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Aug 22 - Gillette ‘Shifting The Spotlight’ After Losing $8 Billion Amid Backlash


 


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 4 weeks ago '18        #1
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Deeznutz1981  topics gone triple plat - Number 1 spot x1
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Aug 22 - Gillette ‘Shifting The Spotlight’ After Losing $8 Billion Amid Backlash
 

 
Just a few weeks after Procter & Gamble reported a sobering $8 billion writedown, Gillette has officially called off its war on "toxic masculinity." The embattled brand has announced that it is now "shifting the spotlight from social issues to local heroes."

While the brand is admitting that it's reversing course on the social issues messaging, Gillette is presenting its new focus as simply a return to what it's always done. "We will continue to represent men at their best," Gillette said in a statement reported by News Corp Australia. Instead of the "social issues" focus, the brand will begin to highlight positive portrayals of "heroic" masculinity, as seen in its new ad starring Ben Ziekenheiner, an Australian firef*ghter and personal trainer.

Gillette's "toxic masculinity" mess began in January when the brand released an ad accusing men of "excusing bad behavior" and portraying traditional masculinity in an entirely negative and stereotypical light.

"'Boys will be boys'? Isn’t it time we stopped excusing bad behavior? Re-think and take action by joining us at http://TheBestMenCanBe.org," the brand tweeted in mid-January. The ad features men engaged in all kinds of bad behavior, including bullying, catcalling and groping women, and violence — while a line of men behind grills declare the dismissive mantra "Boys will be boys" in one obstinate voice.

The ad presents the #MeToo movement as the moment when the alleged "toxic masculinity" culture "finally changed." "There will be no going back because we — we believe in the best in men," the narrator states. "To say the right thing, to act the right way. Some already are — in ways big and small. But some is not enough because the boys watching today will become the men of tomorrow."

The backlash to the scolding and s*xist ad was swift and strong, with many Gillette users taking to social media to announce they were done with the brand. For the next few months, Gillette responded by doubling down on the social justice messaging, releasing a "fat acceptance" ad as well as an ad showing a father's first time teaching his female-to-male transgender child how to shave.

But as The Daily Wire reported, seven months after rolling out its "toxic" campaign, Gillette's parent company Procter & Gamble found itself taking an $8 billion writedown for the brand. Despite positive performance overall for Procter & Gamble Co., who enjoyed better than expected profits last quarter, the company ended up reporting a net loss of over $5 billion. The reason: Gillette's nosedive.

"Procter & Gamble Co’s (PG.N) quarterly revenue and adjusted profit beat Wall Street expectations on Tuesday, sending shares to a record-high even as the world’s No.1 personal goods company took an $8 billion charge on its Gillette shaving business," Reuters reported in late July. Procter & Gamble "reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette," the news agency explained.

Gillette has given a number of explanations for its heavy losses, including currency fluctuations and "more competition over the past three years and a shrinking market for blades and razors as consumers in developed markets shave less frequently." The razor industry, Reuters noted, has declined by 11% over the last 5 years. But critics say Gillette is leaving out a key factor: alienating a large percentage of its potential consumer base.

visit this link https://www.dailywire.com .. -james-barrett

Gillette - The best an emasculated Liberal can get
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110 comments
 

 4 weeks ago '06        #2
bigkilla  27 heat pts27
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Where’s all them me too Warriors at?

Gillette thought they were going to be protected by them... Na.. they moved on to their next topic to be mad at and left Gillette out in the cold after exploiting their #1 customer.
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 4 weeks ago '05        #3
old head  topics gone triple plat - Number 1 spot x2
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+32   

 4 weeks ago '07        #4
kakish  10 heat pts10
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Never even seen that ad still use them
-1   

 4 weeks ago '16        #5
96jordan  14 heat pts14
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You n*ggas are nuts. They did something that’s not entirely wrong in saying that you should probably be a little more respectful to women and they get blowback
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 4 weeks ago '14        #6
Bigboi781  30 heat pts30
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 96jordan said
You n*ggas are nuts. They did something that’s not entirely wrong in saying that you should probably be a little more respectful to women and they get blowback
People are weird lmao. Rather than agree with the right, they’d agree with the wrong just to prove a point
+17   

 4 weeks ago '04        #7
Rashad69  11 heat pts11
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 96jordan said
You n*ggas are nuts. They did something that’s not entirely wrong in saying that you should probably be a little more respectful to women and they get blowback
I loved their message. Their misstep is the way they portrayed it.

