At your next visit to AMC Theatres, getting a prime seat may cost you a little extra.

The country’s largest exhibition chain is rolling out Sightline at AMC, a ticket pricing initiative based on seat location within the auditorium. Similar to music concerts, sporting events or Broadway, moviegoers will have the option to pay more or less for admission depending on where they choose to sit in the venue. In effect, front row seats will be available at a lower price, while seats in the middle of the theater will be available at a higher price.

The initiative kicks off on Friday at select AMC locations in New York, Chicago and Kansas City and will be expanded to all domestic AMC locations by the end of the year.

There will be three different seat-pricing options. The first is Standard Sightline, described as the “seats that are the most common in auditoriums and are available for the traditional cost of a ticket.” Then there’s Value Sightline, referred to as “seats in the front row of the auditorium, as well as select ADA seats in each auditorium, and are available at a lower price than standard sightline seats.” (Value Sightline pricing is only available to AMC Stubs members, including the free tier membership.) The third option is Preferred Sightline, which are the “seats in the middle of the auditorium and are priced at a premium to standard sightline seats.” AMC Stubs A-List members will be able to reserve seats in the Preferred Sightline Section at no additional cost.

Theaters that offer Sightline at AMC are expected to provide a detailed seat map that outlines each seating option during the ticket purchase process online, on the AMC app and at the box office. Sightline at AMC is applied to all showtimes that begin after 4 p.m. at participating locations. It’s not applicable on Discount Tuesdays, when all movie tickets are discounted to $5.

“Sightline at AMC more closely aligns AMC’s seat pricing approach to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies,” said Eliot Hamlisch, executive VP and CMO at AMC Theatres. “While every seat at AMC delivers an amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing. Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience, so that every trip to an AMC is a great one.”

 https://variety.com/2023/ .. 235514262/amp/





AMC trying to go out of business on purpose

Stupid. They having enough trouble getting people to come to theaters.

Yeah I wont be supporting that bullsh*t.

Movies

Streaming k*lled the theater not because of access but because the quality fell off and also because the writers are horrible and always try to insert their agenda rather than tell a story, this will only burry them.

Welp making more of a case for me to be at home on the couch and big tv I already paid for

No movie is worth paying to go sit in a theater that on average can hold around 250 random people. That's like trying your best to catch something, and is just asking to ruin whatever you wanted to watch in the process.

Hollywood k*lled theaters with poor writing. Lots of horrible movies over the last few decades.

Aisle seats near the exit is my go to.

I hate middle of the aisle sitters that have to get up multiple times during a movie.

Greed is a b!tch

guide said no movie is worth paying to go sit in a theater that on average can hold around 250 random people. That's like trying your best to catch something, and is just asking to ruin whatever you wanted to watch in the process.

stop being a little scared a*s bi*ch, pu**y a*s n*gga

Would make sense if they were gonna charge less for the seats ppl don't want and keep the others priced the same. Them n*ggas fu*king up. Acting like we can't watch whatever they're showing at the crib

They’re desperate. Can’t compete with streaming services and piracy. The experience has lost a lot of its charm. I couldn’t tell you how many times me or my girl or both wanted to see a new movie, but I end up finding a link..

bklyn said Hollywood k*lled theaters with poor writing. Lots of horrible movies over the last few decades.

decades? idk about that, i think 2010s and up have def been on the decline for sure

Samich Eater said Stupid. They having enough trouble getting people to come to theaters.

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amc is $5 billion in debt

this is just another very desperate scheme to raise revenue

I’ll catch y’all boys on hbomax

ImChillin2Hard said They’re desperate. Can’t compete with streaming services and piracy. The experience has lost a lot of its charm. I couldn’t tell you how many times me or my girl or both wanted to see a new movie, but I end up finding a link..

last 3 new movies we watched were at home. order dinner, buy some candy, pop some popcorn and have the whole experience without other people or high a*s prices.

Booda Sack said Streaming k*lled the theater not because of access but because the quality fell off and also because the writers are horrible and always try to insert their agenda rather than tell a story, this will only burry them.

I also think comic book movies messed up Hollywood. It seems like Christopher Nolan and James Cameron are the only two who come out with original content, Jordan Peele does his thing as well

Samich Eater said Stupid. They having enough trouble getting people to come to theaters.

Works if they lower the prices on the least wanted seats and keep the others the same as now. Article doesn’t say they’re going to raise any prices.

BrooklynDamien said Would make sense if they were gonna charge less for the seats ppl don't want and keep the others priced the same. Them n*ggas fu*king up. Acting like we can't watch whatever they're showing at the crib

This. Says nowhere that they’re going to raise any prices. Common sense says since a lot of theaters are empty that they are making some seats more affordable.

Halloween Havoc said stop being a little scared a*s bi*ch, pu**y a*s n*gga

Communicating that you have no self respect and that you think going to movie theaters makes you tough in "size 6" bold text.

bklyn said Hollywood k*lled theaters with poor writing. Lots of horrible movies over the last few decades.

Hollywood only invested mainly in comic book movies the past few decades. This is why many of the best writers and actors went to make movies on Netflix since that time.

I have a 55" 4K UHD Samsung . I really don't need a damn theater that overcharges for their snacks and movies, when I can have more comfort in my own home. I'm probably going to watch Top Gun: Maverick tonight.

Imheretolaugh said last 3 new movies we watched were at home. order dinner, buy some candy, pop some popcorn and have the whole experience without other people or high a*s prices.

Facts. Last movie I saw in theaters was either the first Black Panther or Get Out to “support”, but still went home, found a link and rewatched them at home and enjoyed it more than the theater.

Drive in theaters need to come back