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June 23 - Jay-Z's Roc-A-Fella Family Rocks A JFK Look For XXL Cover Shoot


 
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 14 years ago '04        #1
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Bundles 26 heat pts26
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June 23 - Jay-Z's Roc-A-Fella Family Rocks A JFK Look For XXL Cover Shoot
 

 
You know who got you first!!! Take a read yall!

[pic - click to view]



Peedi Crakk is wearing a suit like Tom Brokaw's, he's got an ultra-proper inflection in his voice reminiscent of Ted Koppel's, and he's holding an MTV News microphone with all the on-camera swagger of Tavis Smiley. Ron Burgundy's got nothing on him.

"We're live on MTV News at the XXL photo shoot. This is your anchorman Peedi Crakk, Crakk Daddy, signing on," he says in a deep monotone as Kanye West walks in.

"Yeah, what up, Kanyeezee live!" he continues, not breaking his faux-newsman character. "Kanyeezee, ladies and gentlemen!"

Peedi and Kanye join Foxy Brown, Memphis Bleek, DJ Clue, the Young Gunz, NBA All-Star LeBron James, 17-year-old singer Teairra Mari, and the head of the family — Jay-Z — for an XXL cover shoot at a studio in New York's Chelsea Piers.

"It's the whole Roc family and a presidential theme, that's why I'm looking classy and classic," Teairra Mari, the young lady Jay has dubbed "The Princess of the Roc," said of the shoot's concept as she stood in a mock Oval Office wearing a black veil, white blouse and black skirt. "It's a very '60s-ish vibe, it's JFK and the whole cabinet. It's great."

"It's the first time we're taking the Roc's new generation — it's sort of a re-launching of the Roc," says Jay-Z, dressed in a swank blue suit. "I just wanted to show the artists, and show the reach with LeBron James."

Jay says James' inclusion in the shoot is just a show of solidarity between chums and nothing more — especially not a business relationship.

"It's absolutely no Def Jam Sports or anything like that," Jay says, quashing a rumor that he might be managing LeBron. "No tampering going on; just a good friend of mine. He's been a friend since before he was in the NBA. If you look back on the tapes, I'm there at the McDonald's High School [All-American] games, supporting him. We're just friends, we have no business dealings at all. I can't do it because I have an interest: I sit on the board of the [New Jersey] Nets. It's a conflict."

Jay also clarified that LeBron will not be signing to the Roc as a rapper or, for that matter, rhyming at all: The superstar is sticking to the court. "I want him to be the greatest," Jay says. "My job is to keep him focused, not to take him outside of his arena."

The side of the studio where Jay and company are getting dressed is hectic but loose. Freeway is walking around wearing a dress shirt, tie and his boxers; stylists are frantically scurrying over to the Gunnerz for last-minute tie changes; Kanye is playing Common's new video for LeBron on his laptop; and Memphis Bleek is searching for a cool hat to rock. Meanwhile, on the Oval Office set on the other side of the studio, you can see various members taking flicks while songs from Kanye's forthcoming Late Registration and Foxy Brown's Black Roses play at full volume (see "Kanye Previews New LP, Modestly Exclaims: 'This Is k!lling Everything Out There!' " and "Jay-Z Jumps On Three Tracks For Foxy Brown's New Album").

From the way Jay raps along and bobs his head to the music, it's obvious Mr. Prez gives his approval.

"Kanye is his own institution," Hova says. "He knows what he wants and he has pretty good taste. Like, when it comes to singles, he'll come and we'll discuss what should be next, but as far as music-making — if I hear something I might say, 'You should add a little bit of choir right there' — but as far as music goes, that's what he does. That's his strong point. So I just leave him alone. He does the whole thing."

No one at the Roc, with the exception of Jay himself, has gotten busier lately than Kanye West, who will be featured on the front cover of the mag along with Jay, LeBron and Foxy (the rest of the crew has been relegated to the interior of the gatefold cover).

"Ever since I got my [Roc] chain, I felt like I was in the game," Kanye says before diving into lunch. "We got this shot where it's me and Jay, it's like the famous shot where Kennedy is talking to his brother. That feels like, 'Damn, I'm right here. This is Jay, I'm right next to him.' It's an incredible feeling. It's overwhelming. I got this song, the first song on the album, that says, 'I think I died in the accident, 'cause this must be heaven.'

"Sometime I wonder, 'Damn, am I still on earth?' " West continues. " 'Is this real life I'm living?' I can make things happen. I want a video like this and it happens. I want my artists to be successful — John Legend goes platinum, Common is a success."

Shooting the cover of XXL with her entire musical family was surreal experience for Teairra as well.

"I can't believe that, this time just last year, I was looking at these people on TV," Mari, whose debut single, "Make Her Feel Good," has become a hit, marveled. "Now I'm here, and they're embracing me. It feels great."

"We're making history," says Peedi — who, since the shoot, has changed his name to Peedi Peedi — as he stands with Freeway, who is now fully dressed in a black suit, hat and shades ("I just got fresh to death," Free smiles). "This is the front cover, the new Roc-A-Fella family. Jay is controlling the whole set. We're here representing, promoting. I feel like a hip-hop hero."

