"Actor Elijah Wood recently slammed AMC Theaters for the company's decision to adjust their ticket prices. As a part of their Sightline initiative, the theater chain intends to increase the cost of seats in certain regions of the theater. Divided into three options, the desired seating at the center of the theater will be dubbed Preferred Sightline and will see a higher price than the rest of the theater's Standard Sightline seats. However, the front row and ADA seats, called Value Sightline, will receive a discount.

Wood recently took to social media to criticize AMC Theaters move to hike prices for the more favorable seating in a movie theater.

Twitter

The movie theater is and always has been a sacred democratic space for all and this new initiative by @AMCTheatres would essentially penalize people for lower income and reward for higher income.

— Elijah Wood (@elijahwood) February 6, 2023

The Lord of the Rings star calls the decision an attack on those with lower income, while favoring those with more to spend. The actor claims the move would effectively change the landscape of the entertainment venue.

How AMC's Price Change Affects People With Lower Income



Sporting arenas for various leagues increase pricing for what are considered the best seats, relegating those with less disposable income to seats with limited sight lines, farthest from the field, or to standing room only. Although that pricing system is standard in American sports, its system has been heavily criticized for years, making it clear why Wood would call out the major theater chain. The major multi-billion dollar loss in revenue during the height of the COVID-19 pandemic likely spurned the company to make such a drastic move.

AMC Theaters looks to begin their Sightline initiative this Friday in New York, Chicago, and Kansas City, but will be expanding the system to theaters around the country by the end of the year. However, the price change only affects showtimes after 4 p.m., allowing audiences to pay the normal price for their preferred seats before then. With AMC Theater's bold move taking effect at the end of the week, only time will tell if the price change will have a greater effect on the industry as a whole. Next week's Ant-Man and the Wasp: Quantumania premiere may prove to be the company's first major test."


 https://screenrant.com/am .. s-elijah-wood/

Good thing i cashed out on my AMC stock, this fiasco isnt helping them out at all..

n*gga acting like he just found out how AMERICA works

That said, this is a stupid idea, and they will abandon it soon

Where's the outage when they're stage plays and concerts

sh*t theaters charge crazy prices depending on where you sit

Sphynx said n*gga acting like he just found out how AMERICA works That said, this is a stupid idea, and they will abandon it soon

No many bad ideas stay around because of capitalism

i dont go to amc theaters so im good

He right

fu*k them theaters.

Sphynx said n*gga acting like he just found out how AMERICA works That said, this is a stupid idea, and they will abandon it soon

I mean yeah, but at least someone in that industry said something.

Maybe more need to speak up and something might happen.

Ticket master enters the chat.

I mean to be fair, they've been doing this kind of pricing structure at live events FOREVER.

You would pay more to get seats in the middle or sporting events, concerts etc.

Now they just applying it to movie, you want to sit in the middle your gonna pay a lil more, if you want to sit up front and get a broke neck you pay less.

I dont really have a problem with it as long as there is no floating price structure where they decide on a whim what they want to charge for each section.

If each section has a set fee then I dont have a problem with it. Secondly, I dont look at movies when they first come out, im a 2nd/3rd week kind of person. So if I can pay for a corner section for less and its 20 people in the theater. Imma go sit my blk a*s right in the middle. Employees not going to give a fu*k.

nobody said I mean to be fair, they've been doing this kind of pricing structure at live events FOREVER. You would pay more to get seats in the middle or sporting events, concerts etc. Now they just applying it to movie, you want to sit in the middle your gonna pay a lil more, if you want to sit up front and get a broke neck you pay less. I dont really have a problem with it as long as there is no floating price structure where they decide on a whim what they want to charge for each section. If each section has a set fee then I dont have a problem with it. Secondly, I dont look at movies when they first come out, im a 2nd/3rd week kind of person. So if I can pay for a corner section for less and its 20 people in the theater. Imma go sit my blk a*s right in the middle. Employees not going to give a fu*k.

