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There's a simple reason why your new smart TV was so affordable


 


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 4 months ago '16        #1
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00010111 124 heat pts124
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There's a simple reason why your new smart TV was so affordable
 

 
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Massive TVs with razor-thin frames, brilliant image quality, and streaming services built-in are more affordable than ever thanks to companies like Vizio and TCL.

If you want a 65-inch 4K smart TV with HDR capability, one can be purchased for below $500 a surprisingly low price for such a massive piece of technology, nonetheless one that's likely to live in your home for years before you upgrade.

But that low price comes with a caveat most people don't realize: Some manufacturers collect data about users, then sell that data to third-parties. That data can include what type of shows you watch, which ads you watch, your approximate location, and more.

A recent interview on The Verge's podcast with Vizio CTO Bill Baxter did a great job illuminating exactly how this works.

"This is a cutthroat industry. It's a 6% margin industry," Baxter said. "The greater strategy is I really don't need to make money off of the TV. I need to cover my cost."

More specifically, companies like Vizio don't need to make money from every TV they sell.

Smart TVs can be sold at or near cost to consumers which is great for consumers because Vizio is able to monetize those TVs through data collection, advertising, and selling direct-to-consumer entertainment (movies, etc.) which is less great for consumers.

Or, as Baxter put it: "It's not just about data collection. It's about post-purchase monetization of the TV."

And there are a few different ways to monetize those TVs post-purchase.

"You sell some movies, you sell some TV shows, you sell some ads, you know. It's not really that different than The Verge website," he said.

It's those additional forms of revenue that helps make the large, beautiful smart TVs from companies like Vizio and TCL so affordable.

Without that revenue stream, Baxter said, consumers would be paying more upfront cost. "We'd collect a little bit more margin at retail to offset it."

visit this link https://www.businessinsid .. 19-1?r=US&IR=T
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101 comments for "There's a simple reason why your new smart TV was so affordable"

 4 months ago '05        #2
ONESUN187 9 heat pts
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Good read OP most consumers over look this because they are getting a deal even I'm guilty because I'm always looking for a great deal but this makes perfect sense in the scheme of things.


Last edited by ONESUN187; 01-13-2019 at 04:42 PM..
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 4 months ago '04        #3
VictoryThagr8 6 heat pts
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who gives a sh*t. They get far more info from your mobile phone and pc anyway. what type of data they can really get from your tv that they havent gotten from your phone.
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 4 months ago '11        #4
tharealjumpman 5 heat pts
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I remember reading 1984 as a kid and thinking that whole concept was so far fetched...
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 4 months ago '17        #5
THExTAKEOVER 
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 tharealjumpman said
I remember reading 1984 as a kid and thinking that whole concept was so far fetched...
And it came so quicky and quietly that we now just sweep the sh*t under the rug.

We're living in a different time and don't even know it
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 4 months ago '15        #6
Pacman2423 37 heat pts37
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Them lil adds that pop up on our threads before you see everything... I heard is based off our data what we search and sh*t
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 4 months ago '05        #7
HARBINGER 461 heat pts461
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 tharealjumpman said
I remember reading 1984 as a kid and thinking that whole concept was so far fetched...
Really? Maybe as a kid but security does come with a price. Start growing babies in yolk bladders
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 4 months ago '18        #8
LILHAITIBABYYY 5 heat pts
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 tharealjumpman said
I remember reading 1984 as a kid and thinking that whole concept was so far fetched...
1984 is garbage

What u really need to read/Sparknote is Brave New World
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 4 months ago '04        #9
focused313 3 heat pts
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I'd like to find out how much data is worth. Is it work different amounts depending on who is shopping. I'd like the inside look at it, from maybe 3-5 companies.
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 4 months ago '07        #10
S.ScRaTch27 8 heat pts
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Fk it gimme that tv bruh
[pic - click to view]

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 4 months ago '05        #11
old head 182 heat pts182
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@ does this too




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 4 months ago '18        #12
Txheat 47 heat pts47
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 Plat3rboy said
Them lil adds that pop up on our threads before you see everything... I heard is based off our data what we search and sh*t
Its true. They base it all of your web browsing history and try to target the ads to increase sales of a product.

I use a ghost browser that doesnt save data. I helps for the most part.
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 4 months ago '15        #13
Hitek 
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 focused313 said
I'd like to find out how much data is worth. Is it work different amounts depending on who is shopping. I'd like the inside look at it, from maybe 3-5 companies.
It's worth what the market is willing to pay for it. Imagine you have a product you're selling, and know who your target audience is. How much would you be willing to pay to target ads to that specific market? That's how much that data is worth.
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 4 months ago '11        #14
bonez79 143 heat pts143
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Moving in a few months, good info.
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 4 months ago '09        #15
NoHope 8 heat pts
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I don't mind this concept, because as a viewer I can opti-in/out of subscriptions. Trying to get rid of cable this way.
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 4 months ago '10        #16
lboog1423 304 heat pts304
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 VictoryThagr8 said
who gives a sh*t. They get far more info from your mobile phone and pc anyway. what type of data they can really get from your tv that they havent gotten from your phone.
exactly

 4 months ago '08        #17
AnyGiven 39 heat pts39
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They only collect my data if I'm connected to the internet to use the Smart TV function so..... I might need to grab one of these TV's. My Xbox One handles all my app use
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 4 months ago '17        #18
Pretty Tone 3 heat pts
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 VictoryThagr8 said
who gives a sh*t. They get far more info from your mobile phone and pc anyway. what type of data they can really get from your tv that they havent gotten from your phone.
came to say this

 4 months ago '14        #19
NineDime 1 heat pts
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 old head said
@ does this too




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 4 months ago '14        #20
CBX 
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 old head said
@ does this too




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 4 months ago '16        #21
Teknicks 1 heat pts
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 VictoryThagr8 said
who gives a sh*t. They get far more info from your mobile phone and pc anyway. what type of data they can really get from your tv that they havent gotten from your phone.
I also like how upfront dude was. He was like yeah we do this, this is how, and you can turn it off you want. Recommend reading the original article.
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 4 months ago '17        #22
LegendaryLegend 9 heat pts
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I'm on my PC on my TV so they can't see sh*t.

Also, would be nice if people started "jailbreaking" TV's so you can install whatever OS you want and rid this bullsh*t spyware and bloatware.
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 4 months ago '17        #23
LeG.O.A.T 125 heat pts125
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That picture sad as fu*k.
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 4 months ago '08        #24
606robin 29 heat pts29
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TCL TVs probably record everything you say.

 4 months ago '04        #25
Mumbletaker 70 heat pts70
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imagine the day when the average consumer can exchange how much or how little of their info is released in exchange for deals and discounts
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