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Bruce Willis Becomes First Celebrity to Sell Rights to Deepfake Firm



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 2 months ago '04        #1
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Bruce Willis Becomes First Celebrity to Sell Rights to Deepfake Firm
 

 
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Action movie legend Bruce Willis has just become the first Hollywood actor to sell his rights to the possibility of a "digital twin" to the US firm Deepcake, according to The Telegraph. With the use of deepfake technology, Willis has offered his likeness to be used onscreen for future projects, following his first experience with the digital media manipulation in a commercial for Russian phone service, MegaFon, last year.

Deepfake technology allows for the use of a person's likeness to be superimposed over another individual. Through the use of machine learning and AI, it's possible to create a visual and audio "twin" of someone in videos. Though the ability to recreate someone so nearly-flawlessly does raise a few ethical questions, the technology has already been utilized within the Star Wars universe with Rogue One: A Star Wars Story, as well as The Mandalorian Season 2. In 2021, Willis gave permission to Deepcake in order to appear in a commercial, allowing his face to be "digitally transplanted onto another performer." Now, the actor has officially sold the rights to his likeness to be essentially "hired" by Deepcake for future productions.

Recently, the 67-year-old actor went public with his diagnosis of aphasia, which is described as a language disorder that causes issues with reading, listening, and speaking. He and his family made an announcement in March that Willis would be "stepping away" from acting after over four decades of films, which was no easy decision for the star. With the use of deepfake technology, Willis was able to make a cameo in a Russian commercial only last year without ever stepping foot on a set. On his experience with Deepcake, Willis said:

"I liked the precision with which my character turned out. It’s a mini-movie in my usual action-comedy genre. For me, it is a great opportunity to go back in time.

With the advent of modern technology, even when I was on another continent, I was able to communicate, work and participate in the filming. It’s a very new and interesting experience, and I thank our entire team."


Since the '80s, Willis has been one of Hollywood's archetypal titans for the Action Movie. It was his role as Detective John McClane in the holiday thriller Die Hard that put Willis on the map as a perpetually scowling action hero. Due to its box office success and instant classic status, McClane became the star of a franchise, while Willis went on to garner fame as a typically cynical and wise-cracking good guy in films like Armageddon, The Fifth Element, and Sin City. On occasion, he took on roles that poked fun at his rough persona, recurring as a cheeky heartthrob in the sitcom Friends as well as Malcolm Crowe in M. Night Shyamalan's iconic horror Sixth Sense.

The company Deepcake offers its services for a portion of the fee necessary to have a star, like Willis, featured in a production. With this technology, the ability to see stars in roles after they've died can become a reality, which is a little hair-raising in its infancy but isn't unheard of. Deepfake can be used to de-age actors, as well as bring back old Hollywood stars. The company suggests deepfakes allow production teams a sort of convenience, removing the hassle of scheduling conflicts, travel expenses insurance, and more.

While all advancements have the potential to be used nefariously, there's no denying deepfake technology offers an intriguing solution to the future of television and movies. Willis may be the first of many celebrities willing to have their legacies live on. You can watch the behind-the-scenes of the commercial to see how Willis' deepfake was put into action below:



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20 comments
 

 2 months ago '04        #2
ghengis 
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This is a game changer....as much as I don't like it.
+3   

 2 months ago '05        #3
The Utmost 
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might as well...he can't talk no more or whatever
+6   

 2 months ago '05        #4
bqstudios  topics gone triple plat - Number 1 spot x3
Props total: 28766 28 K  Slaps total: 3951 3 K
yeah these are crazy times, the possibilites are interesting.