The Roc issue of XXL is on some newsstands now, but hits nationally next week.

— Shaheem Reid, with additional reporting by Sway Calloway

Source:
[pic - click to view]

 MTV News


Last edited by Bundles; 06-23-2005 at 02:30 PM..

37 comments for "June 23 - Jay-Z's Roc-A-Fella Family Rocks A JFK Look For XXL Cover Shoot"

 14 years ago '04        #2
Bundles 26 heat pts26 OP
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Can somebody scan up the article and all the pics?? I did my part, now help me out!!! Lol

 06-23-2005, 02:37 PM         #3
bigdut1213 
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 Bundles said
Can somebody scan up the article and all the pics?? I did my part, now help me out!!! Lol
Someone posted it last week, but you just have to search for the thread

 14 years ago '04        #4
Bundles 26 heat pts26 OP
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 bigdut1213 said
Someone posted it last week, but you just have to search for the thread
Okay, props fam!

 06-23-2005, 02:39 PM         #5
B.D. 
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MY BOY LEBRON!! Thats my dog. He level headed as fu*k yall. If you ever meet dude, you wouldnt know he had dough like he does cuz he doesnt act like it. He Humble as hell and he kickin it with Jigga! Thats what I'm talkin about. Let my Midwest n*ggas STAND UP!!!

 06-23-2005, 02:43 PM         #6
bigdut1213 
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Lebron needs to make his way to the Brooklyn Nets, with Air Brooklyn and J Kidd


Last edited by bigdut1213; 06-23-2005 at 02:43 PM..

 06-23-2005, 02:52 PM         #7
B.D. 
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 bigdut1213 said
Lebron needs to make his way to the Brooklyn Nets, with Air Brooklyn and J Kidd
Dont start no sh*t it wont be none! :finger:

 14 years ago '04        #8
Dimone293 
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Now thats whats up!

 06-23-2005, 03:53 PM         #9
bigdut1213 
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 B.D. said
Dont start no sh*t it wont be none! :finger:
Cleveland will not have a quality supporting cast for Lebron until a few more years, if Lebron is able to get to New Jersey he will have a better chance at winning a championship

 14 years ago '04        #10
Mangudai 
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I need to get that cover so I can put it on my wall

 14 years ago '04        #11
Datni99ajeff 
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 bigdut1213 said
Lebron needs to make his way to the Brooklyn Nets, with Air Brooklyn and J Kidd

Co-sign

 14 years ago '04        #12
RatedQue 51 heat pts51
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The Cavs are dumb they should of signed his initial contract for 10 years lol. Once his contract is up after the next season, I m pretty sure Jay will have him playin for the Nets.

 14 years ago '04        #13
ThirtyFiftyRep 
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where is Joe Budden?!?!

 06-23-2005, 04:23 PM         #14
bigdut1213 
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 ThirtyFiftyRep said
where is Joe Budden?!?!
It's not a Def Jam spread, it's a 2nd Gen Roc spread

 14 years ago '04        #15
Phemom 
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 ThirtyFiftyRep said
where is Joe Budden?!?!
Joey never signed officially 2 the roc, he's just a def jam artist.

 14 years ago '04        #16
slimyellow 4 heat pts
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read about this whole sh*t last week.

pretty good read.

 14 years ago '04        #17
DJ Maximum|M 54 heat pts54
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U Already Jay Is The Greatest I Got Cop That Mag

Its The R.o.c!!!!!!!!!!!!!!

 06-23-2005, 04:41 PM         #18
sym007 
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joe budden was in a couple roc videos when dash was still under the umbrella. and be hollerin' da roc........im confused.

 06-23-2005, 04:49 PM         #19
BLACK FRED 
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I Think Da Roc Is Done Without Dame

 06-23-2005, 05:01 PM         #20
NUTTCER 
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Roc-A-Fella is back!

 14 years ago '04        #21
ddotdukes5 
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 FuryStryfe said
The Cavs are dumb they should of signed his initial contract for 10 years lol. Once his contract is up after the next season, I m pretty sure Jay will have him playin for the Nets.
I doubt the league would allow this because it would be a conflict of interest on the part of Jay-Z. Because they already have a business relationship, the league wont allow them to have two relationships going.

 14 years ago '05        #22
Knockout Kingz 
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I like the cover....can't wait to get the mag!!!

 14 years ago '04        #23
ThirtyFiftyRep 
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i have definitely read mag articles and internet articles where joe shouts out he is a part of the Roc....

 14 years ago '05        #24
ima hustla 
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is peedi crack still with the rock or is he down with dame?

 14 years ago '05        #25
ima hustla 
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 ddotdukes5 said
I doubt the league would allow this because it would be a conflict of interest on the part of Jay-Z. Because they already have a business relationship, the league wont allow them to have two relationships going.
Jay-z could represent Lebron as long as he wasnt playing for the Nets. The only way it would be a conflict of interest is if he was on both sides of the contract (ie. jay was his manager and signed him to the nets). However, the league would prob frown upon Jay managing anyone because he owns the team.

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