:EDIT: I've never been slapped this much before, this is dope lol. It's either people missing my point or BX truly hating women more than I realized.


Last edited by Rashad69; 08-23-2019 at 05:36 AM..
-19   

 4 weeks ago '11        #8
Broseph Stalin  topics gone triple plat - Number 1 spot x1
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they lost 8 billion because men across America banded together to protest being suggested that they can be better people?


Not cause there’s been a rise in men’s grooming/cheap razor companies + growing facial hair is a rising trend?
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 4 weeks ago '16        #9
00010111  139 heat pts139
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Never seen the ad but the only businesses that I know of that can sh*t on their clientele and still take their money are churches.
+30   

 4 weeks ago '16        #10
00010111  139 heat pts139
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 Rashad69 said
I loved their message. Their misstep is the way they portrayed it.
The problem is that you will never see an equivalent message for woman amongst all the talk of gender 'equality'.
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 4 weeks ago '19        #11
rnfufbx  3 heat pts3
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never shaved with a razor in my life
+15   

 4 weeks ago '17        #12
Ymmot  24 heat pts24
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 Broseph Stalin said
they lost 8 billion because men across America banded together to protest being suggested that they can be better people?


Not cause there’s been a rise in men’s grooming/cheap razor companies + growing facial hair is a rising trend?
You know these useful idiots just repeat what they're told to repeat. Look through OP's posting history, he's the epitome of a sucker.
+7   

 4 weeks ago '04        #13
Rashad69  11 heat pts11
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 00010111 said
The problem is that you will never see an equivalent message for woman amongst all the talk of gender 'equality'.
Because they're from a position of "catching up" so to speak.
-6   

 4 weeks ago '11        #14
Xyrax 
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 Broseph Stalin said
they lost 8 billion because men across America banded together to protest being suggested that they can be better people?


Not cause there’s been a rise in men’s grooming/cheap razor companies + growing facial hair is a rising trend?

yeah this is not because of an advertisement. Or some kind of Incels Rise Up campaign, nobody fu*ks with this sh*t anymore. Did you all look at their financials over a long period?



Check your data and stop taking market advice from virgins on reddit. Gillette been bricking for a while because new generations not fu*king with it the same. They tried that sh*t to see if it would reverse course.
+10   

 4 weeks ago '16        #15
00010111  139 heat pts139
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 Rashad69 said
Because they're from a position of "catching up" so to speak.
Who are white women catching up with?
+9   

 4 weeks ago '13        #16
jjwms33 
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 Deeznutz1981 said
Just a few weeks after Procter & Gamble reported a sobering $8 billion writedown, Gillette has officially called off its war on "toxic masculinity." The embattled brand has announced that it is now "shifting the spotlight from social issues to local heroes."

While the brand is admitting that it's reversing course on the social issues messaging, Gillette is presenting its new focus as simply a return to what it's always done. "We will continue to represent men at their best," Gillette said in a statement reported by News Corp Australia. Instead of the "social issues" focus, the brand will begin to highlight positive portrayals of "heroic" masculinity, as seen in its new ad starring Ben Ziekenheiner, an Australian firef*ghter and personal trainer.

Gillette's "toxic masculinity" mess began in January when the brand released an ad accusing men of "excusing bad behavior" and portraying traditional masculinity in an entirely negative and stereotypical light.

"'Boys will be boys'? Isn’t it time we stopped excusing bad behavior? Re-think and take action by joining us at http://TheBestMenCanBe.org," the brand tweeted in mid-January. The ad features men engaged in all kinds of bad behavior, including bullying, catcalling and groping women, and violence — while a line of men behind grills declare the dismissive mantra "Boys will be boys" in one obstinate voice.

