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May 17 - Tidal what? Tidal Who? Apple Music announces Spatial Audio and Lossless Audio



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 1 month ago '17        #1
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Mr Scaramucci  topics gone triple plat - Number 1 spot x155
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May 17 - Tidal what? Tidal Who? Apple Music announces Spatial Audio and Lossless Audio
 

 
Apple Music announces Spatial Audio with Dolby Atmos; will bring Lossless Audio to entire catalog

The next generation of sound on Apple Music is coming to subscribers June 2021 at no additional cost

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CUPERTINO, CALIFORNIA Apple today announced Apple Music is bringing industry-leading sound quality to subscribers with the addition of Spatial Audio with support for Dolby Atmos. Spatial Audio gives artists the opportunity to create immersive audio experiences for their fans with true multidimensional sound and clarity. Apple Music subscribers will also be able to listen to more than 75 million songs in Lossless Audio — the way the artists created them in the studio. These new features will be available for Apple Music subscribers starting next month at no additional cost.

“Apple Music is making its biggest advancement ever in sound quality,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Listening to a song in Dolby Atmos is like magic. The music comes from all around you and sounds incredible. Now we are bringing this truly innovative and immersive experience to our listeners with music from their favorite artists like J Balvin, Gustavo Dudamel, Ariana Grande, Maroon 5, Kacey Musgraves, The Weeknd, and so many more. Subscribers will also be able to listen to their music in the highest audio quality with Lossless Audio. Apple Music as we know it is about to change forever.”

Spatial Audio with Support for Dolby Atmos
Apple is bringing Spatial Audio with support for Dolby Atmos to Apple Music. Dolby Atmos is a revolutionary, immersive audio experience that enables artists to mix music so the sound comes from all around and from above. By default, Apple Music will automatically play Dolby Atmos tracks on all AirPods and Beats headphones with an H1 or W1 chip, as well as the built-in speakers in the latest versions of iPhone, iPad, and Mac. Apple Music will be adding new Dolby Atmos tracks constantly and will be curating a special set of Dolby Atmos playlists to help listeners find the music they love. In addition, albums that are available in Dolby Atmos will have a badge on the detail page for easy discovery.

At launch, subscribers can enjoy thousands of songs in Spatial Audio from some of the world’s biggest artists and music across all genres, including hip-hop, country, Latin, pop, and classical. Apple Music is working with artists and labels to add new releases and the best catalog tracks, as more artists begin to create music specifically for the Spatial Audio experience. Together, Apple Music and Dolby are making it easy for musicians, producers, and mix engineers to create songs in Dolby Atmos. Initiatives include doubling the number of Dolby-enabled studios in major markets, offering educational programs, and providing resources to independent artists.

“Today marks the introduction of Dolby Atmos on Apple Music — a new music experience that is transforming how music is created by artists and enjoyed by their fans,” said Kevin Yeaman, Dolby Laboratories’ president and CEO. “We are working with Apple Music to make Spatial Audio with Dolby Atmos widely available to all musicians and anyone who loves music.”

J Balvin said: “I’m really excited to be part of this project with Apple Music because I always want to be a step ahead and I think this is one of those steps. With Lossless, everything in the music is going to sound bigger and stronger but more importantly, it will be better quality. Hearing myself and my music in Dolby Atmos for the first time, it was just crazy, it blew my mind, it’s indescribable. I think fans will really love this new experience.”

Gustavo Dudamel said: “There are no words to describe the immersive, overpowering experience of being a conductor, leading a performance of Mahler’s towering ‘Symphony of a Thousand.’ But now, technology is advancing to bring that experience closer to our ears, our minds, and our souls. Share with me this monumental, live performance with my beloved Los Angeles Philharmonic, remastered in Dolby Atmos audio technology for the first time on Apple Music alongside my collection of Deutsche Grammophon recordings with the LA Phil, in rich, remarkable 3D sound.”

Grammy Award-winning producer, songwriter, and composer Giles Martin said: “Since recording began, artists, producers, and engineers have tried to paint pictures with sound, transporting listeners to worlds they never knew existed, even when the sound came from a single speaker. Now with the dawn of immersive audio, we can take the music lover inside the music. From the feeling of hearing your favorite artist in the same room as you, to the experience of sitting directly in the middle of a symphony orchestra, the listening experience is transformative and the possibilities for the creator are endless. This is a quantum leap in technology – I have so far had the pleasure of mixing some of the greatest artists in history in Dolby Atmos. With this work I have found myself falling into albums I love. There is a unique experience of being able to fully immerse myself in music that, although is familiar, suddenly sounds new, fresh, and immediate. As a creator, it is beyond exciting that we can now share this incredible experience through Apple Music.”

