Target has lost $9 billion in market value since angry social media users called for a boycott of the Minneapolis-based retailer over its rollout of the “PRIDE” collection featuring LGBTQ-friendly clothing for children.

A week ago Wednesday before the controversy erupted, Target’s stock closed at $160.96 a share, giving the big-box chain a market capitalization of $74.3 billion.

As of early trading on Thursday, however, shares of the company were trading off 1% at $141.76 — capping a weeklong tumble that has shrunk the “cheap chic” discount retailer’s value to $65.3 billion.

That amounts to a 12% drop that has shaved a whopping $9 billion off the company’s market capitalization.

Target said on Tuesday it was removing some items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month after intense backlash from some customers who confronted workers and tipped over displays.


“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” Target said in a statement on Tuesday.

“Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”


Target said that customers knocked down Pride displays at some stores, angrily approached workers, and posted threatening videos on social media from inside the stores.

That was just days after Target CEO Brian Cornell had defended the LBGTQ-friendly merchandise, saying it was “the right thing for society.”

Target declined to specify Wednesday which items it was removing but among the ones that garnered the most attention were “tuck-friendly” women’s swimsuits that allow trans women who have not had gender-affirming operations to conceal their private parts.

Designs by Abprallen, a London-based company that designs and sells occult- and satanic-themed LGBTQ+ clothing and accessories, have also created a backlash.

The Pride merchandise has been on sale since early May.

Pride month is held in June.

Target confirmed that it has moved its Pride merchandise from the front of the stores to the back in some Southern stores after confrontations and backlash from shoppers in those areas.

Conservative commentator Tomi Lahren said on Tuesday that Target is about to see its business suffer in the same way that Bud Light did.

“I think that Target really soon is about to find out what happens when conservatives shop or rather don’t shop, because they are about to get Bud Light-ed,” Lahren told Fox News host Sean Hannity on Tuesday.

Bud Light has seen its sales drop for some six consecutive weeks — down 25% versus a year ago in the most recent week — since boycott calls erupted in response to its controversial marketing campaign with transgender social media influencer Dylan Mulvaney.


 https://nypost.com/2023/0 .. de-collection/

@ come take this L again

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Finally folks waking up. Better stop attacking our children.

Target declined to specify Wednesday which items it was removing but among the ones that garnered the most attention were “tuck-friendly” women’s swimsuits that allow trans women who have not had gender-affirming operations to conceal their private parts.

Yo we are living in a fu*king circus

@ all then dudes typing that bullsh*t in the thread when this first came out…dudes was defending this f*g sh*t hard

Yea I'm not fuqing with target anymore to be honest

First North face now this?

I'm not a beer drinker so....,

NAKHI ALLAH said First North face now this? I'm not a beer drinker so....,

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NAKHI ALLAH said First North face now this? I'm not a beer drinker so....,

Man I have a $800 north face jacket I’m throwing away now…

30acreK said Man I have a $800 north face jacket I’m throwing away now…

I'm debating it myself I have two gooses and my wife has one also....

HERMES said view image

Oh I'm hip as to why, I did a deep dive on YouTube on it

I hope they lose another 10 billion next week and the week after that for pandering to the mentally ill

go woke

go broke

They were selling a shirt that had baphomet and said “Satan supports pronouns”

J.BEEZY said Yo we are living in a fu*king circus

Lmaooo ayoooo how is that even a thing

Kwestluv91 said They were selling a shirt that had baphomet and said “Satan supports pronouns”

@. Why did you slap this post? It was true.

Never understood why “common people” get so excited when people or companies “lose money” based off the stocks going down.

Unless the company eventually go out of business it means nothing. If that company bounces back, like most do then the common people are the ones getting laughed at for not buying the dip.

God Bless You said I hope they lose another 10 billion next week and the week after that for pandering to the mentally ill go woke go broke

What does woke mean?

need to stop these "lost x billion" when referencing market cap. it's such sensationalist journalism.

killadre said What does woke mean?

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When tf did "woke" start meaning gay?


So the "woke" brother on In Living Color was talking about stay gay and not black?

God Bless You said I hope they lose another 10 billion next week and the week after that for pandering to the mentally ill go woke go broke

“Woke” was never for the Gay community.. it got hijaqd as usual and now u have ppl online and the real world equating woke with all type of Tom foolery.. Kinda Sad but it’s not when u give yo shyt to the masses this is what happens… word to Gang starr

ANONThuMz said “Woke” was never for the Gay community.. it got hijaqd as usual and now u have ppl online and the real world equating woke with all type of Tom foolery.. Kinda Sad but it’s not when u give yo shyt to the masses this is what happens… word to Gang starr

That's what they do

This LGBT sh*t getting outta hand.

I ain't got no problems with gays and lesbians, because you can't help what you're attracted to. You just born like that.

But this trans, pans, and automobiles sh*t I can't wrap my head around. You born either a male or female.
Your genetic coding is telling you that you a male or female.
You grow with the path of having a d*ck, it's your coding telling you that you a male.
You grow with the path of having a v*gina, it's your coding telling you that you a female.

Just because you a male that WANTS to be a female, it ain't happening. It's already hardwired that you a male.

HERMES said view image

That’s what they say it mean?

I ain't got time to be mad about rainbows and sh*t, that tuck sh*t was weird for sure but that was for adults. Realistically they didn't actually lose any money, stock price drop will rebound once folks get mad at someone else.

Good to see money lost for pandering maybe now they’ll stop