3,586
 

The white flag has officially been waved: MS looking to end console wars


ADVERTISEMENT
 
1
most viewed right now
  79
35 comments @sports
3
most viewed right now
  43
15 comments @hiphop


section  x1   |  0 bx goons and 1 bystanders Share this on Twitter       Share this on Facebook

topics gone triple plat - Number 1 spot 3X PLAT section games
  
 4 weeks ago '17        #1
6733 page views
143 comments


SPdaGOAT  topics gone triple plat - Number 1 spot x3
space
avatar space
space
Props total: 45340 45 K  Slaps total: 11026 11 K
The white flag has officially been waved: MS looking to end console wars
 

 
With the next Xbox, Microsoft has a 4-part strategy to end the console wars once and for all. Here's how it plans to do it.

This holiday season, both Microsoft and Sony are planning to launch next-generation game consoles: the Xbox Series X and the PlayStation 5, respectively.
Though the two consoles compete directly, Microsoft is intentionally moving its Xbox business away from direct competition with Sony.
Instead of focusing on the new Xbox console as a replacement for the current one, as Microsoft and Sony have done in the past, Microsoft is making a different play: a digital game library that works across Xbox devices.
Visit Business Insider's homepage for more stories.
This holiday season, both Sony and Microsoft plan to launch new, so-called next-generation versions of the PlayStation and the Series X

It marks the fourth game console "generation" that Microsoft and Sony consoles have gone head-to-head, starting with the PlayStation 2 and the original Xbox around the turn of the century. Nintendo exited direct competition on hardware with both companies years ago, starting with the wildly successful launch of the Nintendo Wii in 2006.

These days, the "console wars" are a head-to-head between Sony's PlayStation and Microsoft's Xbox. But in 2020, it looks as if Microsoft is shifting its business strategy in a way that might end them for good.

Here's how Microsoft plans to do it:


1. Microsoft doesn't mind if you don't buy its new Xbox console, as long as you buy the game.
Xbox Series X
The Xbox Series X console. Microsoft
Do you want to play games on an Xbox? A PC? Your phone? Microsoft wants to reach you there ó ideally across all three.

To that end, Xbox has major initiatives across all three platforms: a new game console (Xbox Series X), a cloud gaming service (Project xCloud), and a Netflix-like gaming service (Game Pass).

"That remains core to what we're trying to do," the Xbox leader Phil Spencer told Business Insider in an interview last June. "To allow creators to reach the customers that they want, allow players to play the games that they want with the people they want to play with, anywhere they want. And it fits right into the opportunity ahead."

It's part of a broader effort at Microsoft to bring Xbox games to as many people as possible ó even if those people don't buy a new Xbox console. To that end, all first-party Xbox games across the next two years will also head to Xbox One.

"As our content comes out over the next year, two years, all of our games, sort of like PC, will play up and down that family of devices," the Xbox Game Studios director Matt booty told MCV in a recent interview.

When the big new "Halo" game arrives alongside the Xbox Series X this holiday, it'll also arrive on Xbox One and PC.
-19   



best
worst
143 comments
 

 4 weeks ago '17        #2
SPdaGOAT  topics gone triple plat - Number 1 spot x3 OP
space
avatar space
space
Props total: 45340 45 K  Slaps total: 11026 11 K
2. The new Xbox is just the latest box, not a whole new ecosystem.
xbox one backwards compatibility
YouTube/Larry Hryb
The next Xbox console will play Xbox One games. It will also play all the original Xbox and Xbox 360 games that already work on the Xbox One. It will also work with all the current Xbox One accessories, from gamepads to f*ght sticks.

"The original Xbox games and Xbox 360 games that are backward-compatible now on your Xbox One, those will play. Your Xbox One games will play, your accessories will play," Spencer said last June.

This is an important precedent that was set with the Xbox One, and it's continuing with the next generation of Xbox consoles: Your digital game library carries forward, like app purchases on smartphones or movie purchases on Amazon Prime. It establishes your Xbox library as a continuing digital platform, something no game console maker has done thus far.