Mixing engineer Manny Marroquin said: “Spatial Audio gives music a new identity. Every time I mix in Atmos it gives me goosebumps. The future has arrived.”

Lossless Audio
Apple Music will also make its catalog of more than 75 million songs available in Lossless Audio. Apple uses ALAC (Apple Lossless Audio Codec) to preserve every single bit of the original audio file. This means Apple Music subscribers will be able to hear the exact same thing that the artists created in the studio.
To start listening to Lossless Audio, subscribers using the latest version of Apple Music can turn it on in Settings > Music > Audio Quality. Here, they can choose different resolutions for different connections such as cellular, Wi-Fi, or for download. Apple Music’s Lossless tier starts at CD quality, which is 16 bit at 44.1 kHz (kilohertz), and goes up to 24 bit at 48 kHz and is playable natively on Apple devices. For the true audiophile, Apple Music also offers Hi-Resolution Lossless all the way up to 24 bit at 192 kHz.1

Producer Piper Payne said: “The soul and life of the mix is sitting in the extra bits of data that are stored in the lossless file. As a mastering engineer, having the ability to convey the music to the listener at its highest quality is the end goal of what I work for every day.”
Availability
Spatial Audio with support for Dolby Atmos and Lossless Audio will be available to Apple Music subscribers at no additional cost.
Thousands of tracks will be available in Spatial Audio with Dolby Atmos at launch, with more added regularly.
Apple Music’s catalog of more than 75 million songs will be available in Lossless Audio.


visit this link https://www.apple.com/new .. ossless-audio/
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72 comments
 

 1 month ago '12        #2
Dee352 
Props total: 4655 4 K  Slaps total: 285 285
Rip tidal
+24   

 1 month ago '16        #3
kuul  topics gone triple plat - Number 1 spot x11
Props total: 77709 77 K  Slaps total: 8321 8 K
Meh. Seems like a lot of hype over sound quality.
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 1 month ago '15        #4
The South 
Props total: 27841 27 K  Slaps total: 3533 3 K
+3   

 1 month ago '04        #5
DJ Maximum|M  topics gone triple plat - Number 1 spot x4
Props total: 46177 46 K  Slaps total: 3434 3 K
Dolby Atmos from your phone����������

It's a joke man seriously the 3d spatial audio is good if you have airpod pros but it wouldn't matter
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 1 month ago '04        #6
gh3tto 
Props total: 41572 41 K  Slaps total: 8366 8 K
 kuul said
Meh. Seems like a lot of hype over sound quality.
being dolby atmos doesnt mean sh*t about quality



the difference between 7.1 and atmos is theres a new surround sound channel for height

the problem is if it wasnt recorded in atmos then it can only emulate it
hardly any music artist will bother doing this

Apple Music’s Lossless tier starts at CD quality, which is 16 bit at 44.1 kHz (kilohertz), and goes up to 24 bit at 48 kHz and is playable natively on Apple devices. For the true audiophile, Apple Music also offers Hi-Resolution Lossless all the way up to 24 bit at 192 kHz.1
this is all that matters .. going from mp3 to lossless is a big upgrade
+14   

 1 month ago '17        #7
CJ Schwarz  topics gone triple plat - Number 1 spot x3
Props total: 62050 62 K  Slaps total: 3744 3 K
Welp looks like HOV and friends sold at the right time.
+14   

 1 month ago '04        #8
d.c. supreme  topics gone triple plat - Number 1 spot x1
Props total: 29558 29 K  Slaps total: 1422 1 K
this is more of a shot at spotify, tidal simply isn't a player on the big stage.
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 1 month ago '16        #9
kuul  topics gone triple plat - Number 1 spot x11
Props total: 77709 77 K  Slaps total: 8321 8 K
 gh3tto said
being dolby atmos doesnt mean sh*t about quality



the difference between 7.1 and atmos is theres a new surround sound channel for height

the problem is if it wasnt recorded in atmos then it can only emulate it
hardly any music artist will bother doing this



this is all that matters .. going from mp3 to lossless is a big upgrade
Saves data space? Unless im producing audio, theres really only so much sh*t i can consume. It seems like its going to make my life complicated if i dont have apple
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 1 month ago '04        #10
gh3tto 
Props total: 41572 41 K  Slaps total: 8366 8 K
 d.c. supreme said
this is more of a shot at spotify, tidal simply isn't a player on the big stage.
to some degree spotify and apple are reacting to tidal offering masters/mqa

