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WHY PIZZAHUT IS TAKING Ls



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topics gone triple plat - Number 1 spot 3X PLAT section wild 'ish
  
 3 weeks ago '19        #1
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Purpleswag23  topics gone triple plat - Number 1 spot x7
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WHY PIZZAHUT IS TAKING Ls
 

 
visit this link https://thehustle.co/pizz .. nnovation/amp/

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key points
•pizzahut is on the decline because it stopped innovating and transitioned to a more convenient service (which is dominos thing)
• pepsi also bought pizzahut and contributed to this decline
• once other pizza places stole the stuff crust recipe and adapted. They had nothing else up there sleeve


Twenty years ago, Pizza Hut was an innovation powerhouse.

It employed food scientists who patented crusts that didn’t break down when mixed with garlic and trotted out blockbuster products like BigFoot, the Edge, and the Triple Decker. When the chain launched Stuffed Crust in 1995, the stock for Pepsi, its then-parent, increased about 50% over the next year; the Big New Yorker, released 4 years later, led to a 9% rise in same-store sales.

Wild, innovative pizzas made markets move.

But today, Pizza Hut rarely offers new items. In recent years, the best it’s managed to do is change the cheese in its Stuffed Crust from mozzarella to cheddar, or trot out an occasional, ill-fated appetizer like the Stuffed Cheez-It.

In 2017, Pizza Hut’s parent company, Yum Brands, spent ~$22m in research and development — $10m less than it spent in the pizza golden age of the ‘90s, accounting for inflation. That same year, Yum invested $130m for pizza delivery technology and related marketing.

In a country where a new chicken sandwich can break the internet and where Taco Bell can sell 100m Doritos Locos Tacos in 10 weeks, culinary innovation in fast food pizza has been stagnant. Can Pizza Hut thrive when people only care about the convenience of ordering?

The rise of the Hut


Growing up, I was chain pizza’s perfect customer.

I was a landlocked Kansan who wouldn’t visit New York City (where far tastier pizzas exist on nearly every street corner) until after my 18th birthday. My family ordered pizza almost every Wednesday night, mostly from Pizza Hut, occasionally from Domino’s (in the days before they admitted their pizza sucked), rarely from Papa John’s, and perhaps once from Little Caesars (it was cold and the pepperoni was undercooked).



Top: The familiar red roof of a 2000s-era Pizza Hut (AP); Bottom: A fresh pie is cut (Photo by Steve Parsons – PA Images/PA Images via Getty Images)
Outside of New York, Philadelphia, and other East Coast pizza hotbeds, these non-coastal chains had a captive audience in us Midwesterners, and families like mine turned them into big business — especially Pizza Hut. It was the original chain and, in the mid-90s, had a 25% market share of nearly the entire pizza restaurant industry.

At the time, pizza restaurants were uncommon in much of the US. But there was an underserved need — and the Carneys started franchising elsewhere in Kansas within a year.

Pizza Hut was founded in 1958, in Wichita, three hours from my hometown in the Kansas City suburbs. Brothers Dan and Frank Carney pooled together $600 to open the first restaurant in a modest brick building not far from Wichita State University. They soon established rapport with inebriated college students.

When they settled on their trademark look of brick restaurant with a red roof in the 1960s, Pizza Hut grew even further. By 1973, the brand was selling $225m in pizza annually at nearly 1,800 stores.

The Carneys were touted as business savants, and, in a pre-tech world, franchisees were considered daring entrepreneurs.

In 1961, The Arizona Republic gushed about Chuck Misfeldt, an engineering student at Arizona State who decided to open a Pizza Hut instead of opting for a traditional career path: “He’s proving that the American pioneering spirit isn’t dead. Misfeldt is an exception to the rule these days that youth seeks job security and comfortable pensions rather than taking a chance.”



Brothers Dan and Frank Carney founded the Pizza Hut chain in 1958 (Photo via news archives)
In small towns, like where my great-grandmother lived, the Pizza Hut, with that welcoming red roof, signified its status as the most dependable restaurant in town. Once a month, if elementary school children like me read enough books, we’d get a personal pan pizza through the Book-It program.

Most of all, in a market where Domino’s was known for speed, Little Caesars for bargains and Papa John’s for quality ingredients, Pizza Hut became known for its wild innovations.

