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Nov 26 - A record number of Americans say they won’t be buying holiday gifts this year



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 2 months ago '07        #1
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Nov 26 - A record number of Americans say they won’t be buying holiday gifts this year
 

 
visit this link https://twitter.com/stevekovach/status/1463920376409464844

Predictions for holiday retail sales are rosy, with the National Retail Federation calling for record gains of 8.5% to 10.5% from year-ago levels.

But a record-high amount of people, or 11.5% of Americans, aren’t buying any gifts this holiday season, according to a survey by Deloitte.

Wealthy consumers are planning to spend more, which will mask the fact that many others are sitting out the season.

Higher-income households in the U.S. plan to spend five-times that of lower-income households this holiday season, said Deloitte.


Code Tenderloin, a nonprofit group serving the homeless in San Francisco, said it has about $7,000 worth of gift cards to hand out to those who need the extra financial a*sistance over the holidays.

In recent weeks, requests from members of the community have poured in for food, clothing and gifts. Others are merely seeking Code Tenderloin’s help to put a roof over their heads on a rainy evening. And those solicitations will likely only mount as the holiday season drags on, said Donna Hilliard, executive director at Code Tenderloin.

“While everybody is going through their day-to-day, super excited about this holiday season, we have a whole community of folks who are stressed out,” said Hilliard in a phone interview. “We’re seeing more demand this year than we’ve ever seen.”

The dynamic that Code Tenderloin witnesses playing out in San Francisco speaks to a bigger wealth gap that has only accelerated during the Covid-19 pandemic and will be especially evident over the holiday season.

Predictions for holiday sales are rosy, with the National Retail Federation, the industry’s biggest trade group, calling for historic gains of 8.5% to 10.5% from year-ago levels. But the growth is largely being driven by a wealthy fraction of consumers.

Meanwhile, a record-high amount of people aren’t expecting to partake in any gifting, according to one survey.

‘Folks are freaking out’

The rising prices for fuel, grocery items and other goods are weighing on many shoppers’ minds. Consumer confidence hit a 10-year low in November, according to the University of Michigan Consumer Sentiment Index, as inflation climbed to the highest levels since the early 1990s. Shoppers are spending, but they’re increasingly nervous about opening their wallets.

“The people who had already been struggling before the pandemic right are really struggling now,” said Hilliard. “And everyone that has spent their stimulus are coming in now. Now that the rent moratorium is gone, folks are freaking out.”

This holiday, 11.5% of people plan to sit out the season by not spending anything on presents, gift cards or other items for entertaining, according to a survey by Deloitte. That’s a record amount of Americans on the sidelines, for as long as the consulting firm has been keeping track.

Deloitte found high-income households will spend five-times that of lower-income households this holiday season. The consulting firm polled 4,315 consumers about their holiday shopping plans between Sept. 7 and Sept. 14.

“This tale of two holidays is a pretty good reflection of the tale of two pandemics, right?,” said Stephen Rogers, executive director of Deloitte’s consumer industry division. “What starts off as a health crisis turns into a financial crisis if you’re in the lower-income [bracket].”

“Those of us who have investments in 401ks did quite well,” he said. “You can see from 2019 to 2021, the lower income group is spending almost half of what they used to spend. And the higher income group is almost double what they used to spend two years ago.”

Households that bringing in more than $100,000 a year will shell out $2,624 apiece this holiday, up 15% from 2020, Deloitte’s survey found. While lower-income groups, which make less than $50,000 per year, plan to spend $536 per household, a 22% decline from year-ago levels.

Big spenders mask those not spending

Karthik Easwar, an a*sociate professor at Georgetown University’s McDonough School of Business who specializes in consumer psychology, said he agrees that the pandemic’s economic impact has been stark and uneven.