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 1 month ago '04        #11
d.c. supreme  topics gone triple plat - Number 1 spot x1
Props total: 29558 29 K  Slaps total: 1422 1 K
 gh3tto said
to some degree spotify and apple are reacting to tidal offering masters/mqa

yeah i think you're right, i remember some news about apple music offering a much larger cut to streams of songs to artists which obviously would have to be a reaction to the artist friendly stuff tidal does.

my only point being while tidal has the artist friendly angle, the others have the other parts of the market cornered which is why they're both picking off the benefits tidal offers to try and one-up their competitors who are their main competition more so than tidal.
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 1 month ago '17        #12
LostTenets  topics gone triple plat - Number 1 spot x46
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Hov gave it up, so i dont care anymore. Although tidal is/was extremely fire. It aint got that same appeal.


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 1 month ago '10        #13
pacman45  topics gone triple plat - Number 1 spot x2
Props total: 23517 23 K  Slaps total: 757 757
That spacial audio is god tier fam
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 1 month ago '11        #14
Sin  topics gone triple plat - Number 1 spot x30
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are iPhones capable of playing lossless quality?
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 1 month ago '05        #15
arkansas@$$hole 
Props total: 7223 7 K  Slaps total: 386 386
Guess I need to stop being cheap and get me some AirPod Pro’s

Btw:
Are people still riding for Jay and Tidal? It’s no longer black owned so people can take the capes off.

 1 month ago '04        #16
Duntaz  topics gone triple plat - Number 1 spot x3
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 arkansas@$$hole said
Guess I need to stop being cheap and get me some AirPod Pro’s

Btw:
Are people still riding for Jay and Tidal? It’s no longer black owned so people can take the capes off.
Not black owned but if it continues to be geared toward the artist then maybe its still worth it. I don't know what masters/mqa is I thought lossless was the final form but apparently not.


Lossless
spacial
Masters mqa

What's the best mane


Last edited by Duntaz; 05-17-2021 at 06:50 PM..
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 1 month ago '06        #17
Bilal  topics gone triple plat - Number 1 spot x11
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[email changed - confirm acct by email]
They did this because square bought them lol. They didn't care beforehand lol.
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 1 month ago '17        #18
TellyHankton337 
Props total: 1123 1 K  Slaps total: 214 214
Read tical thought this was about method man ��
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 1 month ago '06        #19
Bilal  topics gone triple plat - Number 1 spot x11
Props total: 151300 151 K  Slaps total: 16138 16 K
[email changed - confirm acct by email]
They give a date?
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 1 month ago '18        #20
S-Class 
Props total: 77843 77 K  Slaps total: 7338 7 K
#applegang even tho them hoes missing a lot of my oldies


Also peep my TSUNAMI playlist , it’s wavy af




Summer shiz
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 1 month ago '19        #21
Boxedin1 
Props total: 7381 7 K  Slaps total: 1419 1 K
In other words: buy apple products





I own none just regular old reverb on my power amp for me
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 1 month ago '19        #22
Boxedin1 
Props total: 7381 7 K  Slaps total: 1419 1 K
 CJ Schwarz said
Welp looks like HOV and friends sold at the right time.
Didn't even know this, when?
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 1 month ago '13        #23
PaperBoy  topics gone triple plat - Number 1 spot x3
Props total: 30821 30 K  Slaps total: 5609 5 K
man im paying 24.99 for tidal

This summer im taking my playlists to Apple
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 1 month ago '16        #24
Itsjustmefools  topics gone triple plat - Number 1 spot x2
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That’s they sold tidal
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 1 month ago '13        #25
boobalo1  topics gone triple plat - Number 1 spot x1
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Uninformed.. This works only on AirPods or does it work on the phones speakers too ? iPhone 11-12 only ?
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