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Jun 24 - McDonald's started using fresh meat. Here's what happened to sales


 


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McDonalds has gotten much better over the years 123 22.74%
Nothing has changed much 194 35.86%
McDonalds is trash and I would never eat that garbage 224 41.40%
Voters: 541. This poll is closed

 3 weeks ago '05        #1
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old head 197 heat pts197
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Jun 24 - McDonald's started using fresh meat. Here's what happened to sales
 

 

New York (CNN Business) Fresh beef is helping McDonald's sell more burgers and gain market share.

Last year, the burger chain switched to fresh beef quarter-pound burgers from frozen at most of its stores in the contiguous United States. That change has led to a 30% spike in sales of quarter pounders on average over the past 12 months, the company said Monday. It also helped McDonald's (MCD) burgers gain market share in what the industry calls the "informal eating out" category for the first time in five years, the company said.

McDonald's made the change to appeal to consumers' growing interest in ingredient transparency. Buyers today want to know where their food comes from, Marion Gross, the company's chief supply chain officer for North America, told CNN Business.


"Our customers are changing at a super fast pace," she said. "As a result, we've had to change, too." The company has also made commitments to reduce the use of antibiotics in its beef and switch to cage-free eggs.

McDonald's said sales of the fresh quarter-pound burger were especially strong in May 2018, when it was first introduced, thanks in part to marketing efforts. More recently, the company included the fresh beef burger in its 2 for $5 deal for the first time. The promotion performed well, CFO Kevin Ozan noted in an analyst call discussing first-quarter earnings.

Going from frozen to fresh beef was a challenge.

"There was a huge transformation that was required" to make the shift, Gross said. Suppliers needed new packaging equipment and more refrigerators, among other things, to make sure the fresh beef was handled safely, she said. Distribution trucks needed the right temperature monitoring systems to transport the beef correctly. And in McDonald's kitchens, employees had to implement new food safety practices.

Overall, the shift was one of the "biggest, boldest moves that we've made in a long time," said Gross. It's the biggest supply chain change the company has made since it started serving all-day breakfast in 2015, she noted.

It also put a strain on the company's franchisees, who had to pay for some of the changes, like different refrigeration and storage systems.


Last year, the company encountered some friction with its franchisees. In October, the National Owners a*sociation ó a self-funded advocacy group of McDonald's franchisees ó met for the first time to discuss ways to work with McDonald's to improve their livelihoods. The company's aggressive remodeling plan, which includes modernizing stores with digital menu boards and self-order kiosks, has put pressure on franchisees, which also struggle when McDonald's adds new menu items or makes other big changes.

Gross noted that the shift was "not easy," but that franchisees ultimately came on board because fresh beef burgers are just better. "The franchisees became believers very quickly," she said.

McDonald's shared news of the improved fresh beef sales as it fields questions about whether it will introduce a plant-based protein burger to its US menu.

Several fast food chains, including Burger King, have added menu items featuring meatless meat as consumers show interest in the product. McDonald's serves a vegan burger in Europe.

visit this link CNN

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 3 weeks ago '15        #2
Madethagreat 19 heat pts19
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Fries are trash

Idc what y’all n*ggas say smd

McDonald’s fries by far the worst out of all of them

sh*t go stale in 20 min


Last edited by Madethagreat; 06-24-2019 at 04:40 PM..
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Top 10 most slapped recently  3 weeks ago '19        #3
Bucks414 26 heat pts26
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Only fast food I fu*k with is chick fil a
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 3 weeks ago '09        #4
NcAlien 2 heat pts
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 Bucks414 said
Only fast food I fu*k with is chick fil a
Damn I didnt mean to slap.
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 3 weeks ago '18        #5
mushrooms 1 heat pts
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McDonald’s is fu*king disgusting. Only time I ever eat it is when I’m on a road trip and even then only breakfast. Anyone who eats or feeds there kids this garbage is fu*ked in the head
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 3 weeks ago '05        #6
anonymous414 
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Still eat there on occasion. I'll fu*k a quarter pounder up, a 20 piece nuggets, and a large fry . Then I'll sh*t myself for a few hours, hit the gym, and im good
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 3 weeks ago '07        #7
Eddie..|M 13 heat pts13
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 Bucks414 said
Only fast food I fu*k with is chick fil a
i aint mean to slap either lol

i eat at chick fila, zaxbys, panera, jason's deli fast food

or just get a meal from grocery store
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 3 weeks ago '05        #8
Danger Zone 60 heat pts60
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*inb4typicalyallstilleatfastfoodcomment
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 3 weeks ago '05        #9
old head 197 heat pts197 OP
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 Danger Zone said
*inb4typicalyallstilleatfastfoodcomment
Too late bruh

