Black Friday sales raked in a record $9.12 billion from online shoppers this year despite concerns of inflation and higher prices, according to estimates.

The $9.12 billion figure is up from $8.92 billion in 2021 and $9.03 billion the previous year, according to Adobe Analytics. Inflation accounts for some of the increase this year, with people paying more to buy less.

Online sales for electronics spiked 221% on Friday compared to an average day in October 2022, with top sellers including Apple MacBooks and watches, Adobe says.

Other popular items included drones, Xbox Series X, and games such as FIFA 23 and Pokémon Scarlet and Violet.

Adobe expects discounts to remain strong throughout the weekend, predicting shoppers will spend another $4.52 billion on Saturday and $4.99 billion on Sunday. Cyber Monday is expected to top Black Friday online sales, with totals reaching $11.2 billion.



Traditional brick-and-mortar store purchases are still expected to account for the majority of retail holiday spending, with the National Retail Federation expecting 67% of Black Friday shoppers to have headed to stores.

More than 166 million Americans are expected to shop either in-person or online over the five days from Thanksgiving Day through Cyber Monday. It's the NRF's highest prediction since it began tracking data in 2017.

Despite the record online spending this Black Friday, consumers' concerns about the economy are at the highest level since the Great Recession in 2008-2009. More than 60% of Americans said the state of the economy was impacting their holiday spending plans, according to the NRF.

"While there is much speculation about inflation's impact on consumer behavior, our data tells us that this Thanksgiving holiday weekend will see robust store traffic with a record number of shoppers taking advantage of value pricing," NRF President and CEO Matthew Shay said in a press release last week.

To alleviate immediate large spending, Americans are turning to buy now, pay later orders, which allow shoppers to pay through interest-free installments. Buy now, pay later orders spiked 78% this week compared to the previous week, according to Adobe. Revenue from these orders is also up 81% in the same period.

Adobe says it reaches its estimates by analyzing over 1 trillion visits to U.S. retail sites in 18 product categories including smart home items, audio equipment and toys.

Source:  https://www.npr.org/2022/ .. nline-shopping

black friday propaganda and consumer propaganda in general has always appealed to the most financially illiterate in this country. I've noticed over the course of many years that the people who buy material items routinely via advertising algorithms are those most desperately devoid of meaning in their lives... so the ability to follow what advertisers put in front of them makes them feel like they live for something. the absence of freedom and choice in their lives is replaced with acquisition and competition.

it's a very difficult area to erode at because if you put all of these places out of business; like we should you take away millions of peoples' only reason to live

all I want for xmas is 8k

How many of y'all been out there supermarket sweeping for Black Friday?

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I know it wasn't me I was broke as a joke this year

Black Friday sucked the last few years and this one disappointed me big time. I usually get sh*t i need and just wait until now to replace appliances and stuff ike that. This year I needed some garage storage bins, and some landscape lightning and wasn't sh*t on sale.

I bought a MacBook

$500 off at Best Buy

Same I stopped a few years back and haven’t given a sh*t ever sense. It’s just the same ok useless crap.

Exs said black friday propaganda and consumer propaganda in general has always appealed to the most financially illiterate in this country. I've noticed over the course of many years that the people who buy material items routinely via advertising algorithms are those most desperately devoid of meaning in their lives... so the ability to follow what advertisers put in front of them makes them feel like they live for something. the absence of freedom and choice in their lives is replaced with acquisition and competition. it's a very difficult area to erode at because if you put all of these places out of business; like we should you take away millions of peoples' only reason to live

Meant to hit props.

I live in the UK and I decided I want to start live streaming for fun and see where it takes me. I bought a sh*t ton of an equipment off of Amazon, plus some Christmas presents for friends and fam. Spent around £450-500 on Black Friday on things that would originally £700-800 if they weren’t on sale. Wish me luck with my stream bois

Thatdude28 said Same I stopped a few years back and haven’t given a sh*t ever sense. It’s just the same ok useless crap.

the REAL deals come after christmas when they have to cut prices to sell off the leftover inventory.

also combined with a lot of cashback/discount deals with shopping sites and credit cards that have to make up for the decreased sales volume during the post-christmas hangover.

Low effort article… have you heard of nominal vs real spending?

Nominal is price as you see and spend… Real is price adjusted by inflation… So if something is $10 bucks and inflation is 10%, Nominal is $10 and Real is $9.

