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AT&T Killing Off ‘DirecTV Now’ Name as It Launches AT&T TV Streaming Service


 
 
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 4 weeks ago '09        #1
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Tiko377 2008 heat pts2008
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AT&T k*lling Off ‘DirecTV Now’ Name as It Launches AT&T TV Streaming Service
 

 
Say goodbye to the “DirecTV Now” name.

Later this summer, AT&T will retire the name of the over-the-top TV service, first launched in December 2016, which will be rebranded “AT&T TV Now.” The change comes as the telco plans to launch test pilots in select markets of a new internet-streaming TV service, which called AT&T TV.

Both the AT&T TV and AT&T TV Now services will be accessed through the same AT&T TV app on either mobile devices or connected TVs.

“As we roll out this new experience later this summer, current DirecTV Now customers will also see a new name — AT&T TV Now — appear on their screen,” the company said in announcing the change. DirecTV Now subscribers will have to re-accept terms of service, logging in using the same username and password.

The change comes as AT&T’s overall pay-TV business has seen steep subscriber losses: For Q2, AT&T reported a 778,000 net loss in DirecTV satellite and U-verse TV customers — and it shed 168,000 DirecTV Now subs, which it said stemmed from price hikes and fewer promotional offers. In the last 12 months, AT&T has lost some 2 million traditional pay-TV customers, down 8.6% year over year, and DirecTV Now’s subscriber base has shrunk 26%.

Meanwhile, AT&T is currently in the midst of contract f*ghts with CBS and Nexstar Media Group, which has resulted in their channels dropping from DirecTV and U-verse.

AT&T hasn’t divulged pricing or packaging details for the new AT&T TV service, which will use a “thin client” internet set-top box. On the company’s Q2 earnings call on July 24, CEO Randall Stephenson said AT&T TV will slash customer-acquisition costs by 50% compared with the legacy DirecTV satellite service.

“The DirecTV [satellite] product is going to have a really long life,” he said. But the new AT&T TV service will deliver lower retail price points “and still have the same value equation from a customer standpoint.”

As he’s said previously, Stephenson characterized AT&T TV as the “workhorse” for the company’s pay-TV business over the next few years. “We will put our shoulder and our muscle behind AT&T TV, get a lower price point [and] shore up this customer base over the next couple of years,” he told analysts.

AT&T is revamping the OTT pay-TV portfolio as it preps for the launch of another new streaming service: HBO Max, a direct-to-consumer subscription video package that will include content from HBO and Warner Bros., reruns like “Friends” and “Pretty Little Liars,” original films and service — and, eventually, live news and sports, according to Stephenson. HBO Max is slated to debut commercially in spring 2020; AT&T has scheduled an investor briefing on HBO Max for Oct. 29.

“[A]s we come out of back end of 2019 and the customer base is cleaned up, we will have a customer base that is going to be perfectly suited for HBO Max,” Stephenson said.

The AT&T chief also said HBO had a “really strong second quarter,” with HBO Now digital subscriptions in particular gaining “a lot” of customers with the release of the final season of “Game of Thrones.” Stephenson didn’t provide HBO subscriber numbers but said that even with HBO unavailable on Dish Network (since last November) subscribers increased year over year.

visit this link https://variety.com/2019/ .. ng-1203284752/
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 3 weeks ago '04        #2
Javon23 346 heat pts346
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Good, that name was confusing to many people in regards to Directv vs Directv Now
+1   

 3 weeks ago '09        #3
messy marv stan 5505 heat pts5505
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they gotta hike prices due to racking up $185 billion im debt with all the mergers


why cant the big wigs be forced to pay the debt instead of att victims smh
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 3 weeks ago '07        #4
kidmakaveli 
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 messy marv stan said
they gotta hike prices due to racking up $185 billion im debt with all the mergers


why cant the big wigs be forced to pay the debt instead of att victims smh
No contract you can cancel at any time

If it goes above $50 I’m seriously considering canceling
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 3 weeks ago '13        #5
rifair 9 heat pts
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 messy marv stan said
they gotta hike prices due to racking up $185 billion im debt with all the mergers


why cant the big wigs be forced to pay the debt instead of att victims smh
Because regular people are too busy building walls and applauding police sanctioned k*llings to look at the real enemy
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 3 weeks ago '04        #6
Jaysin_305 95 heat pts95
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 kidmakaveli said
No contract you can cancel at any time

If it goes above $50 I’m seriously considering canceling
I think I’m paying 45 for the go big package
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 3 weeks ago '07        #7
kidmakaveli 
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 Jaysin_305 said
I think I’m paying 45 for the go big package
I went from $35

To $40 but free HBO

To now $50 and HBO got removed

I’m not gonna keep riding with all these price hikes
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 3 weeks ago '04        #8
cledee23 
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Greedy AT&T, I mean they renamed 4G to 5G just to charge more.
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 3 weeks ago '18        #9
Ryo857 
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I get it for free and if this “merger new name” sh*t isn’t gonna be free then adios if it’s free it’s for me

 3 weeks ago '11        #10
whouthinkitis 24 heat pts24
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I had Direct TV Now last year for 4 months. I got rid of it b/c the service started turning to sh*t. Shows wouldn't record properly, limited DVR space, start watching DVR shows couldn't finish them all the way through b/c of technical errors.

I said fu*k it and went back to PS Vue. Unlimited DVR recording and less hassle to deal with.

 3 weeks ago '05        #11
pippen33 
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I just canceled directv now. Those idiots wanted $50/month for streaming tv
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 3 weeks ago '12        #12
CrapShoota 24 heat pts24
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Been with them for 3 years with grandfather prices. Just got hit with a $50 price hike and I'm seriously thinking about divorcing these people.

 3 weeks ago '07        #13
JoeDoe22 50 heat pts50
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They should have called it "AT&TV"
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 3 weeks ago '04        #14
RatedQue 51 heat pts51
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 JoeDoe22 said
They should have called it "AT&TV"
AT&T Direct ?

 3 weeks ago '09        #15
iAM2 2 heat pts
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directvnow app on all my tvs is life.. get you a login off selly and your all setty
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 3 weeks ago '18        #16
BradTheGreat 1 heat pts
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I always hated the fact I couldn't use the Directv (TV) subscription services on my firestick.I hope I can in the future.

 3 weeks ago '14        #17
Beamer 2 heat pts
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fu*k this sh*t we got it and the interface is trash

 2 weeks ago '06        #18
miltownhpt 
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i like the service but sh*t.. reading the comments i had to check my bill its now $58...

granted i got three apple tv's out the deal and got grandfathered in the go big when they first launched. damn it was $35 and paid 8 for starz... this sh*t snuck up $15 in a year.

 2 weeks ago '10        #19
GBREEZE 282 heat pts282
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Just because you pour syrup on sh*t it doesn't mean that it's pancakes

 2 weeks ago '11        #20
megalomaniacal 1 heat pts
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fu*k em, I canceled two months ago, they upped my price from $35 to$50 after telling me I was grandfathered in

 1 week ago '10        #21
Alerts 225 heat pts225
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Reading this, I need to check and see how much I'm paying.



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