Armed men tied up employees in ‘massive’ Diamond District heist
a “massive” mid-day heist in Midtown, police said.
The robbery was reported at 12:02 p.m. at 28 West 47th Street, which is listed as Avianne and Co., a store that advertises itself as a diverse men’s j3welry featuring diamond-studded chains and watches and touts itself as “leading celebrity j3welers.”
The robbers posed as customers before pulling out handguns and tying four employees up with zip ties, cops said.
The men then emptied the safe and most of the j3welry from the display cases into at least one duffle bag and made their escape, according to police.
The value of the j3welry stolen was not released.
The owners declined to comment to reporters at the scene.
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