For some Americans, it has meant a lost job, a lengthy furlough or added health risks as they worked on the frontlines in an hourly retail position. For Americans in white collar jobs, it simply meant a change of venue from the company office to the home office. Meanwhile, these workers socked away savings from canceled vacations, summer camps and other activities, as the value of the stocks in their retirement accounts grew.

“We all experienced the pandemic, but some experiences were very different for different parts of our society — especially our workforce,” said Easwar. “We are seeing the effects of that, still.”

Several key economic indicators point to recovery, however. The unemployment rate has fallen. There are more job openings than people looking to fill them. And a tight labor market means many employers are raising wages and sweetening perks. Macy’s, for example, is investing $35 million over the next four years to give its workers an education program that will cover 100% of tuition, books and fees.

But an economic divide will still be playing out this holiday season in who can afford to spend lavishly and those who feel like they have little room to spend at all, said Easwar. Some retailers will cater to the big spenders. Their spending along with higher sticker prices will likely mask the drop among financially strapped consumers, he said.

“There are consumers that are looking to spend a lot. And if I spend $5,000 on a trip to Disney and then a few thousand dollars on fancy and expensive gifts for my family, or buy a new car ... that’s going to outweigh a host of people who aren’t spending the $700 they might normally spend,” Easwar said.

Neiman Marcus, known for its affluent shoppers, puts out an annual holiday catalog that features over-the-top “fantasy” gifts. This year’s copy includes a 30.86-carat diamond, called the Mughal Heart, that’s going for a whopping $6.1 million. Among the listed items is a Moet & Chandon champagne vending machine on sale for $38,000. The department store said it has already sold several.

Lana Todorovich, president and chief merchandising officer at Neiman Marcus, said the company has seen its customers getting a head start on their holiday shopping this year and spending more money per transaction.

“We are seeing a lot of activity that is earlier and more robust than in previous years, which really speaks to their anticipation and excitement,” she said. “We are also selling an extraordinary amount of gowns, dresses, and our tuxedo sales are extremely high.”

Some retailers try to keep prices low

On the other end of the pricing pendulum, however, discount retailers and dollar stores are trying to keep costs low for those shoppers who are buying on budgets.

Last week, Walmart CEO Doug McMillon and Target CEO Brian Cornell both pledged to maintain low prices — even if that ate into profits — saying consumers are looking for value, especially as inflation drives the price of pantry staples and household items up.

“That’s our purpose,” Walmart CEO Doug McMillon said in an interview with CNBC’s “Squawk on the Street.” “We save people money and help them live a better life. Those are the words that came out of [Walmart founder] Sam Walton’s mouth. He loved to f*ght inflation. So do we.”

Inflation has been widespread — even dollar stores have had to take increases. Dollar Tree is bumping its price floor to $1.25, in an attempt to offset the pressure it faces from increased freight costs. But it still believes that the slightly higher price is competitive.

“We believe that at $1.25, it’s still going to be an undeniable value because of what [shoppers are] seeing out in the marketplace,” said Dollar Tree CEO Michael Witynski, on an earnings call this week.

A separate Deloitte survey found that of the 70% of people who had already kicked off their holiday shopping by late October, 54% said they were spotting higher prices compared with last year. And about one-third of consumers said they increased their holiday budgets from what they were planning in September. Deloitte polled 1,200 consumers from Oct. 21 to Oct. 25.

But not everyone has that same flexibility to just decide to spend more money.

“It’s just going to be tough on a fair number of folks,” said Rod Sides, vice chairman of Deloitte’s retail distribution practice. “When gas prices, food prices and those kinds of normal things continue to rise at the pace that we’re seeing, there’s this uncertainty that says, ‘I probably don’t need to splurge on that particular item, because now I have to cover my rent, and maybe I didn’t before.’”

Price sensitivity aside, there might also be some consumers who are sitting out the holidays because they still have anxiety from the pandemic, according to Easwar. Either they lost a loved one due to the coronavirus or they’re still nervous about catching it.