The compatibility actually stretches further — games with large existing communities will continue to grow those communities on the next Xbox.

"I don't want to announce anything about what another game team is doing," Spencer said, "But I think what we would say at the highest level is if you talk about these games that have such massive communities today, a lot of those developers and studios are going to want to think about how they grow their community — not how they take it to zero and try to rebuild it."

It doesn't take a lot of hard thinking to imagine the games Spencer is talking about; games like "Fortnite" and "Minecraft" stand out, among many others with large, multiplatform audiences.
-12   

 4 weeks ago '17        #3
SPdaGOAT  topics gone triple plat - Number 1 spot x3 OP
space
avatar space
space
Props total: 45340 45 K  Slaps total: 11026 11 K
3. Going forward, it's just "Xbox."
Xbox Series X
Microsoft/The Game Awards
The Xbox Series X is part of the fourth generation of Xbox consoles from Microsoft, following the original Xbox, the Xbox 360, and the Xbox One generations. It's a real murderer's row of bizarre names.

The Series X, however, isn't a whole new line of Xbox consoles — it's just the name of the latest in the Xbox console brand.

"The name we're carrying forward to the next generation is simply Xbox," a Microsoft representative told Business Insider in December.

It's a small branding change, but it clarifies Microsoft's position with its console line: You can expect your Xbox digital library to work on Xbox devices, similar to Apple's approach with the iPhone.

You might get an iPhone 11 Pro, or you might get an iPhone 8 — they all run the same stuff, albeit in varying degrees of fidelity. Such is the case with the Xbox brand going forward.
-15   

 4 weeks ago '17        #4
SPdaGOAT  topics gone triple plat - Number 1 spot x3 OP
space
avatar space
space
Props total: 45340 45 K  Slaps total: 11026 11 K
4. With Game Pass, Microsoft could win the race to create the first major "Netflix of gaming" service.
Xbox Game Pass
Microsoft
For a monthly fee, Netflix offers subscribers an instant library of content. Some of that content is produced by Netflix, and some isn't. You don't need to download any of the content — it just streams to your device.

Thus far, no company has had success with a comparable service for gaming. There are a few services that offer streamed video games, like Google Stadia and PlayStation Now, but neither has really taken off.

Microsoft, however, has had wild success with Game Pass — an instant library-type service where each game must be downloaded to your console before playing.

With Project xCloud, Microsoft may be the first to actually succeed with a subscription-based video game streaming service with an instant library, ŗ la Netflix, that pairs Game Pass' vast library and existing subscriber base with an option to stream games as well.

"I want it to be about choice, but I do think the strength that we've already seen in the last two years with Game Pass is an important component of this," Spencer said when asked about the business model for xCloud.

"There's paying for access, and then there's paying for a library of games," he said. "And the Game Pass component is really critical, because you want to have access to hundreds of games that you can go play. That is more your Netflix-type example."

-14   

 4 weeks ago '17        #5
SPdaGOAT  topics gone triple plat - Number 1 spot x3 OP
space
avatar space
space
Props total: 45340 45 K  Slaps total: 11026 11 K
This is a huge yikes for me. Looks like I'm getting a PS5, gaming laptop and UFO this year. These boys energy always been beat Sony, now its we're just happy to be here.

Enjoy gaming products from this mediocre a*s company
+12   

 4 weeks ago '17        #6
SPdaGOAT  topics gone triple plat - Number 1 spot x3 OP
space
avatar space
space
Props total: 45340 45 K  Slaps total: 11026 11 K
 Big Papi said
Horrible controllers too
You went over this the other day

n*ggas took that thread dead serious too
-1   

 4 weeks ago '17        #7
SPdaGOAT  topics gone triple plat - Number 1 spot x3 OP
space
avatar space
space
Props total: 45340 45 K  Slaps total: 11026 11 K
We bout to get slapped to oblivion bro
-3   