The innovation age


The idea for pizza reinvention came from David Novak, who was hired in the 1980s as the head of marketing to block the growth of Domino’s and Little Caesars.

Novak reasoned that new products drove top-line sales, that they enticed more people to purchase the pizza and would keep many of them coming back. But the dozens of food scientists employed by Pizza Hut at the time focused on quality control and engineering.

So Novak started a new product development team that fused a marketing savvy with a scientific background to make wild new concoctions a reality.

His edict was that Pizza Hut needed to release a new invention approximately every six to eight weeks. Considering new pizzas had to be tested for at least 18 months, this required an astonishing level of planning.

At first, the burden fell to a handful of employees, led by Tom Ryan, who would go on to found Smashburger. Patty Scheibmeir, two weeks after graduating from Kansas State University, started working with the new product development team in January 1990. She was the third hire.



Pizza Hut’s innovations ran the gamut from the extremely popular Stuffed Crust (top) to the 3k-calorie cheeseburger pizza (bottom) (Photos: Pizza Hut)
As a recent college graduate, her job, at first, was the food science equivalent of coffee fetcher: Ryan and others would say, “Patty, go make some pizzas,” she recalls, and Scheibmeir would shove whatever concoction they had brainstormed into one of the ovens in the Wichita headquarters’ expansive test kitchen.

Most ideas — pizza in a cone, waffle crust pizza — fizzled long before the general public got a taste. Early breakthroughs included barbecue and a cheeseburger pizza, which were unheard of at the time, and the “Lovers” line (Meat Lovers, Veggie Lovers, etc.). This success prompted the company’s COO to visit Ryan in his office.

“He said to me ‘Well, you’re in trouble.’ And I’m like, ‘Why?’ He said, ‘Because everything there is to do with pizza, it’s now been done,”’ Ryan recalled in an interview with the food website First We Feast. “It made me a good kind of angry.”

The new product team dug further. They patented a crust recipe to prevent garlic from breaking down pizza dough in the Sicilian Pizza. For The BigFoot, Pizza Hut introduced one of the largest pizzas ever seen: 2 feet long and 1 foot wide, with square slices.

It was a phenomenon: A young Haley Joel Osment appeared in a BigFoot ad, and a $4m BigFoot blimp was deployed to win over the tough East Coast. (Alas, it crashed into an apartment building in 1993; a Pizza Hut VP deadpanned that the disaster had probably “heightened brand awareness.”)



The Pizza Hut BigFoot blimp crashed in 1993; luckily, no one was hurt (Photo: Fred R. Conrad, New York Times archive)
The new development group that had started with three employees had, according to The Wichita Eagle, grown to 60 by 1994. Scheibmeir quickly moved up. Within a few weeks, she was traveling across the country to survey focus groups.

At one of the groups, an odd middle-aged man kept talking about pizza bones: He would eat the pizza and leave behind the “bones” for his dog. Asked for clarification, he said the bones were the crust. Nobody ate the crust.

The idea came so fast that Scheibmeir had to jot it down on the paper plate sitting in front of her. Later at the grocery store, she bought packets of string cheese that she placed in the crust in the test kitchen the next day.

During the next couple years the food scientists had to patent a new recipe for a crust that wouldn’t split open, and anxious management, Scheibmeir says, temporarily k*lled the experiment 13 times, including three months before the proposed rollout.

But the Stuffed Crust proved so popular that its first limited six-week trial sold out in four weeks, Scheibmeir says. Sales of Stuffed Crust reached $1B in the first year, helped in part by a commercial featuring Donald Trump and his first ex-wife, Ivana.

“After that everybody was waiting for the next innovation from (Pizza Hut),” Scheibmeir says.



Top: Pizza Hut and Domino’s delivery drivers race to deliver pizzas in 1989 (Photo by Greg White/Fairfax Media via Getty Images); Bottom: Domino’s invested heavily in delivery technology, including a fleet of DXP cars with built-in heating ovens (Domino’s)
The Edge, the Triple Decker, the P’Zone and the Big New Yorker all came after Stuffed Crust and were credited with spurring sales growth every year in Yum Brands’ annual reports. But the innovations started fading away in the aughts.

