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Warner Bros. Discovery closes in on a name for its combined HBO Max-Discovery+ Streamer



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 2 months ago '18        #1
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Pastor Ra  topics gone triple plat - Number 1 spot x43
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Warner Bros. Discovery closes in on a name for its combined HBO Max-Discovery+ Streamer
 

 

Article is in the tweet, but shortened for essential info.

The merged platform’s expected name, “Max,” is being vetted by the company’s lawyers, according to people familiar with the matter.

Some senior executives are still debating a final name, said two of the people. Internally, Warner Bros. Discovery has given the new service a code name of “BEAM” while a final name is being debated, said the people. Lawyers are vetting other names, as well.

The app itself will share similarities with Disney+’s platform, with Warner Bros. Discovery’s brands as individual tiles, the people said. HBO, Discovery, DC Comics and Warner Bros. will be among the landing hubs on the platform, the people added.


CNBC reported last year that WarnerMedia executives wanted a new name for the combined streaming service. While branding HBO Max with HBO crystalized the prestige image of the product, several executives felt the name may eventually dilute the HBO brand as consumers conflated it with everything on the streaming service.

Warner Bros. Discovery management pushed up the launch date for the combined service to spring 2023, the company announced in its most recent earnings call in November.

The pricing of the combined streaming service is still being discussed, the people said.
If tweet link doesn't work for you - visit this link https://www.cnbc.com/2022 .. vice-name.html

I definitely felt they wanted to get away from the "HBO" name because til this day people still confuse HBO the channel and HBO the streaming service.

I remember when Warner was purging the streaming content, people were worried about the channel going away image

Same thing happen with Cartoon Network Studios and CN the channel on here
image



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23 comments
 

 2 months ago '04        #2
miamisports 
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slap away but is cinemax still a thing? do they have a streaming thing? i guess max is better than plus or ultra
+2   

 2 months ago '18        #3
Pastor Ra  topics gone triple plat - Number 1 spot x43 OP
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 miamisports said
slap away but is cinemax still a thing? do they have a streaming thing? i guess max is better than plus or ultra
It still exist, but it's parent company (Warner) stopped any further scripted series from being developed on there. They just do reruns and syndication.
-1   

 2 months ago '04        #4
NBA Brawler  topics gone triple plat - Number 1 spot x1
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Just having it as "Max" is gonna sound stupid. Why not just call it WBMax?
+6   

 2 months ago '18        #5
Ryo857 
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 NBA Brawler said
Just having it as "Max" is gonna sound stupid. Why not just call it WBMax?
I bet they wanted to but someone probably had it trademarked

 2 months ago '05        #6
bqstudios  topics gone triple plat - Number 1 spot x3
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HBO Discovery

Max sounds trash
+8   

 2 months ago '10        #7
acegutta22  topics gone triple plat - Number 1 spot x2
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Why not just call it HBO a name with grandeur that people love
+5   

 2 months ago '04        #8
thegod 
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I wonder how trash the other names must have been or how dumb the decision makers must be if Max is leading the pack lol.

They could have kept the HBO Max name and put the Discovery programing on it. Discovery sounds like its made for documentaries and not sh*t like Game of Thrones so I get not using the Discovery name lol.

Worst case, HBO Discovery like someone already mentioned.

Naming it just Max, which reminds me of Cinemax which is basically a forgotten channel (shout out to Banshee and Strike Back though), is kinda dumb.

Cord cutting is crazy as fu*k now. Im glad I dont have to pay to watch the shows I want to watch, no matter what service its on
+5   

 2 months ago '18        #9
Mr Tibbs 
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 NBA Brawler said
Just having it as "Max" is gonna sound stupid. Why not just call it WBMax?


too close.

Top 10 most propped recently  2 months ago '12        #10
daman729 
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This is such bullsh*t smh. HBO Max is fine just like it is. The absolute best streaming service out. They don't even have filler like Netflix. You can literally binge watch all kinds of content on there. I wonder how how current HBO Max subscribers will be transferred over.
+3   

 2 months ago '18        #11
Pastor Ra  topics gone triple plat - Number 1 spot x43 OP
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 thegod said
I wonder how trash the other names must have been or how dumb the decision makers must be if Max is leading the pack lol.

