Oct 11 - Home Depot Panics Over Millennials

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 8 months ago '17        #1
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BlackMa 44 heat pts44
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Oct 11 - Home Depot Panics Over Millennials
 

 
Home Depot Panics Over Millennials; Forced To Host Tutorials On Using Tape Measures, Hammering Nails

As wall street analysts celebrate the coming of age of the millennial generation, a group of young people who were supposed to lead another revolutionary wave of consumerism if only they could work long enough to escape their parents' basement, retailers like Home Depot are panicked about selling into what will soon be America's largest demographic...but not for the reasons you might think.


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While avocado resellers like Whole Foods only have to worry about creating a catchy advertising campaign to attract millennials, Home Depot is in full-on panic mode after realizing that an entire generation of Americans have absolutely no clue how to use their products. As the Wall Street Journal points out, the company has been forced to spend millions to create video tutorials and host in-store classes on how to do everything from using a tape measure to mopping a floor and hammering a nail.

Home Depot's VP of marketing admits she was originally hesitant because she thought some of their videos might be a bit too "condescending" but she quickly learned they were very necessary for our pampered millennials.

In June the company introduced a series of online workshops, including videos on how to use a tape measure and how to hide cords, that were so basic some executives worried they were condescending. “You have to start somewhere,” Mr. Decker says.

Lisa DeStefano, Home Depot vice president of marketing, initially hesitated looking over the list of proposed video lessons, chosen based on high-frequency online search queries. “Were we selling people short? Were these just too obvious?” she says she asked her team. On the tape-measure tutorial, “I said ‘come on, how many things can you say about it?’ ” Ms. DeStefano says.
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171 comments for "Oct 11 - Home Depot Panics Over Millennials"

 8 months ago '16        #2
OWPE 58 heat pts58
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$4,451 | Props total: 11165 11165
Boxden members frown on people who own their own homes. They only rent in over-prized apartments in the city. Not surprised they don't know how to use a tape measure

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 8 months ago '17        #3
lucifershammer 2 heat pts
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$2,583 | Props total: 12257 12257
Everytime i see that commercial about that young dude who couldnt change a car tire, i want to shoot the tv
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 8 months ago '11        #4
Sin 1510 heat pts1510
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yeah a few weeks ago few friends invited me out and i told them i was busy changing my brakes and they couldn't understand, they started saying things like why do you have to stay at the mechanic why can't you just drop your car and go i had to break it down for them that i was personally changing my own brakes.
but then they started asking why i didn't just pay someone to do it

the concept of fixing things is foreign to some people


Last edited by Sin; 10-11-2017 at 07:11 PM..
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 8 months ago '07        #5
Ham Rove 3521 heat pts3521
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True Value life
fu*k Home Depot
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vinceisallin slapped this ish
 
 8 months ago '11        #6
Sin 1510 heat pts1510
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 lucifershammer said:
Everytime i see that commercial about that young dude who couldnt change a car tire, i want to shoot the tv

[video - click to view]

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 8 months ago '04        #7
mr_underground|m 2011 heat pts2011
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im sure there's an uber like app that will summon handymen to do any task, so no need to anything yourself nowadays.
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 8 months ago '07        #8
Cartel-Clipz 32 heat pts32
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 mr_underground said:
im sure there's an uber like app that will summon handymen to do any task, so no need to anything yourself nowadays.

[pic - click to view]

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 8 months ago '11        #9
Sin 1510 heat pts1510
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 mr_underground said:
im sure there's an uber like app that will summon handymen to do any task, so no need to anything yourself nowadays.
Ikea just bought taskrabbit



its a app you hire people to do everything from clean your backyard to put furniture together
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 8 months ago '17        #10
lucifershammer 2 heat pts
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 Sin said:
n*gga,


[pic - click to view]

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 8 months ago '07        #11
Ham Rove 3521 heat pts3521
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 Sin said:
Ikea just bought taskrabbit



its a app you hire people to do everything from clean your backyard to put furniture together
I was gonna say task rabbit, didnt know IKEA bought them
 8 months ago '11        #12
Sin 1510 heat pts1510
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 Ham Rove said:
I was gonna say task rabbit, didnt know IKEA bought them
they just acquired them a two weeks ago so i doubt things have changed yet in how they operate
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 8 months ago '04        #13
Yd4001 9 heat pts
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 Sin said:
yeah a few weeks ago few friends invited me out and i told them i was busy changing my brakes and they couldn't understand, they started saying things like why do you have to stay at the mechanic why can't you just drop your car and go i had to break it down for them that i was personally changing my own brakes.
but then they started asking why i didn't just pay someone to do it

the concept of fixing things is foreign to some people
dope sh*t but Idk how to do my own no excuse though.
Jeavila1014 and 6 others gave props
 
 8 months ago '04        #14
jsmooth-117 12 heat pts12
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 Sin said:
yeah a few weeks ago few friends invited me out and i told them i was busy changing my brakes and they couldn't understand, they started saying things like why do you have to stay at the mechanic why can't you just drop your car and go i had to break it down for them that i was personally changing my own brakes.
but then they started asking why i didn't just pay someone to do it

the concept of fixing things is foreign to some people
This is 100% accurate because I’m 30 and can’t fix a fu*king thing. I can of course read directions but i just care not to.
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 8 months ago '10        #15
Flex Luger 310 heat pts310
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Funny how all these companies blame millennials instead of just accepting that the world is changing, technology is advancing. Time to adapt.
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SimpinAintEz and 3 others slapped this ish
 
 8 months ago '16        #16
AshMonsta 3 heat pts
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 Flex Luger said:
Funny how all these companies blame millennials instead of just accepting that the world is changing, technology is advancing. Time to adapt.
It is but stuff still needs to be fixed. We need not be so dependent as a society.
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Johnny Cinco slapped this ish
 
 8 months ago '06        #17
datVAkid 37 heat pts37
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 Flex Luger said:
Funny how all these companies blame millennials instead of just accepting that the world is changing, technology is advancing. Time to adapt.
Or maybe the esrly generation didnt teach them how to be selfsufficient. You cant blaim technology cause you csn use technology to lesrn anything
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DjBigTexun slapped this ish
 
 8 months ago '08        #18
DooM 67 heat pts67
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I make it my business to at least know a lil bit about most things, and for the thing I don't know, I research
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 8 months ago '05        #19
StateProperty88 34 heat pts34
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 OWPE said:
Boxden members frown on people who own their own homes. They only rent in over-prized apartments in the city. Not surprised they don't know how to use a tape measure

im not sure you even understand what you said
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 8 months ago '16        #20
smokeytheblunt2 5 heat pts
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 StateProperty88 said:
im not sure you even understand what you said
Thats a common theme with him.......
Sin and 11 others gave props
 
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