The ad presents the #MeToo movement as the moment when the alleged "toxic masculinity" culture "finally changed." "There will be no going back because we — we believe in the best in men," the narrator states. "To say the right thing, to act the right way. Some already are — in ways big and small. But some is not enough because the boys watching today will become the men of tomorrow."

The backlash to the scolding and s*xist ad was swift and strong, with many Gillette users taking to social media to announce they were done with the brand. For the next few months, Gillette responded by doubling down on the social justice messaging, releasing a "fat acceptance" ad as well as an ad showing a father's first time teaching his female-to-male transgender child how to shave.

But as The Daily Wire reported, seven months after rolling out its "toxic" campaign, Gillette's parent company Procter & Gamble found itself taking an $8 billion writedown for the brand. Despite positive performance overall for Procter & Gamble Co., who enjoyed better than expected profits last quarter, the company ended up reporting a net loss of over $5 billion. The reason: Gillette's nosedive.

"Procter & Gamble Co’s (PG.N) quarterly revenue and adjusted profit beat Wall Street expectations on Tuesday, sending shares to a record-high even as the world’s No.1 personal goods company took an $8 billion charge on its Gillette shaving business," Reuters reported in late July. Procter & Gamble "reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette," the news agency explained.

Gillette has given a number of explanations for its heavy losses, including currency fluctuations and "more competition over the past three years and a shrinking market for blades and razors as consumers in developed markets shave less frequently." The razor industry, Reuters noted, has declined by 11% over the last 5 years. But critics say Gillette is leaving out a key factor: alienating a large percentage of its potential consumer base.



Gillette - The best an emasculated Liberal can get
@
I can't shave with a razor...Razor bumps. I have to either look rough for a few days until I can see a barber or risk fu*king my self up with the andis. SMH. On topic tho, u would think a large enterprise would know that they can't get involved with polarizing stuff like that unless that's the business. News media, forums, authors. It works for entities like that, but wtf a razor co. Even thinking about doing some sh*t like that for.
+3   

 4 weeks ago '18        #17
rello99  topics gone triple plat - Number 1 spot x1
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"A fathers first time showing his female to male transgender how to shave"
+36   

 4 weeks ago '17        #18
CityofChampions  91 heat pts91
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I've been boycotting Gillette ever since I put two and two together that they are a Boston company
+14   

 4 weeks ago '15        #19
DamnnSon 
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 Broseph Stalin said
they lost 8 billion because men across America banded together to protest being suggested that they can be better people?


Not cause there’s been a rise in men’s grooming/cheap razor companies + growing facial hair is a rising trend?
What’s Gillette’s suggestion for being a better man?
+2   

 4 weeks ago '13        #20
Mr K 
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Nah I'm good. I'm not going to support them knowing they are against my best interest
+5   

 4 weeks ago '13        #21
wrecklessvlee 
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Two things they messed up on they made razors that lasted long as long as you keep up with it and they made their refills even higher than the damn razor itself. I buy a refill maybe once or twice every two years or so. Plus Dollar shave club and other razors are catching up. No lie Gillette the best out there just too damn expensive.
+1   

 4 weeks ago '12        #22
Steelgrip  1 heat pts1
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 rello99 said
"A fathers first time showing his female to male transgender how to shave"
Weird a*s sh*t.




+3   

 4 weeks ago '04        #23
Rashad69  11 heat pts11
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 00010111 said
Who are white women catching up with?
White men.

 4 weeks ago '16        #24
OWPE  111 heat pts111
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The funny thing is, there was no reason for them to make that ad.

+16   

 4 weeks ago '17        #25
TheLastNonEarth  128 heat pts128
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 Rashad69 said
Because they're from a position of "catching up" so to speak.



Those n*ggas refuse to acknowledge historical context b. Good luck.

It's all about now and trying to equate the struggles of all demographics as if we've all had the same experience...
-2   



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