They could have kept the HBO Max name and put the Discovery programing on it. Discovery sounds like its made for documentaries and not sh*t like Game of Thrones so I get not using the Discovery name lol.

Worst case, HBO Discovery like someone already mentioned.

Naming it just Max, which reminds me of Cinemax which is basically a forgotten channel (shout out to Banshee and Strike Back though), is kinda dumb.

Cord cutting is crazy as fu*k now. Im glad I dont have to pay to watch the shows I want to watch, no matter what service its on
Warner owns Cinemax and k*lled it off for the most part.

They are distancing the streamer from "HBO" because investors and cutomers are confusing it with the channel. The channel and streaming service are just 2 separate things.

Having "HBO" or "Discovery" in the name has been a problem. Even on this forum, many have mixed up the channel and streaming service, so "HBO" in the title is a no go.
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 2 months ago '05        #12
TheChief 
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 acegutta22 said
Why not just call it HBO a name with grandeur that people love
Bezos made the call

 2 months ago '04        #13
knotmydayever 
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I’m not paying an extra $4 a month for a bunch of low production value home repair shows
+2   

 2 months ago '07        #14
Big Daddy 
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The only thing from Discovery that I want is shows from ID and that is it.

 2 months ago '21        #15
Jonny2soxs  topics gone triple plat - Number 1 spot x10
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Can someone explain why theyre being merged?


Isn't discover like educational shows and sh*t? Why are they merging with HBO?

 2 months ago '18        #16
Pastor Ra  topics gone triple plat - Number 1 spot x43 OP
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 Jonny2soxs said
Can someone explain why theyre being merged?


Isn't discover like educational shows and sh*t? Why are they merging with HBO?
AT&T started HBO Max as Warner's main challenger in the streaming war because they thought managing a streaming service was within their capability.

They managed to become 3rd/4th in the market, but noticed it isn't sustainable and they are trash at managing a streamer.

Discovery managed to become 9th in a crowded streaming market and showed competency in managing their Discovery+ streaming service. AT&T decided to pass some of their ownership of Warner to Discovery to establish a merger.

Discovery+ is lifestyle, reality and variety.
- They eat mostly off of docs, reality shows, and food shows.
- 90 Day Fiance franchise and Shark Week are their biggest shows

They are merging with HBO Max and attempting to choose a name that prevents people from further confusing HBO the channel and HBO the streaming service which are 2 separate entities.

They are betting on Discovery's streaming management and the combined library of both, forging a more competent competitor in the streaming war.

 2 months ago '22        #17
Jason Weaver  topics gone triple plat - Number 1 spot x4
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South Park predicted this in a 2 part movie.

If what they predicted to be true, there's Denny's Applebee's merger in place too
+2   

 2 months ago '22        #18
Philly Sucks  topics gone triple plat - Number 1 spot x2
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An unchecked ego is the most dangerous thing in existence.

 2 months ago '09        #19
Puppet Master  topics gone triple plat - Number 1 spot x17
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Discover HBO should have been the name

Easy tag line. Subscribe now to Discover HBO

EASY

Pay me
+2   

 2 months ago '05        #20
Stuart Scott  topics gone triple plat - Number 1 spot x35
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they really fu*ked up the best streaming service
+2   

 2 months ago '20        #21
gangasanta 
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 Puppet Master said
Discover HBO should have been the name

Easy tag line. Subscribe now to Discover HBO

EASY

Pay me
somebody pay this n*gga

 2 months ago '18        #22
Pastor Ra  topics gone triple plat - Number 1 spot x43 OP
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 Puppet Master said
Discover HBO should have been the name

Easy tag line. Subscribe now to Discover HBO

EASY

Pay me
The problem highlighted in the article is that investors and customers are confusing those 2 channels with the streaming service, so they want to distance themselves from that.

The name you brought makes their problem even worse than before.
-1   

 2 months ago '20        #23
Slymm  topics gone triple plat - Number 1 spot x4
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Dumb name. Nobody will a*sociate that with either brand

 2 months ago '05        #24
hily 
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They need to stop cancelling all the good HBO Max shows.
I'm a reality show fan and watch ID a lot but they are ruining it with their choices.



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