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Instagram is testing Direct, a standalone messaging app that replaces the current inbox



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 9 months ago '07        #1
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sittinpretti 82 heat pts82
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Instagram is testing Direct, a standalone messaging app that replaces the current inbox
 

 
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Instagram is testing a standalone app for private messages called Direct, a first step toward possibly toward removing messaging features from the core app. Direct, which opens to the camera in the same way Snapchat does, will become available on Android and iOS today in six countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay. If you install Direct, the inbox disappears from the Instagram app and can only be accessed in the messaging app. If Instagram introduces Direct globally — it currently has no timeline for doing so — the move could give parent company Facebook a third popular messaging tool alongside Messenger and WhatsApp.

Although it is officially only a test, Instagram’s rationale for building Direct app is that private messaging can never be a best-in-class experience when it lives inside an app meant for broadcasting publicly. “We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that,” Hemal Shah, an Instagram product manager, told me. “Direct has grown within Instagram over the past four years, but we can make it even better if it stands on its own. We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app.”


If that sounds familiar, it’s because Facebook has undertake a transition like this before. In 2014, the company shut off messaging inside the flagship app, forcing users to download Messenger. “On mobile, each app can only focus on doing one thing well,” CEO Mark Zuckerberg said at the time. “Asking folks to install another app is a short term painful thing, but if we wanted to focus on serving this [use case] well, we had to build a dedicated and focused experience.”


Direct was built according to similar logic. While direct messaging was originally an afterthought in Instagram, after multiple redesigns it had accumulated 375 million monthly users by April of this year, the company says. Its rise has coincided with the growth of Instagram stories, which encourage users to fire back quick replies to friends’ messages by adding a “send message” box underneath each one.


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21 comments for "Instagram is testing Direct, a standalone messaging app that replaces the current inbox"
 9 months ago '17        #2
Rule 336 20 heat pts20
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These n*ggas still tryna get rid of snapchat

 9 months ago '14        #3
strungout 381 heat pts381
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fu*k instagram just a popularity contest

Everybody wants to get the most followers possible without following very many people back

 9 months ago '06        #4
bigkilla 24 heat pts24
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Thank god I deleted Instagram and all my social media... BX all I need.



That said... phone real estate is that important to them I guess that's why they're turning simple apps into separate pieces to take up as much space as possible?

If I had social media... ain't no fu*king way I'm downloading Facebook, Facebook Messenger, Instagram, Instagram messenger... just to talk to people... wtf is that

 9 months ago '15        #5
blaphy 363 heat pts363
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I just wish they would bring back comment removals on IG live. I just wanna see the stripper clap her a.ss not 100+ comments saying Yoooo open open, omg, wow

 9 months ago '15        #6
Kdub31 10 heat pts10
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Wait Whatsapp is owned by facebook

 9 months ago '06        #7
realgunta 790 heat pts790
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BX is all i need/use

 9 months ago '17        #8
Harlequin 
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I am about to quit these apps shiid is like a narcotic.

 9 months ago '14        #9
westsidedon 1 heat pts
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$2,875 | Props total: 3904 3904
only reason i got instagram is to look at these thicc thot hoes... and same thing for snapchat...

i got family on facebook...

 9 months ago '15        #10
SeraphKin 4 heat pts
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 Kdub31 said
Wait Whatsapp is owned by facebook
So much for end to end encryption. They prob read all that sh*t


[spoiler - click to view]

for the win.

 9 months ago '04        #11
regularjoe 60 heat pts60
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I think I'm the only person without an Instagram page.

 9 months ago '04        #12
BigJay.inc 73 heat pts73
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 regularjoe said
I think I'm the only person without an Instagram page.
u winning right now...

 9 months ago '04        #13
regularjoe 60 heat pts60
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 BigJay.inc said
u winning right now...
Lol nah... I still have a Facebook page.

No Instagram, Twitter, or Snapchat though

 9 months ago '04        #14
BigJay.inc 73 heat pts73
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 regularjoe said
Lol nah... I still have a Facebook page.

No Instagram, Twitter, or Snapchat though
I still to this day dont understnd snap for myself, I see kids posting selfies on there like a bunch of idiots...cats try to explain to me "bro it gets deleted after..." ... I remember debating with my nephew about it. I told him nothing gets deleted ever, you just lose access to it after a certain time.

I keep a twitter account for news and facebook as all the older folks and family are on there, gotta share family pics every couples months

 9 months ago '10        #15
SoFresh170 28 heat pts28
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sh*t is sick. fu*k them for expecting us to download all these apps to do the same sh*t. i have social media but barely on it. why the fu*k do you need all these apps to talk to the same people

 9 months ago '17        #16
EAST ATL 
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 regularjoe said
Lol nah... I still have a Facebook page.

No Instagram, Twitter, or Snapchat though
I don’t have anything at all

 9 months ago '04        #17
NahLij 25 heat pts25
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This is dumb.
Got rid of my IG app, i don't need any notifications from them if I wanna see something there I can go to the site. No more Twitter app or usage
Had Snapchat for like. Week and got off that nonsense.
Deleted my FB app but I still go to the site from time to time to check folks I don't see or talk to on a regular basis but still care for.
All I need in the life of sin is BX and GroupMe for my homies.

 9 months ago '15        #18
DynstyAftermath 
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 blaphy said
I just wish they would bring back comment removals on IG live. I just wanna see the stripper clap her a.ss not 100+ comments saying Yoooo open open, omg, wow

I thought I was the only one!!!

 9 months ago '04        #19
NBA Brawler 117 heat pts117
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So Facebook is now making a separate app for IG messages the same way they did for FB messages.

And just like that app, I won’t download it.

 9 months ago '16        #20
LilHaitiBaby 5 heat pts
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 blaphy said
I just wish they would bring back comment removals on IG live. I just wanna see the stripper clap her a.ss not 100+ comments saying Yoooo open open, omg, wow
Haha man i be seeing n*ggas heated in chics live like "yo how we turn off the comments we cant see the a.ss clapping" lol sh*t be having me dying.
I just watch live on my laptop when im home and dont wont to see the comments

 9 months ago '15        #21
blaphy 363 heat pts363
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 LilHaitiBaby said
Haha man i be seeing n*ggas heated in chics live like "yo how we turn off the comments we cant see the a.ss clapping" lol sh*t be having me dying.
I just watch live on my laptop when im home and dont wont to see the comments
Damn nice, I miss the days when you can turn it off. sh*t back in January MS DAMN had no thing on or panties and she kept bending over on a bed showing everything making it clap because some guy said she looked ugly. It was a beautiful day

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