 4 weeks ago '19        #8
AndyMuller 
space
avatar space
space
Props total: 142 142  Slaps total: 61 61
Xbox trash man fu*k them
+24   

 4 weeks ago '16        #9
TrillPeez 
space
avatar space
space
Props total: 39338 39 K  Slaps total: 7949 7 K
This sh*t is finna be a disc based Stadia
+11   

 4 weeks ago '13        #10
uoeno  topics gone triple plat - Number 1 spot x1
space
space
space
Props total: 33115 33 K  Slaps total: 7053 7 K
cliffs

is the article saying that xbox series x (horrible name) will be digital only and play all xbox games?
-4   

 4 weeks ago '17        #11
SPdaGOAT  topics gone triple plat - Number 1 spot x3 OP
space
avatar space
space
Props total: 45340 45 K  Slaps total: 11026 11 K
 uoeno said
cliffs

is the article saying that xbox series x (horrible name) will be digital only and play all xbox games?
Naw it's more or less breaking down their pivot to being a streaming service instead of a console maker.

The only legit reason to upgrade to a Series X in the first two years is for graphical enhancements on cross gen games. I'm begging someone give Sony some real comp before we gotta pay 800 for the PS5
+8   

 4 weeks ago '17        #12
Pretty Tone 
space
avatar space
space
Props total: 30360 30 K  Slaps total: 2672 2 K
Of i could get a xbox controller on ps id be fine never playing that horse sh*t system again
+1   

 4 weeks ago '17        #13
Nosbig 
space
avatar space
space
Props total: 2064 2 K  Slaps total: 254 254
 SPdaGOAT said
This is a huge yikes for me. Looks like I'm getting a PS5, gaming laptop and UFO this year. These boys energy always been beat Sony, now its we're just happy to be here.

Enjoy gaming products from this mediocre a*s company
A gaming laptop LOL and than sh*ts on Microsoft, why dont you just get a full gaming pc for the same price as a laptop and ps5?
+4   

 4 weeks ago '17        #14
SPdaGOAT  topics gone triple plat - Number 1 spot x3 OP
space
avatar space
space
Props total: 45340 45 K  Slaps total: 11026 11 K
 Nosbig said
A gaming laptop LOL and than sh*ts on Microsoft, why dont you just get a full gaming pc for the same price as a laptop and ps5?
I already got a desktop, just want something for mobile.
+1   

 4 weeks ago '17        #15
SPdaGOAT  topics gone triple plat - Number 1 spot x3 OP
space
avatar space
space
Props total: 45340 45 K  Slaps total: 11026 11 K
 Pretty Tone said
Of i could get a xbox controller on ps id be fine never playing that horse sh*t system again
There has to be an adapter
-1   

 4 weeks ago '08        #16
ExNihilo 
space
space
space
Props total: 36427 36 K  Slaps total: 574 574
 Pretty Tone said
Of i could get a xbox controller on ps id be fine never playing that horse sh*t system again
I hate Sony controllers, so I got a Nacon




I have multiples of both (Pro, Elite & 1X). I like XB1X the most.

All M$ did was say they not k*lling this gen by releasing next gen. It like s/w being compatible for different graphic cards. Now that XB is doing it, it's throwing in the flag, but not strengthening the brand for consumers in different financial situations

I'll stick with my PS4Pro and cop a Series X Outside of a new God of War, not much I want out of a Sony system. Just my opinion.
+3   

 4 weeks ago '18        #17
BlackjesuS 
space
space
space
Props total: 1761 1 K  Slaps total: 407 407
BX brethren before you waste your money next console generation....feel free to come to greener pastures....the PC Master race welcomes you...y'all hyped for standard sh*t once again....all of these things are accessible on PC now
+6   

 4 weeks ago '18        #18
Juliette DaBlok  topics gone triple plat - Number 1 spot x3
space
avatar space
space
Props total: 34092 34 K  Slaps total: 4308 4 K
Get a life u nerd
+10   

 4 weeks ago '15        #19
isthistobe  topics gone triple plat - Number 1 spot x2
space
avatar space
space
Props total: 32536 32 K  Slaps total: 5371 5 K

+5   

 4 weeks ago '17        #20
Pretty Tone 
space
avatar space
space
Props total: 30360 30 K  Slaps total: 2672 2 K
 ExNihilo said
I hate Sony controllers, so I got a Nacon




I have multiples of both (Pro, Elite & 1X). I like XB1X the most.

