New Assassin's Creed is Always Online/live service Product

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 2 months ago '08        #1
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The N 588 heat pts588
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New a.ssassin's Creed is Always Online/live service Product
 

 
Ya ready for this?
visit this link https://www.gamesindustry .. ve-service-now

It's no secret that Ubisoft is among the publishers pushing for a service-driven business.

Casually stroll past its E3 booth, or even just watch its press conference, and you can see the firm giving a lot of love to games that have been out for over a year - most notably For Honor and Rainbow Six: Siege. Even titles like Skull & Bones and Tom Clancy's The Division 2 have openly been designed to engage players for years, not weeks.

Yet GamesIndustry.biz was still a little surprised when EMEA executive director Alain Corre told us a.ssassin's Creed, the publisher's flagship franchise, is now part of that strategy. In fact, we asked him to repeat and clarify just to be sure we'd heard correctly.

"Yes, it's a service," he said. "It's a service-type product.


"The idea with Odyssey is to create new content every week so that it's a [lively] adventure for the fans. So there's always something new, something fresh and something they can discover and appreciate. We want this Odyssey to be living, to always be fresh, so it's a different way to create games this way."

alain
Alain Corre, Ubisoft

When pressed for further details on what type of content would be released on a weekly basis, Corre was unable to give any further information. However, he said that post-launch content is, "planned for a long time."

It's likely these weekly updates will be relatively simple: a new challenge here ('kill ten mercenaries without being defeated'), a new costume there ('now you can dress up as Bayek'), perhaps with the occasional larger drop of new quests. Like Origins before it, Odyssey has been designed with a huge world, so there is plenty of scope for Ubisoft to give players a reason to check in every week as it intends.

It's an interesting direction for the series, one in line not only with Ubisoft's portfolio, but the series in general. a.ssassin's Creed has been gradually evolving from the 15-hour action games it started with, through the open-world antics of Black Flag, to the vast, RPG-like experience of Origins - a title Corre told us racked up more hours played per user than any other entry in the series. It also speaks to the ongoing trend of longer-tail games across the industry. So was it inevitable that even a.ssassin's Creed would reach the stage where it needs to be updated on a weekly basis?

"The idea is to create new content every week so that it's a [lively] adventure for the fans. We want this Odyssey to be living, to always be fresh"


"When you look around, more and more it's games-as-a-service [titles] that are the most appreciated by the fans,"
Corre said. "Because when you have invested tens and tens of hours in a game, and if there are new reasons to stay because you have fresh content to come, or innovation on a regular basis, then you are happy because all of the time you have invested... It's part of your life."

The immediate alarm bell that will ring when Ubisoft better communicates that a.ssassin's Creed Odyssey is a live service concerns monetisation. After last year's backlash against loot boxes - which publishers have clearly learned from, judging by E3 2018 so far - consumers might be cautious about anything designed to be sustained over a longer period of time.

No matter how simple Odyssey's weekly updates are, that ongoing development will need to be funded
. Fortunately, Ubisoft has previously shown itself to be responsible with how it handles monetisation in a.ssassin's Creed. Origins' in-game shop sold everything from virtual currency to legendary weapons and was entirely optional, largely escaping the wrath aimed at AAA titles towards the end of 2017.

Assassin's Creed Odyssey will have a large open world, much like Origins, giving Ubisoft plenty of scope to add new content that draws players back every week
Assassin's Creed Odyssey will have a large open world, much like Origins, giving Ubisoft plenty of scope to add new content that draws players back every week

While there are no details about how Odyssey will be monetised, Corre a.ssures us that the publisher will continue to be careful.

"What is important for us is the happiness and the pleasure of our fans," he says. "We have always said we would create extra content they would be happy to pay for if it was something that was logical. When we create costumes or cosmetic items, you can choose whether to buy them or not. It depends on what you wish. It doesn't change the balance of the game at all, which we have always been very careful about.

"Some players don't have the same time as others, so we have boosters, but this is really the only thing we're doing because we want the pleasure of our fans. That's really key in the long run, because we're in the creation of franchises and worlds in the long run, and we want to respect the fans because we want them to go on supporting us."

This is not to say Odyssey will be the last a.ssassin's Creed, perennially refreshed by those weekly updates. Given the success of Origins and the hype for this year's Grecian outing, Ubisoft would be foolish not to continue building on its biggest franchise. Yet given the firm's increasing focus on servicing its titles far beyond launch, could we see a future Ubisoft no longer announcing sequels at E3, just new expansions and updates?
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6 comments for "New Assassin's Creed is Always Online/live service Product"
 2 months ago '05        #2
WCIB 118 heat pts118
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MS knew all along.
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 2 months ago '14        #3
ATMOSFEAR 70 heat pts70
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 WCIB said:
MS knew all along.
A lot of gamers who dug through their god awful presentation of it actually liked what they had to offer initially.
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 2 months ago '08        #4
The N 588 heat pts588 OP
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 WCIB said:
MS knew all along.
They were but the timing wasn't right, also MAttrick's horrible messaging didn't help.
 2 months ago '08        #5
The N 588 heat pts588 OP
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Look WICB everyone is beginning to realize it

[video - click to view]

 2 months ago '12        #6
OldBusiness 164 heat pts164
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 WCIB said:
MS knew all along.
 The N said:
Look WICB everyone is beginning to realize it
I remember pointing out to people that Sony really didnt say much different.

Sony said "we want to let the publishers decide"


Well ubisoft had DRM and uplay, ea had DRM and origin...

Fans celebrated Sonys sh*t....ywt EA was once voted worst company on the planet over Bank of America during the housing crisis lmao.

You really want them deciding on DRM, services and such?

Both of them knew what was coming..and both were wrong, sony just a little bit less.

It's that simple
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 2 months ago '10        #7
KJHARDY 84 heat pts84
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Copped.
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