Real Facts:
Increase of 2.3% over last year. October CPI 7.7% YoY (not going to do the work of pulling out retail separately). So increase in nominal spending and decline in real spending.

This really says that people save up to get the deals on black Friday instead of buying throughout the year...

305Trav said I bought a MacBook $500 at Best Buy

Damn I was looking for one

daluckychild said Black Friday sucked the last few years and this one disappointed me big time. I usually get sh*t i need and just wait until now to replace appliances and stuff ike that. This year I needed some garage storage bins, and some landscape lightning and wasn't sh*t on sale.

That's why America made Cyber Monday. So you straight fam. Just do your googles.

These numbers are lies. Pure DuckTales to keep all the dummies spending. These are the same people they said the stock market wasn't in trouble. Same people that said the housing market was fine. And I've repeatedly said the recession isn't coming and that we aren't in the recession.

Multiple news sources have shown much lower attendance for this year's "sales". Major YouTubers and Reddit subs that follow pricing and sales stated that this is probably one of the worst black Fridays in terms of discounts ever and nothing is worth buying.

But sure this articles as this the most successful black Friday ever

Oh they'll spend all day. Doesn't mean they have it.

Optimus Primal said These numbers are lies. Pure DuckTales to keep all the dummies spending. These are the same people they said the stock market wasn't in trouble. Same people that said the housing market was fine. And I've repeatedly said the recession isn't coming and that we aren't in the recession. Multiple news sources have shown much lower attendance for this year's "sales". Major YouTubers and Reddit subs that follow pricing and sales stated that this is probably one of the worst black Fridays in terms of discounts ever and nothing is worth buying. But sure this articles as this the most successful black Friday ever

Can you provide a source confirming “the numbers are lies?”

The source of these are analytics from Adobe:

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Black Friday Gettin Cancelled??

Most ppl I know barely got anything,if at all. Highly doubt this

Now that inventory is digital, I noticed how the products depreciate quicker than if it was physical goods. Madden is $29.99 now, and the season started two months ago. NBA 2k23 was free for four days. In my opinion, the entire video streaming business is possible from depreciation. When movies get old, no one will buy them at higher prices. Those series like Seinfeld or original Iron Man movies are better off on streaming. Higher amortization charges sooner lower corporate profits now. Higher sales don't mean higher profits when you have more expenses, such as depreciation and higher wages. Although it sounds positive for consumers, it's an old and nearly obsolete product to make space for the new 2023 editions.

daluckychild said Black Friday sucked the last few years and this one disappointed me big time. I usually get sh*t i need and just wait until now to replace appliances and stuff ike that. This year I needed some garage storage bins, and some landscape lightning and wasn't sh*t on sale.

Hampton Bay, call it a day.
Thats affordable

Materialism just really ain't it for me anymore. sh*t use to be cool back in the day but either I'm just boring or I have basically everything I need.

young mad said Damn I was looking for one

Its still $400 off

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Amazon has the deal with $500 off now

Optimus Primal said These numbers are lies. Pure DuckTales to keep all the dummies spending. These are the same people they said the stock market wasn't in trouble. Same people that said the housing market was fine. And I've repeatedly said the recession isn't coming and that we aren't in the recession. Multiple news sources have shown much lower attendance for this year's "sales". Major YouTubers and Reddit subs that follow pricing and sales stated that this is probably one of the worst black Fridays in terms of discounts ever and nothing is worth buying. But sure this articles as this the most successful black Friday ever

I'd argue the contrarian view that a recession may be the best time to buy.

Retail sales just don't move the needle like home and car sales based off the prices. A $500 computer versus a $500,000 house. The builders aren't building new homes right now. Therefore, compared to last year and the previous quarters, I'd imagine economic growth still falls. We're headed towards a recession.

I'm good I don't need anything

I'm honestly tired if the cycle of buying sh*t I don't need and buying gifts for the holidays

Then we spend money on food and liquor and our weed

Then we do the same sh*t for the new years

Them we buy sh*t for the presidents day sale

THEN we celebrating valentines day

Then we do Easter shopping

Then we shop for birthdays

Then we shop for our birthdays

Then we summer clothes

Then we spend money doing summer activities

Then we do memorial weekend

Then we do summer vacation

Then we do graduations

Then we do 4th of July

Then we do labor day weekend

Then we do Halloween

Then we do Thanksgiving

Rinse and repeat...

Enough of that sh*t