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Nike stock closes at all-time high in aftermath of Colin Kaepernick ad campaign


 


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 5 months ago '10        #1
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ULTIMATE 003 166 heat pts166
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Nike stock closes at all-time high in aftermath of Colin Kaepernick ad campaign
 

 
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It appears Nike is doing just fine in the wake of one of the most predictably divisive marketing campaigns in recent memory.

Ten days after Nike announced that Colin Kaepernick would be the face of its “Just Do It” 30th anniversary ad campaign, the sports apparel behemoth’s stock price closed at an all-time high on Thursday at $83.47, according to a report from Bloomberg.

Nike had previously faced a noticeable dip in its stock price in the immediate aftermath of its Kaepernick announcement, dropping nearly 3 percent in the next day of trading at the New York Stock Exchange. That fall has since been made up and more, with the current price slightly besting the company’s previous high of $83.00 from Wednesday and an earlier peak of $82.95 on Aug. 21, 2018.

LeBron James, who signed a lifetime contract with Nike a few years ago, happily greeted the news.

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Nike’s Colin Kaepernick ‘Just do it’ campaign

The campaign in question made its first video appearance when Kaepernick tweeted out a two-minute video featuring himself narrating stories of athletes who have beaten the odds, ending with the words “It’s only crazy until you do it,” then changing to “Just do it.”


The ad made its television debut on Sep. 5 during the NFL’s Thursday night opener and immediately faced both very loud applause and a very loud backlash.

How Nike and Kaepernick’s big move has been received

Nike likely knew what it was getting into with its decision to feature what is probably the most politically divisive athlete in the world today as one of the faces of the company, and the result hasn’t disappointed.

Boycotts were planned, people burned their Nike gear even though Nike already had their money and one mayor of a Louisiana town even tried to ban the gear from being sold at public facilties before pulling back.

And of course, President Donald Trump had plenty to say about a topic he has been obsessed with, tweeting that Nike was getting “absolutely k*lled with anger and boycotts” and asking what the company was thinking with their divisive decision.

Well, the answer seems to be that Nike was thinking the spike in sales and brand awareness would be worth the backlash, and so far it seems they are being proven right.

Public opinion of Nike heavily changed after the ad campaign according to one poll of Americans. While there was a noticeable increase in people viewing the company negatively, the CEO of the polling firm concluded that the move “seems to have worked,” thanks to an increase in appeal to young males that are more likely to buy Nike apparel.

Nike sales up 20 percent compared to last year

Per Bloomberg, Nike sales measured by Edison have revealed some very strong tracking numbers:

Edison scanned receipts from more than 200 online retailers (including Nike.com) and found that that Tuesday after Labor Day, for example, the first full day after Kaepernick’s ad went viral, Nike purchases were 22 percent higher than the same day in 2017. On Wednesday they were 42 percent higher, and Thursday they were 23 percent higher. They remained above 2017 levels through the end of the week.
Of course, as Bloomberg notes, it will likely take much longer than 10 days to full a*sess the impact of Nike’s decision to feature Kaepernick. It’s also probable that Nike’s recent stock price fluctuations are not 100 percent attributable to a single ad campaign. Even if its increase in sales isn’t sustainable, Nike likely isn’t regretting its decision so far.

(via visit this link Yahoo! Sports)


Last edited by ULTIMATE 003; 09-14-2018 at 01:17 AM..
+29   

57 comments for "Nike stock closes at all-time high in aftermath of Colin Kaepernick ad campaign"

 5 months ago '07        #2
Luongo 3 heat pts
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fu*k trump

[pic - click to view]



















[pic - click to view]

+56   

 5 months ago '05        #3
blackninja 13 heat pts13
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With the link backing everything up! 100 percent official!