In 2009, the big chains were hit hard by a recession-induced spike in frozen pizza popularity.

Sales at Pizza Hut declined by 12% in the fourth quarter of 2009 compared to the same period the previous year. Winning back customers was less about taste and new products and more about making pizza reliable— and easier than the Tombstone tempting customers in the frozen goods aisle.

Convenience was never Pizza Hut’s strong suit. Although the chain beat everyone to the internet (the company claims to have sold the first physical good online, in Santa Cruz, CA), Domino’s has long offered better technology.

In 1994, Domino’s was developing a website that let customers drag virtual toppings toward an onscreen pie. Pizza Hut’s service merely transmitted typed orders to a center in Wichita before routing them back to Santa Cruz. But what did it matter? As Stanford economist Nathan Rosenberg opined that year, the push to bring pizza delivery online was an instance of “sophisticated technology being put to trivial use.”

He was wrong: Online delivery is now the most important part of the pizza business.

Post-recession, in the 2010s, Domino’s outdid Pizza Hut and everyone else with a superior delivery app and website. Then it introduced ordering via Twitter and Facebook Messenger and a fleet of DXP cars. Domino’s didn’t have to use food to entice customers. Technology was enough.

Last year, Domino’s, which made about $13.5B worldwide, surpassed Pizza Hut as the pizza industry leader for the first time, with 15% of market share.



Graphic: Zachary Crockett / The Hustle
In today’s pizza ecosystem, fast-casual chains like Blaze, Pie Five and Mod have been experiencing ~100% year-over-year sales growth. Blaze expects to have 1,000 stores in the next seven years. Scheibmeir now works for Pie Five as vice president, research & development & product innovations. One of her most recent innovations was a pizza with a cauliflower crust that, she says, “has been selling like crazy.”

The fast-casual restaurants have cultivated a reputation for fresh ingredients, allowing them to test new ideas in a way Pizza Hut no longer can.

“When delivery, convenience. and price are your biggest concerns, you turn to one of the big chains,” says Rick Hynum, editor-in-chief of PMQ Pizza Magazine. “When you want an artisanal pizza and a real dining-out experience with a capital E, you go out to eat at a nicer casual or fine-dining place, and that’s where you expect to find culinary innovation.”

One of Pizza Hut’s last wild new offerings was a pizza with mini cheeseburgers for the crust, released outside of the US. It went over poorly. The Guardian described the product as the poster-child of an impending global food crisis.

In 2014, Pizza Hut also introduced a new menu that declared customers could purchase a pizza with 2B possible flavor combinations, including balsamic and sriracha drizzles. The new varieties were mostly variations of well-known pizzas, except with awkward yet trademarked names like Skinny Beach and Pretzel Piggy. These pizzas or drizzles can no longer be found on the restaurant’s website.

Pizza Hut’s decline in innovation reminds Bret Thorn, senior food & beverage editor for The Nation’s Restaurant News, of an anecdote about Applebee’s.

Against its better judgment, Applebee’s once considered selling three-cheese lasagna, introducing the dish at a focus group. At first, the participants expressed excitement. Then, when it was revealed the three-cheese lasagna was made by Applebee’s, their opinions changed. They wanted nothing to do with it.

“You have to have the reputation of being good at what you’re innovating in,” says Thorn.

Make pizza great again


Flustered by Domino’s in the delivery game and fast-casual restaurants in the quality game, Pizza Hut has tried everything the last few years.

The brand has invested in a self-driving vehicle. It took over from Papa John’s as chief pizza sponsor of the NFL. This summer, it announced it would close 500 dine-in restaurants and has also redesigned many others. Its latest delivery-related innovation is a round pizza box.



Donald Trump was a fixture in Pizza Hut’s ‘90s television advertisements; here, he devours a slice of Stuffed Crust — crust first (YouTube/Pizza Hut)
The results, so far, have been mixed.

Same-store US sales were basically flat last year, and a modest sales increase this year has been tied to many Pizza Huts offering beer delivery. And the golden Domino’s strategy could be ending anyway. With Postmates and DoorDash bringing delivery everywhere, its same-store sales and stock growth have slowed this year.

The internet is replete with nostalgia for Pizza Hut’s better days. The hashtag #BringBackBigFoot pervades Twitter, and 1,100 people have signed a Change.org petition for Pizza Hut to resurrect The Big New Yorker.