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 3 weeks ago '14        #10
Nemohoes95 13 heat pts13
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 Bucks414 said
Only fast food I fu*k with is chick fil a
Facts now that we got like 5 in nyc no need to eat other sh*t.
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 3 weeks ago '04        #11
onlyonesmoke 2 heat pts
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Habbit Burger is what I mess with if I want a burger..
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 3 weeks ago '17        #12
Imissmalcolmx17 1 heat pts
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I don’t eat McDonald’s but if the meat is fresh now what’s the issue? I thought it was fake meat. Someone explain the problem
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 3 weeks ago '05        #13
B.S. Writer 
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 Bucks414 said
Only fast food I fu*k with is chick fil a
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 3 weeks ago '05        #14
pnoi89 18 heat pts18
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 Imissmalcolmx17 said
I donít eat McDonaldís but if the meat is fresh now whatís the issue? I thought it was fake meat. Someone explain the problem
No matter what they do, it'll never be enough. You'll have your typical BX hippies that love to scream "Cook your own food," "Who eats fast food in (insert year)," etc.
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 3 weeks ago '18        #15
jakerich 
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Nah n*gga McDonald’s for sure stepped it up,you can definitely taste how fresh the beef is. Uppity a*s n*ggas can cap all you want catch me at McDonald’s witta bish any day
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 3 weeks ago '17        #16
Poncho520 
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It's trash now and over priced. They can put 49% horse meat and call it beef. Niccas eating fresh Mr Ed. And all those non decay videos and super size me really turned me off to them. If I eat it once a year they caught me slipping.



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 3 weeks ago '18        #17
BlaqThum 
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 NcAlien said
Damn I didnt mean to slap.
And in and out
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 3 weeks ago '04        #18
smurfdoran 25 heat pts25
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 anonymous414 said
Still eat there on occasion. I'll fu*k a quarter pounder up, a 20 piece nuggets, and a large fry . Then I'll sh*t myself for a few hours, hit the gym, and im good
Thatís waaayyyy too much. Not trynna be funny but you sound like a big dude. Iíll be full off the burger alone.
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 3 weeks ago '17        #19
KingBud 1 heat pts
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I might have to try a burger...havent had one in years...anybody know if the chicken is real tho
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 3 weeks ago '14        #20
Sphynx 162 heat pts162
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 Danger Zone said
*inb4typicalyallstilleatfastfoodcomment
n*gga thatís your health. You can bullsh*t with it if you want.

Keep thinking itís a game out here
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 3 weeks ago '05        #21
pnoi89 18 heat pts18
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 Sphynx said
n*gga thatís your health. You can bullsh*t with it if you want.

Keep thinking itís a game out here
The irony is that most people that shame fast food still eat like sh*t or slowly poison themselves in other ways (alcohol, not exercising enough or at all, etc.).
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 3 weeks ago '05        #22
Daddy Black 2 heat pts
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 mushrooms said
McDonaldís is fu*king disgusting. Only time I ever eat it is when Iím on a road trip and even then only breakfast. Anyone who eats or feeds there kids this garbage is fu*ked in the head
They changed it up. Itís not nasty anymore.
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 3 weeks ago '05        #23
Micheal C. Will 35 heat pts35
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You can tell the difference with the change using fresh meat.

And it's called moderation folks, you think you eating better because you go to chick fil a instead of mcdonald's
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 3 weeks ago '15        #24
Mexicanelvis 9 heat pts
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 Poncho520 said
It's trash now and over priced. They can put 49% horse meat and call it beef. Niccas eating fresh Mr Ed. And all those non decay videos and super size me really turned me off to them. If I eat it once a year they caught me slipping.



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Iím sorry but the way heís tossing those chicks is hilarious for some reason
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 3 weeks ago '05        #25
Colin Cowherd 225 heat pts225
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McDonald’s trash

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