All M$ did was say they not k*lling this gen by releasing next gen. It like s/w being compatible for different graphic cards. Now that XB is doing it, it's throwing in the flag, but not strengthening the brand for consumers in different financial situations

I'll stick with my PS4Pro and cop a Series X Outside of a new God of War, not much I want out of a Sony system. Just my opinion.
I was gonna get one but didnt wanna risk it soo close to the new systems in case it didnt work with ps5. Playing shooters on PlayStation is disgusting

 4 weeks ago '04        #21
VictoryThagr8 
space
space
space
Props total: 5604 5 K  Slaps total: 1157 1 K
 SPdaGOAT said
This is a huge yikes for me. Looks like I'm getting a PS5, gaming laptop and UFO this year. These boys energy always been beat Sony, now its we're just happy to be here.

Enjoy gaming products from this mediocre a*s company
Sony wishes they were in Microsoft shoes as a company.

Yes the Xbox brand has been mediocre this current gen but there competition is not Sony. There biggest comp is Google, Amazon, and Apple.
+8   

 4 weeks ago '08        #22
ExNihilo 
space
space
space
Props total: 36427 36 K  Slaps total: 574 574
 Pretty Tone said
I was gonna get one but didnt wanna risk it soo close to the new systems in case it didnt work with ps5. Playing shooters on PlayStation is disgusting
Understandable. I got a wired one for $120 before the wireless came out. Wish i held out for a little while, but I like the XB configuration.

Honestly that's another reason I like MS. The Elite series 2 will be compatible and Series X. I had the first Elite controller and the quality was sh*t (side rubber peeled off). If you dish out over $80 on a peripheral, you want it to have some type of value.
+2   

 4 weeks ago '13        #23
Thongsong19 
space
avatar space
space
Props total: 30648 30 K  Slaps total: 1129 1 K
the new xbox will pretty much be for 8k tvs

 4 weeks ago '13        #24
rifair 
space
space
space
Props total: 4681 4 K  Slaps total: 1183 1 K
It'll flop the console price point with no long term exclusive games is a turn off and the majority of the country is dealing with internet issues either speed, access or monopoly wont work
+2   

 4 weeks ago '17        #25
SPdaGOAT  topics gone triple plat - Number 1 spot x3 OP
space
avatar space
space
Props total: 45340 45 K  Slaps total: 11026 11 K
 VictoryThagr8 said
Sony wishes they were in Microsoft shoes as a company.

Yes the Xbox brand has been mediocre this current gen but there competition is not Sony. There biggest comp is Google, Amazon, and Apple.
I get that, what I dont get is why they're releasing a new console if this is their format. Wouldn't it be cheaper to do it how Google did Stadia?

Their strategy seems all over the place.
-2   



ADVERTISEMENT
Sign me up
 
 

yesterday...


most viewed right now
online now  22
Video inside Tiffany Haddish Bombs At NBA Roast
198 comments
2 days ago
@movies
most viewed right now
-37online now  18
Image(s) inside Kanye canít even get his shoes to line up straight
43 comments
1 day ago
@gear
most viewed right now
-65online now  18
Image(s) inside Hot or not: Quavo wears Mugshot jeans
62 comments
1 day ago
@gear
most viewed right now
online now  13
Feb 16 - Man who works on 5g towers exposes the Dangers to Come
99 comments
2 days ago
@news
back to top
register register Follow BX @ Twitter search BX privacy