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Oscars add category for 'popular' films in bid to attract more viewers
(LOS ANGELES) — The Oscars are adding a new category to honor popular films and promising a brisk three-hour ceremony and a much earlier air date in 2020.
Ratings for the 90th Academy Awards fell to an all-time low of 26.5 million viewers, down 19 percent from the previous year and the first time the glitzy awards ceremony had fewer than 30 million viewers since 2008. Hosted by Jimmy Kimmel, the ceremony also clocked it at nearly four hours, making it the longest show in over a decade.
In an effort to keep future ceremonies to three hours, the awards will be presented live and during commercial breaks. Specific categories will be determined at a later date, but the winning moments will be edited and aired in a later broadcast.
The film academy is also shifting the date for the 92nd Academy Awards to earlier in the year. The 2019 ceremony will still air on Feb. 24, while the 2020 show will move to Feb. 9.
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↪ http://time.com/5361285/o .. /?xid=tcoshare
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