Instagram is testing Direct, a standalone messaging app that replaces the current inbox

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 7 months ago '07        #1
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sittinpretti 82 heat pts82
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Instagram is testing Direct, a standalone messaging app that replaces the current inbox
 

 
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Instagram is testing a standalone app for private messages called Direct, a first step toward possibly toward removing messaging features from the core app. Direct, which opens to the camera in the same way Snapchat does, will become available on Android and iOS today in six countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay. If you install Direct, the inbox disappears from the Instagram app and can only be accessed in the messaging app. If Instagram introduces Direct globally — it currently has no timeline for doing so — the move could give parent company Facebook a third popular messaging tool alongside Messenger and WhatsApp.

Although it is officially only a test, Instagram’s rationale for building Direct app is that private messaging can never be a best-in-class experience when it lives inside an app meant for broadcasting publicly. “We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that,” Hemal Shah, an Instagram product manager, told me. “Direct has grown within Instagram over the past four years, but we can make it even better if it stands on its own. We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app.”


If that sounds familiar, it’s because Facebook has undertake a transition like this before. In 2014, the company shut off messaging inside the flagship app, forcing users to download Messenger. “On mobile, each app can only focus on doing one thing well,” CEO Mark Zuckerberg said at the time. “Asking folks to install another app is a short term painful thing, but if we wanted to focus on serving this [use case] well, we had to build a dedicated and focused experience.”


Direct was built according to similar logic. While direct messaging was originally an afterthought in Instagram, after multiple redesigns it had accumulated 375 million monthly users by April of this year, the company says. Its rise has coincided with the growth of Instagram stories, which encourage users to fire back quick replies to friends’ messages by adding a “send message” box underneath each one.


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21 comments for "Instagram is testing Direct, a standalone messaging app that replaces the current inbox"

 7 months ago '17        #2
Rule 336 7 heat pts
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$1,685 | Props total: 5787 5787
These n*ggas still tryna get rid of snapchat
Y.G. and 13 others gave props
 
 7 months ago '14        #3
strungout 373 heat pts373
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$28,778 | Props total: 64181 64181
fu*k instagram just a popularity contest

Everybody wants to get the most followers possible without following very many people back
bigkilla and 13 others gave props
 
olook up slapped this ish
 
 7 months ago '06        #4
bigkilla 24 heat pts24
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$6,370 | Props total: 11300 11300
Thank god I deleted Instagram and all my social media... BX all I need.



That said... phone real estate is that important to them I guess that's why they're turning simple apps into separate pieces to take up as much space as possible?

If I had social media... ain't no fu*king way I'm downloading Facebook, Facebook Messenger, Instagram, Instagram messenger... just to talk to people... wtf is that
realgunta and 21 others gave props
 
 7 months ago '15        #5
blaphy 363 heat pts363
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$17,181 | Props total: 33123 33123
I just wish they would bring back comment removals on IG live. I just wanna see the stripper clap her a.ss not 100+ comments saying Yoooo open open, omg, wow
Prad Bitt and 6 others gave props
 
 7 months ago '15        #6
Kdub31 10 heat pts10
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Wait Whatsapp is owned by facebook
realgunta and 5 others gave props
 
 7 months ago '17        #7
HughyBaby 16 heat pts16
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$8,990 | Props total: 38849 38849
I don't need another fu*king app. I hate jumping in and out of apps especially from the same company
killacar and 10 others gave props
 
 7 months ago '06        #8
realgunta 767 heat pts767
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BX is all i need/use
NahLij and 1 others gave props
 
 7 months ago '17        #9
Harlequin 
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I am about to quit these apps shiid is like a narcotic.
 7 months ago '14        #10
westsidedon 1 heat pts
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$2,835 | Props total: 3848 3848
only reason i got instagram is to look at these thicc thot hoes... and same thing for snapchat...

i got family on facebook...
seoulether and 3 others gave props
 
 7 months ago '15        #11
SeraphKin 4 heat pts
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 Kdub31 said:
Wait Whatsapp is owned by facebook
So much for end to end encryption. They prob read all that sh*t


[spoiler - click to view]

for the win.
 7 months ago '04        #12
regularjoe 60 heat pts60
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I think I'm the only person without an Instagram page.
fully_amazing gave props
 
 7 months ago '04        #13
BigJay.inc 73 heat pts73
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 regularjoe said:
I think I'm the only person without an Instagram page.
u winning right now...
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 7 months ago '04        #14
regularjoe 60 heat pts60
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 BigJay.inc said:
u winning right now...
Lol nah... I still have a Facebook page.

No Instagram, Twitter, or Snapchat though
 7 months ago '04        #15
BigJay.inc 73 heat pts73
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 regularjoe said:
Lol nah... I still have a Facebook page.

No Instagram, Twitter, or Snapchat though
I still to this day dont understnd snap for myself, I see kids posting selfies on there like a bunch of idiots...cats try to explain to me "bro it gets deleted after..." ... I remember debating with my nephew about it. I told him nothing gets deleted ever, you just lose access to it after a certain time.

I keep a twitter account for news and facebook as all the older folks and family are on there, gotta share family pics every couples months
regularjoe gave props
 
 7 months ago '10        #16
SoFresh170 28 heat pts28
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sh*t is sick. fu*k them for expecting us to download all these apps to do the same sh*t. i have social media but barely on it. why the fu*k do you need all these apps to talk to the same people
 7 months ago '17        #17
EAST ATL 
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 regularjoe said:
Lol nah... I still have a Facebook page.

No Instagram, Twitter, or Snapchat though
I don’t have anything at all
 7 months ago '04        #18
NahLij 24 heat pts24
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This is dumb.
Got rid of my IG app, i don't need any notifications from them if I wanna see something there I can go to the site. No more Twitter app or usage
Had Snapchat for like. Week and got off that nonsense.
Deleted my FB app but I still go to the site from time to time to check folks I don't see or talk to on a regular basis but still care for.
All I need in the life of sin is BX and GroupMe for my homies.
 7 months ago '15        #19
DynstyAftermath 
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 blaphy said:
I just wish they would bring back comment removals on IG live. I just wanna see the stripper clap her a.ss not 100+ comments saying Yoooo open open, omg, wow

I thought I was the only one!!!
blaphy gave props
 
 7 months ago '04        #20
NBA Brawler 114 heat pts114
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So Facebook is now making a separate app for IG messages the same way they did for FB messages.

And just like that app, I won’t download it.
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