A Pizza Hut representative declined to make any of the chain’s leaders available for this story.


Last edited by Purpleswag23; 09-25-2021 at 09:05 AM..
+5   



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183 comments
 

Top 10 most propped recently  3 weeks ago '20        #2
Blafy  topics gone triple plat - Number 1 spot x4
Props total: 60430 60 K  Slaps total: 4556 4 K



Eat a burger


Last edited by Blafy; 09-25-2021 at 11:11 AM..
+53   

 3 weeks ago '18        #3
BrooklynDamien  topics gone triple plat - Number 1 spot x2
Props total: 44518 44 K  Slaps total: 3779 3 K
Cuz its trash? Better than papa John but what's that mean to be better than vomit. Get a dgiorno and call it a day. Dominoes a*s too.
+49   

 3 weeks ago '04        #4
NAKHI ALLAH 
Props total: 37685 37 K  Slaps total: 2839 2 K
 BrooklynDamien said
Cuz its trash? Better than papa John but what's that mean to be better than vomit. Get a dgiorno and call it a day. Dominoes a*s too.
These facts
+11   

 3 weeks ago '04        #5
zone3cp 
Props total: 140439 140 K  Slaps total: 15013 15 K
In before I only go to local pizza spots…..We get it!!!!!! We talking pizza chains tho.

Marcos fire but out of the big 3 Dominos running sh*t.

For delivery call up there ask the person to hook your pizza up how u like it.


Carry out throw like 3 -5 bucks in the tip jar and tell homie makin the pizzas to lookout.

That’s the key wherever u go. If u don’t ask you definitely won’t receive. The tip is just for confirmation.

No I’m not a broke boy.


Last edited by zone3cp; 09-25-2021 at 10:35 AM..
+40   

 3 weeks ago '07        #6
killacar 
Props total: 18535 18 K  Slaps total: 1167 1 K
sh*t pizza hut stole stuffed crust themselves
+1   

 3 weeks ago '04        #7
Adwerdz  topics gone triple plat - Number 1 spot x63
Props total: 133976 133 K  Slaps total: 19003 19 K
Both are trash cardboard box tasting pizza

They all give me heartburn
+22   

 3 weeks ago '11        #8
GrindPOWER$  topics gone triple plat - Number 1 spot x15
Props total: 72539 72 K  Slaps total: 13422 13 K
Nobody can Out Pizza the Hut
+24   

 3 weeks ago '05        #9
Old School 
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There was a time in my childhood when sitting down and having a fresh pan pizza in a Pizza Hut restaurant was the highlight of my week. I also remember when stuffed crust first came out, and I was excited to try it. Let's not even get into the free personal pan pizzas for reading books. And then Papa Johns came through and crushed the buildings. Maybe it's all nostalgia, and it was never that great, but it's undoubtedly trash now.
+72   

 3 weeks ago '10        #10
stizz44  topics gone triple plat - Number 1 spot x1
Props total: 4664 4 K  Slaps total: 935 935
Man I used to love them personal pan pizzas back in 92-94
+44   

 3 weeks ago '08        #11
cohs  topics gone triple plat - Number 1 spot x5
Props total: 46304 46 K  Slaps total: 2636 2 K
Pizza hut by far the worst of the top chains.
+9   

 3 weeks ago '06        #12
mrep3 
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 BrooklynDamien said
Cuz its trash? Better than papa John but what's that mean to be better than vomit. Get a dgiorno and call it a day. Dominoes a*s too.
All facts here back in the day Pizza Hut was the sh*t!
+8   

 3 weeks ago '09        #13
WiLL 
Props total: 3674 3 K  Slaps total: 105 105
You guys have to try making your own.
It can be a little messy because of the flour, but being able to throw whatever you want on it >>>
+10   

 3 weeks ago '16        #14
Blackout75  topics gone triple plat - Number 1 spot x1
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I gave them another shot when they added some good toppings and were doing the flavored crusts and sauce drizzles. Had a couple good pizzas from there. I guess everyone else wasn't a fan.
+1   

 3 weeks ago '15        #15
lil titty slurp  topics gone triple plat - Number 1 spot x1
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Maybe I’m imagining it but it started tasting different sometime between the 2000’s and 2010’s