″‘Should I go to the store or should I order online? Should I go to the big holiday party or should I not?’ ... That is going to weigh a lot on how consumers act this year because we’re all struggling with that balance,” he said.

Before it pivots to gift giving and doling out gift cards, Code Tenderloin said it’s been busy trying to secure enough turkeys to cook for Thanksgiving meals this week.

“We are just getting bombarded,” said Del Seymour, executive director at Code Tenderloin. “And this is an enormously wealthy city.”
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61 comments
 

 2 months ago '07        #2
yola  topics gone triple plat - Number 1 spot x63 OP
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good people, food, drank, weed, music, good times >>>>>>> gifts


Last edited by yola; 11-26-2021 at 02:49 PM..
+59   

 2 months ago '12        #3
daman729 
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Let's be honest here. A lot of sh*t people buy around the holidays goes in the closet or trash within the next few months of purchase lol. Gotta do whats best for you and your own pockets.


Last edited by daman729; 11-26-2021 at 06:21 PM..
+35   

 2 months ago '07        #4
yola  topics gone triple plat - Number 1 spot x63 OP
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 daman729 said
Let's honest be here. A lot of sh*t people buy around the holidays goes in the closet or trash within the next few months of purchase
because a lot of gifts are just purchased so someone gets a gift

and then you're obliged to be grateful for something you don't want or need

it's one big illusory live action role play scenario
+25   

 2 months ago '11        #5
darealvelle  topics gone triple plat - Number 1 spot x1
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Great! People finally waking up from this consumerism time of the year. Any grown a*s person in your life expecting a Christmas gift is suspect anyway.
+37   

 2 months ago '15        #6
isthistobe  topics gone triple plat - Number 1 spot x38
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 daman729 said
Let's honest be here. A lot of sh*t people buy around the holidays goes in the closet or trash within the next few months of purchase lol. Gotta do whats best for you and your own pockets.
That’s a fact

All the companies want to be green and push this sustainability movement

When all they do is contribute to it by producing all this bullsh*t trash products
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 2 months ago '05        #7
blah blah blah  topics gone triple plat - Number 1 spot x33
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+4   

 2 months ago '05        #8
Dun Language  topics gone triple plat - Number 1 spot x13
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that's tough...


But next year I'm going to set a goal to feed the homeless and I want to take some unfortunate kids shopping and buy them some stuff.

I've been blessed a great portion of my life and I never gave back.


this is my new year's resolution
+15   

 2 months ago '12        #9
OldBusiness  topics gone triple plat - Number 1 spot x4
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I don't think its a bad thing really, hell we really don't do the gift giving an such cause we all shop year round...I been telling my wife for years not to get me sh*t cause I pretty much shop damn near every few days for clothes, shoes, an whatever else i want - her too. If anything people should use the time to get a bit closer to their loved ones, go see their families, and just build. Satisfying corporate greed for a bunch of stores should've never been the theme of the holidays and it should have always been more of a focus/reflection on the year and catching up on time with your loved ones IMO

Christmas can still be Christmas minus filling the pockets of some Macys shareholder lol

I got way too much sh*t and usually spend November and December combing through both of my closets for stuff to go donate. I been putting together a nice bundle of coats/jackets/sweaters/shirts to take to a shelter out here....Do sh*t like that for a change
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 2 months ago '07        #10
yola  topics gone triple plat - Number 1 spot x63 OP
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 OldBusiness said
I don't think its a bad thing really, hell we really don't do the gift giving an such cause we all shop year round...I been telling my wife for years not to get me sh*t cause I pretty much shop damn near every few days for clothes, shoes, an whatever else i want - her too.
word, me an my ex had a thing where it was like if we saw something we thought the other would like, we just got it, and gave it
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 2 months ago '10        #11
ClustyMolecules 
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I'm still getting some things for my kids, but I decided instead of buying a ton of bull sh*t, or the latest electronic, im flying the family out from PA to MN for the steelers vikings game this year. Thats the main gift, and then we'll get them clothes and stuff so they have a few things to open. fu*k buying a bunch of worthless plastic...
+14   

