Beyoncé and adidas have reportedly agreed to terminate their partnership. The news was first covered by The Hollywood Reporter and comes by way of an undisclosed source “close to the situation.” Although the Three Stripes hasn’t confirmed the rumor, its recent financial reports shared alarming numbers regarding its IVY PARK deal. The German sportswear behemoth signed Beyoncé to an ambassador partnership in 2018, which turned into a revival of the IVY PARK activewear brand. The inaugural IVY PARK x adidas collection saw fervent fanfare and energized the adidas Originals category, but subsequent offerings haven’t had similar success. “PARK TRAIL”– an apparel, footwear, and accessories capsule inspired by the great outdoors – saw a staggered launch in January. A month later, the Three Stripes reported that revenue from the IVY PARK line fell by more than 50% in 2022, according to the Wall Street Journal. Company projections saw Beyoncé’s imprint pulling in $250 million USD last year, but final sales numbers landed at $40 million. adidas was arguably on top of the world when it announced Mrs. Knowles-Carter had joined the Three Stripes. The following five years have seen drastic changes to both the personnel behind the brand and consumer trends. The promise of a partnership with adidas was likely an industry-leading supply chain, established retail presence, and team of bright designers, but sources shared that “major creative differences” plagued the relationship. The “Renaissance World Tour” artist will reportedly reclaim the IVY PARK brand under her own terms.

didn't know she had one with them

imthatinfamous said didn't know she had one with them

I think she's had one at least since the beginning of the pandemic.

I dont know who would want to dress like her. Shes super famous but not relatable and been wearing one of one sh*t her mom made her whole career

If they let Yeezy on the board, He wouldn't have let her fail.

I wonder if she saw this meme and it made her feel some type of way

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Never knew this existed don't care Never will

Dumb move by Adidas from jump.. they should’ve known better

That clothing line was always a terribad idea

MOTTAFOOKAH said Dumb move by Adidas from jump.. they should’ve known better

Absolutely. All her sh*t was trash from day 1. I don't know how, but I always a*sumed Jay-Z was somehow pulling strings or at least calling in favors.

Crisco said That clothing line was always a terribad idea

Trying too damn hard to be PC. Acting like her whole clothing line was "gender neutral". Bull fu*king sh*t. Men and women have different body types. Just like their neutral shoes, it's not possible. Standard men's width is D and standard women's width is B. They're either sized for a man or a woman, can't be both.

MOTTAFOOKAH said Dumb move by Adidas from jump.. they should’ve known better

They wanted Drake at first for “Adidon”, But Pusha T beat them to the punch.

It’s a great time to buy some of that sh*t to resell if you’re in that game. Igs worth more now.

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zone3cp said It’s a great time to buy some of that sh*t to resell if you’re in that game. Igs worth more now.

No one ever wanted them in the first place. There isn’t a resale market for blu ivy.

Not surprised. I’ve never seen anyone in real life rockin her clothes

800 said No one ever wanted them in the first place. There isn’t a resale market for blu ivy.

It will be ….

Yea the sh*t was trash, but in time her merch will go for more just because its beyonce. Now that'll take some years but it'll definitely shoot up once stock dries up

zone3cp said It will be ….

LOL go ahead and buy it all up then. There’s plenty to go around

That headline was a very nice way of say Adidas dropped Beyoncé's flop clothing line

Not surprised after they went public about her brand losing them money, I would have cut ties with them to. Kinda threw smut on her name with that

she’s known for red carpet gowns and dresses

girls/women have no idea how beyonce would dress going to the grocery store

people can’t even imaging beyonce in a grocery store

just slapping a celebs name on something and it selling been over with

diamondsxmoney said Yea the sh*t was trash, but in time her merch will go for more just because its beyonce. Now that'll take some years but it'll definitely shoot up once stock dries up

sh*t gonna be sky high….Ppl buy sh*t when it’s limited amounts and don’t have access to sh*t. Business 101.

All her sh*t looked like music video wearing sh*t.


My lady got a couple things…she’s never wore it. I’m bout to put that sh*t on eBay.

The Bully said Not surprised. I’ve never seen anyone in real life rockin her clothes

Was it ever in stores?

Adidas dropped the ball

kuul said I dont know who would want to dress like her. Shes super famous but not relatable and been wearing one of one sh*t her mom made her whole career

I honestly thought her nothing brand would have been bigger than what it was