 2 months ago '14        #5
Doc Mobster  topics gone triple plat - Number 1 spot x74
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Question everything.
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 2 months ago '17        #6
lucifershammer  topics gone triple plat - Number 1 spot x4
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With those awful movies and now this I wonder bout his finances before his illness
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 2 months ago '05        #7
Fauby  topics gone triple plat - Number 1 spot x1
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I hope he put stipulations on what type of films to appear in....
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 2 months ago '12        #8
halochicken  topics gone triple plat - Number 1 spot x1
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So did willis say that comment by like writing it, or are some days worst than others? I have to look up aphasia and see what it's all about

just got a video from yt

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 2 months ago '21        #9
SHAMPOOO  topics gone triple plat - Number 1 spot x7
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He aint the First and this is FAAAR from New...This is just Predictive Programming in real time!

 2 months ago '16        #10
144  topics gone triple plat - Number 1 spot x1
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"I liked the precision with which my character turned out. It’s a mini-movie in my usual action-comedy genre. For me, it is a great opportunity to go back in time.

With the advent of modern technology, even when I was on another continent, I was able to communicate, work and participate in the filming. It’s a very new and interesting experience, and I thank our entire team."
Bruce Willis didn't make this generically tactful, soulless statement.

I don't have time to be pondering over this, but how strange. I know publicists often write statements, but in the context of the situation, this rings very weird to me.


Last edited by 144; 09-30-2022 at 05:20 PM..
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 2 months ago '07        #11
killacar 
Props total: 24326 24 K  Slaps total: 1461 1 K
 lucifershammer said
With those awful movies and now this I wonder bout his finances before his illness
He already had the illness, I think he was just trying to run it up while he still had his faculties. He wasnt doing much of nothing in the movies anyways besides collecting his 1 million a day
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 2 months ago '17        #12
becoolhomie2  topics gone triple plat - Number 1 spot x22
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Boseman wife could’ve did this

 2 months ago '15        #13
BalmainReyes 
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I think this is a tie in to the next Die Hard movie which allegedly is supposed to star a younger McClane

 2 months ago '04        #14
jholla31 
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makes sense......

typically a studio requires you to sign over these rights in the first place.....

this is like adding a broker in to the mix now.... if willis wants to be in a film, the contact the firm to set up the digital a*set transfer.....

prob becomes in how much does someone else value your image? does the firm start recouping and you see Bruce wills faces popping up everywhere in media, mostly video games and ad's ?

I see a few other possibly kicking the can on this, but overall it has the ability to also ruin the exclusiveness of your image and possibly dignity.....

how is he going to feel if he see his face on a donkey , and cant sue because whoever paid for the rights to use is in the clear?

 2 months ago '15        #15
ChoAssUp 
Props total: 100994 100 K  Slaps total: 5350 5 K
Doesn't he have early stages of Dementia? Did he okay this sh*t?

 2 months ago '22        #16
Dick2Gutta  topics gone triple plat - Number 1 spot x7
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It's cool to get your likeness & voice used without having to actually use it..they can make you younger or older.

If i occured an mental illness, debilitating injuries or dead...my family can watch videos of me in great health & aware of all my faculties. I think it's a nice touch but of course once i read the fine print & decide what i want my likeness to be used with

 2 months ago '18        #17
mushrooms 
Props total: 8529 8 K  Slaps total: 1115 1 K
Forget the scary sh*t for a moment

Bruce lee movies lol

Imagine a biopic, with an Oscar caliber actor using a deepfake to play the role

sh*t like that

this hype for entertainment

 2 months ago '19        #18
Black Don 
Props total: 970 970  Slaps total: 366 366
Boseman definetly can be in Black Panther 3 and the Expendables


Last edited by Black Don; 10-01-2022 at 05:24 PM..

 2 months ago '15        #19
Spawn  topics gone triple plat - Number 1 spot x2
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 ChoAssUp said
Doesn't he have early stages of Dementia? Did he okay this sh*t?
Supposedly he did.

I don't know how someone with a disorder affecting listening, speaking and reading skills can but hey
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 2 months ago '17        #20
Lazy  topics gone triple plat - Number 1 spot x2
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It’s all good until your face is placed onto someone doing something distasteful

Bout to have exposed BX members looking funny

 2 months ago '07        #21
OVERLORD 
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This is a game changer



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