If you buy a seat in a corner section, then sit yo black a*s in the corner section.

Stop making black people look bad and giving people a reason to stereotype us

nobody said I mean to be fair, they've been doing this kind of pricing structure at live events FOREVER. You would pay more to get seats in the middle or sporting events, concerts etc. Now they just applying it to movie, you want to sit in the middle your gonna pay a lil more, if you want to sit up front and get a broke neck you pay less. I dont really have a problem with it as long as there is no floating price structure where they decide on a whim what they want to charge for each section. If each section has a set fee then I dont have a problem with it. Secondly, I dont look at movies when they first come out, im a 2nd/3rd week kind of person. So if I can pay for a corner section for less and its 20 people in the theater. Imma go sit my blk a*s right in the middle. Employees not going to give a fu*k.

I was gonna say this last part. Go after it's been out 2-3 weeks and you can Legit sit anywhere

I read its literally only a $1 increase for middle seats after 4pm

Being a broke boy must suck. Cry and complain over crumbs lol

Number5 said If you buy a seat in a corner section, then sit yo black a*s in the corner section. Stop making black people look bad and giving people a reason to stereotype us

man fu*k that, sit where you want if nobody using them

until a usher shows up demanding you to get up lol

dont fear what "other skin folk" people think..they'll move the hate goal post to fit the agenda..word to the people outside holding Donald trump2024 flags right now

Been enjoying watching movies from home lately. It's way cheaper and don't have to worry about crazy people. Amc should be trying g to get more people into the theater not increasing price

I said the theater overrated and Yall were just defending em and this is how they treat yall.

You stupid pieces of sh*t

This is what all that downloading and streaming new releases got you..

Number5 said If you buy a seat in a corner section, then sit yo black a*s in the corner section. Stop making black people look bad and giving people a reason to stereotype us

They are going to do it regardless. On top of that while they are stereotyping us. They are doing it themselves. They are not morally superior. You doing your best to please them means little to nothing. We don't need their approval or understanding. Stay strong bro.

Berr said They are going to do it regardless. On top of that while they are stereotyping us. They are doing it themselves. They are not morally superior. You doing your best to please them means little to nothing. We don't need their approval or understanding. Stay strong bro.

I'm not trying to please anyone. Following the rules has nothing to do with trying to please someone. There's nothing wrong with doing the right thing and encouraging a brother to do the same. And it ain't just white folks that stereotype us. Black folks do it too.

They do this in Colombia... kinda confused me

i applaud him for speaking out im sure he got some phone calls

he a 100% right they bout to lose dollars for some extra pennies

most people have stopped going to movies just for fun, u gotta to really wanna see the movie these days which is why the blockbusters are doing good and reg movies aint

this is gonna make u not even wanna do that or go on discount tuesday

if i was an actor id be mad too cuz eventually his salary gonna go down if all the chains copy amc

greed at its finest

killawee said I was gonna say this last part. Go after it's been out 2-3 weeks and you can Legit sit anywhere

street heat said I read its literally only a $1 increase for middle seats after 4pm Being a broke boy must suck. Cry and complain over crumbs lol

“Anywhere Up Top Last Row” Gang!!!

Caliente Jones said Facts. So glad I'm a 90's baby who got to have quality and authentic experiences. I feel sorry for nigg@s born after 95. I remember seeing Jurassic park with my family when i was a boy, i was shook to death expecting raptors to run up on me.

I watched Avatar in '09 in IMAX 3D while on edibles; it was my greatest movie theater experience ever...

I've also heard watching movies in 3D on a VR headset is amazing and even better than watching in movie theaters.

Sphynx said n*gga acting like he just found out how AMERICA works That said, this is a stupid idea, and they will abandon it soon

I know.
What are they going to do when a movie has been out for 3 weeks and is almost empty on a weekday night? Why would I want to sit on the sides when I can sit in the middle. Nobody is there.