way not the lite way
 RockyIII said 🔗
Gotdamn right.. put in that hard work and discipline…
Hell yeah. Too many people are lazy and don't want to lose weight the right way. Switch up your damn diet and actually work your a$s off in the gym.

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 2 months ago '05        #8
gizmozoe 
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Why are Skinny/fit people so mad that overweight people are loosing weight? Everybody wanna be healthy, what's the problem?
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 2 months ago '04        #9
slapaho 
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I’m sure that sh1t does work but
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seems too good to be true long term
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 2 months ago '14        #10
reelife  topics gone triple plat - Number 1 spot x159
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Passs

Isn't this that thing that makes your head look huge with massive weight lost?

I'll stick with diet and exercise, the least supps the better
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 2 months ago '06        #11
nightmare  topics gone triple plat - Number 1 spot x8
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this is wild reckless in my opinion, but aye.
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that sh1t has wild side effects and is meant for people with diabetes, but if it helps you lose weight without putting in work, you know mfs gonna do it
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 2 months ago '20        #12
Born Bad 
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I know people who snort it
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 2 months ago '11        #13
Silencer  topics gone triple plat - Number 1 spot x1
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 reelife said 🔗
Passs

Isn't this that thing that makes your head look huge with massive weight lost?

I'll stick with diet and exercise, the least supps the better




Gastric bypa$s will do that


Ole skinny hot dog neck a$s people out there
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 2 months ago '17        #14
3Smoke  topics gone triple plat - Number 1 spot x1
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 gizmozoe said 🔗
Why are Skinny/fit people so mad that overweight people are loosing weight? Everybody wanna be healthy, what's the problem?
Losing weight doesn’t make u healthy, neither being skinny. You still gotta have a healthy diet and exercise properly.
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 2 months ago '08        #15
Ron O'Neal 
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I'm in the pharma industry and I've seen in real time that it works for weight loss. Not just a little bit either. The person I know that was taking a version of it lost a ridiculous amount of weight.
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 2 months ago '07        #16
yola  topics gone triple plat - Number 1 spot x91
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exercise and calorie counting is free and has no side effects

 There’s No Easy Way to Stop Taking Ozempic

Those who go off weight-loss drugs risk regaining weight, but staying on them forever isn’t always a realistic option
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 2 months ago '05        #17
gizmozoe 
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 3Smoke said 🔗
Losing weight doesn’t make u healthy, neither being skinny. You still gotta have a healthy diet and exercise properly.
Duh, You know what I meant. Are you mad because overweight people are equaling the playing field? Why not be happy to see people loosing weight. Also, isn't 90% of weight loss in the kitchen anyway?
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 2 months ago '20        #18
Ninjahood  topics gone triple plat - Number 1 spot x8
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 gizmozoe said 🔗
Why are Skinny/fit people so mad that overweight people are loosing weight? Everybody wanna be healthy, what's the problem?
More fat people are mad that other fat people are ditching da weight and no longer are flying da "body positivity" protected class..

Skinny people tbh don't care either way.
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 2 months ago '06        #19
nightmare  topics gone triple plat - Number 1 spot x8
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 Ninjahood said 🔗
More fat people are mad that other fat people are ditching da weight and no longer are flying da "body positivity" protected class..

Skinny people tbh don't care either way.
good point. a lot of those mfs are only in that community because they are too lazy to work out/eat healthy and want an echo chamber of enablers, but not not because they dont want to be thin like they claim

so now that theres an easy option, they about to skate and the content creators in that space gonna have to find a new grift
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 2 months ago '05        #20
youngvito18 
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Its crazy how none of the news media or the conspiracy theorist arent coming out and saying "whats really in it"

People made fun of boosters but are injecting themselves.....weekly....just to lose weight?
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 2 months ago '05        #21
pippen33 
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 gizmozoe said 🔗
Why are Skinny/fit people so mad that overweight people are loosing weight? Everybody wanna be healthy, what's the problem?
It's not realistic for most people to stay on ozempic for life. Insurance doesnt cover it for weight loss. Its $1,000+ per month if you are using it for weight loss.

If you dont change your diet then you will just be an unhealthy sick skinny person..
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 2 months ago '22        #22
RockyIII 
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 Ballin095 said 🔗
Hell yeah. Too many people are lazy and don't want to lose weight the right way. Switch up your damn diet and actually work your a$s off in the gym.

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This sh1t isn’t easy but nothing worth having is easy… my diet is sh1t tho I can admit that

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 2 months ago '16        #23
lars  topics gone triple plat - Number 1 spot x5
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Ozempic is like the AI of drugs right now, companies changing their business model to fit it.
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 2 months ago '04        #24
infam0uskills 
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I know folk who buy and mail ozempic home when they go on vacation


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doesnt bother me, if ppl start droping dead cause of it; still wouldnt bother me. But it def works from what Ive seen from some ladies I work with.
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 2 months ago '21        #25
Tlatoani  topics gone triple plat - Number 1 spot x1
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 gizmozoe said 🔗
Why are Skinny/fit people so mad that overweight people are loosing weight? Everybody wanna be healthy, what's the problem?
Maybe they feel like their hard work is diminished in the eyes of society if it's easy to look "fit."

Like a muscular superiority complex.

What's the point of putting in the hard work if you don't get to be the only one with a body sculpted by the Gods?


Last edited by Tlatoani; 03-02-2024 at 09:06 AM..
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