 2 months ago '04        #12
Gold~Ringz 
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In all honesty I’ve had a pretty good couple of years and I treat myself when I want . This year I ain’t doing sh*t but spend the time with my loved ones.
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 2 months ago '07        #13
yola  topics gone triple plat - Number 1 spot x63 OP
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 OldBusiness said
Christmas can still be Christmas minus filling the pockets of some Macys shareholder lol
+3   

 2 months ago '19        #14
dmboat990 
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Bunch of broke boys and girls
-5   

 2 months ago '14        #15
Sphynx 
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All them people holding GameStop and sh*tcoin bags
+3   

 2 months ago '20        #16
POWER RAPS  topics gone triple plat - Number 1 spot x2
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Why the thumbnail is some goofy looking white girl that looks possibly Jewish
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 2 months ago '18        #17
Dehone 
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Can't play ps5 when you kicked out the house


 2 months ago '17        #18
Willy Boban  topics gone triple plat - Number 1 spot x9
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A $10 toaster isnt a bad gift unless the person doesn't eat toast.

+7   

 2 months ago '20        #19
POWER RAPS  topics gone triple plat - Number 1 spot x2
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 Willy Boban said
A $10 toaster isnt a bad gift unless the person doesn't eat toast.


+3   

 2 months ago '15        #20
amarti9 
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 Dun Language said



that's tough...


But next year I'm going to set a goal to feed the homeless and I want to take some unfortunate kids shopping and buy them some stuff.

I've been blessed a great portion of my life and I never gave back.



this is my new year's resolution

Hope you get your sh*t man. But let's be honest and cautious. 12/14/21 is a longgggg ways away.



 2 months ago '17        #21
WHATEVERMAN 
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 darealvelle said
Great! People finally waking up from this consumerism time of the year. Any grown a*s person in your life expecting a Christmas gift is suspect anyway.
Yeah, I guess I'm the minority cause I haven't spent money on gifts my entire adult life. It's mostly been because, until recently, I was always too broke to afford them, but now all the people im close to make as much or a lot more money than me anyway, so there doesn't really seem to be a point.
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 2 months ago '17        #22
Pythagoras 
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 darealvelle said
Great! People finally waking up from this consumerism time of the year. Any grown a*s person in your life expecting a Christmas gift is suspect anyway.
I'm getting my mom and dad a Christmas gift bruh. They've done a lot for me over the years and part of having money is being able to treat them...

I'm not a consumerism guy tho as I don't buy sh*t really. People better off watching their habits outside of the holidays than tryna save money during that short period.
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 2 months ago '19        #23
Number5  topics gone triple plat - Number 1 spot x4
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I'm gonna be too busy suckin d*ck to go around buyin gifts



-2   

 2 months ago '17        #24
Coffee  topics gone triple plat - Number 1 spot x2
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 Pythagoras said
I'm getting my mom and dad a Christmas gift bruh. They've done a lot for me over the years and part of having money is being able to treat them...

I'm not a consumerism guy tho as I don't buy sh*t really. People better off watching their habits outside of the holidays than tryna save money during that short period.
Don’t pay him any attention.

Consumerism on Christmas is bullsh*t.

It’s like dieting on Thanksgiving.

You’ve got every other day of the year to not celebrate , buy your parents something bro
+1   

 2 months ago '19        #25
jlem 
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Not surprised. I'm in my mid 40's and I'm usually done Christmas shopping by the end of Sept or early Oct.



However, this year, I haven't bought anything. I even asked my wife what she wanted and she said, "I need some solid color tees and a couple of basic sweaters." I said, "bet."

I'm giving my kids money and they can buy what they want. The older you get the more you realize that you don't need all of the materialistic sh*t.



Family, friends, food, and your health. That's all you need. Anything else is extra.

+6   



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