BTW fu*k Trump
+8   

 5 months ago '18        #4
BrooklynDamien 2 heat pts
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On fire... I see what you did there bruh...
+8   

 5 months ago '16        #5
Too Nooice 231 heat pts231
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[video - click to view]



+9   

 5 months ago '15        #6
Fantastic 3 heat pts
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Bought some call options on nike up 15%.
+6   

 5 months ago '05        #7
ChickzNKickz 103 heat pts103
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Every time I see Lebron caping for Nike it reminds me of what Marbury said to him.


”It’s better to own than be owned”
-6   

 5 months ago '13        #8
HawgNDaGame 
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[pic - click to view]

+11   

 5 months ago '14        #9
Mutant Boy 140 heat pts140
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Nike making money off pandering to you fools
-20   

 5 months ago '18        #10
baddie 54 heat pts54
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About to cop some Jordan 1’s off of StockX

Checks over stripes


 5 months ago '11        #11
Xyrax 
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Trumpset furious.

Stay mad f*ggots.
+7   

 5 months ago '17        #12
TheLastNonEarth 102 heat pts102
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@ @
+5   

 5 months ago '04        #13
ATLDOPEBOI30 76 heat pts76
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Folks is hurt oh no black people are gonna take over
+2   

 5 months ago '13        #14
Flossay 102 heat pts102
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Burn baby burn
+5   

 5 months ago '07        #15
DoctorNBA 50 heat pts50
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 TheLastNonEarth said
@ @
Word. I couldn't question management after being a shareholder for all these years. Trust the process.
+2   

 5 months ago '07        #16
DIPSET101 31 heat pts31
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 Mutant Boy said
Nike making money off pandering to you fools
+11   

 5 months ago '09        #17
TriniSoldier 71 heat pts71
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Thought the Trump boys was supposed to shut Nike down by now
+8   

 5 months ago '14        #18
Bigboi781 27 heat pts27
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 ChickzNKickz said


Every time I see Lebron caping for Nike it reminds me of what Marbury said to him.


”It’s better to own than be owned”
Really? It’s better to own a pizza shop making 50k than to be “owned” as a basketball player making millions? And news flash, most big companies require some sort of external investment so guess what..... those people are “owned” too
+6   

 5 months ago '04        #19
torious 81 heat pts81
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 TheLastNonEarth said
@ @
I bumped that idiots thread in the news section

The one where fras got caught lying
+4   

 5 months ago '17        #20
TheLastNonEarth 102 heat pts102
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 torious said
I bumped that idiots thread in the news section

The one where fras got caught lying
Now that you mentioned it

@ @


Last edited by TheLastNonEarth; 09-14-2018 at 10:57 AM..
+4   

 5 months ago '15        #21
chasepayper 
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Nike knew what they were doing. They know who gonna buy a bunch of sh*t. I support the movement, but will nike financially support me?


Last edited by chasepayper; 09-14-2018 at 10:52 AM..
+5   

 5 months ago '07        #22
Rico23 25 heat pts25
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 torious said
I bumped that idiots thread in the news section

The one where fras got caught lying
what thread plair? I need a laugh at the Trumpettes' expense
+3   

 5 months ago '15        #23
Shmoedog 
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 chasepayper said
Nike knew what they were doing. They know who gonna buy a bunch of sh*t. I support the movement, but will bike financially support me?
This proves 1 of 2 things, either the value of black dollar or that most people in US despite their race are for Kap, who's responsible for Nike stocks doing good despite this so called "polarizing issue" like the media claim? If the 1st one is the case that the black dollar is the cause then we gotta realize our spending power and help ourselves more not just a corporation, but I'm preaching to the deaf though.
+10   

 5 months ago '09        #24
The Bully 441 heat pts441
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"but but but you guys called him Colin Sack or Pick, why are you supporting him now?"


MAGAtards LOST
+3   

 5 months ago '17        #25
DaQCKing 25 heat pts25
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 Mutant Boy said
Nike making money off pandering to you fools
If Nike stocks dropped, you would be laughing about how Nike failed.
+2   

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