Just like how Burger King ain’t taste the same after they dropped the Chicken Fries; I read somewhere BK changed their oil or some sh*t

That box they got where you can get the square pizzas, breadsticks and pasta is clutch though.
+13   

 3 weeks ago '18        #16
HBK Kickstand 
Props total: 2187 2 K  Slaps total: 73 73
Y’all cap, back in the day Pizza Hut was the spot …man I remember like every Friday I would go to my grandmas and she order a big New Yorker lol they stuff crust and pan pizza use to be the sh*t too …sh*t trash now smh
+23   

 3 weeks ago '17        #17
PackerTrelli3  topics gone triple plat - Number 1 spot x10
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Everybody tryna do the stuffed crust pizza

The most innovative pizza created. That’s all it really needed, and to see others imitate it, Pizza Hut is watching from the high mountains like a proud father watching his only son who made it

Dominoes knows damn well it wanted to copy it..but as a rival, it’d be toooooooooo obvious

Dominoes is good when you’re hungry. Pizza Hut is good all the time…. But these days I prefer mom and pop joints. That REAL pizza. Same as with burger spots. Where the bag has no label and neither do the cups



Edit: just noticed this sh*t was rhyming lmao


Last edited by PackerTrelli3; 09-25-2021 at 11:17 AM..
+12   

 3 weeks ago '17        #18
Mperfection 
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Dominoes?! Ewwww... Round Table my go to now days. I'd rather cook a Digiorno than eat at Dominoes.
+2   

 3 weeks ago '15        #19
Mozart 
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Pizza Hut change their recipe and is no longer as good as it used to be.
+9   

 3 weeks ago '11        #20
GrindPOWER$  topics gone triple plat - Number 1 spot x15
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 Old School said
There was a time in my childhood when sitting down and having a fresh pan pizza in a Pizza Hut restaurant was the highlight of my week. I also remember when stuffed crust first came out, and I was excited to try it. Let's not even get into the free personal pan pizzas for reading books. And then Papa Johns came through and crushed the buildings. Maybe it's all nostalgia, and it was never that great, but it's undoubtedly trash now.
i feel ya but Papa Johns greasy self showed is race face and its fluck him till Shaq try to win us back i say Lil Cesar's got Millions through the Pandemic but i feel ya
-1   

 3 weeks ago '14        #21
rashadd 
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 Old School said
There was a time in my childhood when sitting down and having a fresh pan pizza in a Pizza Hut restaurant was the highlight of my week. I also remember when stuffed crust first came out, and I was excited to try it. Let's not even get into the free personal pan pizzas for reading books. And then Papa Johns came through and crushed the buildings. Maybe it's all nostalgia, and it was never that great, but it's undoubtedly trash now.
Hell yeah. Pizza hut was a big part of my childhood. Those personal pans were everything and pizza hut was like a mile from my high school and we used to walk there for the buffet on Tuesday after practice sometimes.

...


Last edited by rashadd; 09-25-2021 at 11:07 AM..
+6   

 3 weeks ago '07        #22
KeepinItTrill 
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 BrooklynDamien said
Cuz its trash? Better than papa John but what's that mean to be better than vomit. Get a dgiorno and call it a day. Dominoes a*s too.
Dominoes is the best one

you gotta get the pan though, their regular crust is a*s to me

Pizza Hut fell all the way off, and I used to love getting the stuffed crust pizza as a kid
+7   

 3 weeks ago '20        #23
Keep God First 
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They also raised their prices but took away standard options.

You have to pay extra for pan pizza now. Not sure why they thought that would make sense when dominos hasn’t raised their prices and arguably taste better anyways
+4   

 3 weeks ago '07        #24
KeepinItTrill 
Props total: 67663 67 K  Slaps total: 4396 4 K
 rashadd said
Hell yeah. Pizza hut was a big part of my childhood. Those personal pans were everything and pizza but was like a mile from my high school and we used to walk there for the buffet on Tuesday after practice sometimes.

...
brought back the nostalgia with the buffet part
+5   

 3 weeks ago '18        #25
TheLuminousOne  topics gone triple plat - Number 1 spot x6
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If it’s not local pizzerias I’m not eating it.
+5   



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