'Spider-Man: Homecoming' Suffers MCU's Worst Second-Weekend Drop Ever

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 6 months ago '04        #1
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JFamis 235 heat pts235
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'Spider-Man: Homecoming' Suffers MCU's Worst Second-Weekend Drop Ever
 

 
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Sonyís Spider-Man: Homecoming isnít remotely a flop. Yet the $175 million-budgeted Marvel Cinematic Universe entry earned another $45.2m in its second weekend of release and has now earned $208.27m in ten days. But the film did drop 61% in its second weekend, identical to the second-weekend drops for Spider-Man 3 and The Amazing Spider-Man 2. And that $45m weekend figure, from a $117m opening weekend, is identical to the $45m third weekend of Sam Raimiís Spider-Man (in 2002) and the second weekend of Spider-Man 2 (coming off an $88m Fri-Sun/$180m Wed-Mon debut in 2004).


So, barring some catch-up legs over the next month, weíre looking at an identical multiplier to Amazing Spider-Man 2 ($202 million/$91m) and Spider-Man 3 ($336m/$151m). That will lead to a domestic total almost identical to the $262m cume of The Amazing Spider-Man (from a $137m Tues-Sun debut) back in 2012. And adjusted for inflation, it will be noticeably fewer tickets sold than that 2012 reboot. And if the second-weekend figure holds up, the 61.3% drop will be the worst ever for a Marvel Cinematic Universe title.

Now, to be fair, the $117 million opening weekend was among the MCUís biggest outside of the May summer kick-off blow-outs, second to Guardians of the Galaxy Vol. 2 among MCU films that didnít open in early May. And weíre still looking at a film that may end up the summerís third-biggest domestic grosser, give or take Despicable Me 3. And it cost a lot less than the $235-$255m budgets of the last two Amazing Spider-Man movies, and it was well-liked enough that a sequel should at least hold down the fort comparatively.

But, for all the talk about how adding Spider-Man to the MCU and bringing along Robert Downey Jr.ís Iron Man would goose the franchise, that clearly didnít happen (for one thing, Tonyís interactions with Peter were more interest in Civil War). And frankly, I never thought it would, since at the end of the day folks who were uber-excited about the MCU were mostly the same folks who would flock to any Spider-Man movie on opening weekend. Moreover, the MCU effect arguably canceled out those who had given up on the franchise after Amazing Spider-Man 2 or had their fill of Spidey movies.

It was more about stopping the bleeding than goosing the IP. Now the good news is that itís doing well overseas ($260 million overseas for a $468m with plenty of territories, including China, still to come) and, again, folks liked the Tom Holland/Michael Keaton/Zendaya movie so the IP is in better health than it was a month ago. Oh, and Baby Driver is making a run at $100m domestic, but I digress. In the end, Spider-Man: Homecoming was the Steve Jobs of superhero reboots. Like The Incredible Hulk, Marvel made a seemingly more commercial and acclaimed package but still got a relatively similar result.

visit this link https://www.forbes.com/si .. drop-ever/amp/
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110 comments for "'Spider-Man: Homecoming' Suffers MCU's Worst Second-Weekend Drop Ever"

 6 months ago '06        #2
Michael 1987 716 heat pts716
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But but but they say this is the best spider-man tho.
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 6 months ago '06        #3
Jhnnyblz427 177 heat pts177
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still getting that sequel we good



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 6 months ago '04        #4
JFamis 235 heat pts235 OP
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 Michael 1987 said:
But but but they say this is the best spider-man tho.
I think this is more likely Spidey exhaustion than bad WOM... We'll see.
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 6 months ago '09        #5
mtva24 224 heat pts224
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Everyone went to see the apes this weekend, nothing else is really coming out this summer, so they should be good. Dunkirk and atomic blonde maybe, but won't gross like that.
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 6 months ago '17        #6
PharaohWinter 31 heat pts31
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planet of the apes dropped baby driver and despicable me 3 with dunkirk dropping next weekend.. spiderman was great but i think alot of people would rather watch some of these others than a 2nd watch.. too many good movies out
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 6 months ago '17        #7
PharaohWinter 31 heat pts31
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 mtva24 said:
Everyone went to see the apes this weekend, nothing else is really coming out this summer, so they should be good. Dunkirk and atomic blonde maybe, but won't gross like that.
the dark tower will be major
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 6 months ago '09        #8
whodatb1 308 heat pts308
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Apes split a lot of the parents and young adults who might have seen it and/pr took kids to see it this weekend....

Like dude said... Marvel essentially "stopped the bleeding".....
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 6 months ago '04        #9
JFamis 235 heat pts235 OP
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 PharaohWinter said:
planet of the apes dropped baby driver and despicable me 3 with dunkirk dropping next weekend.. spiderman was great but i think alot of people would rather watch some of these others than a 2nd watch.. too many good movies out
May through July, there are back-to-back big time releases every week every summer and you don't see other movies that were well liked taking falls like that. Not sure if it's sequel fatigue or Spider-Man fatigue, but something is up here.
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 6 months ago '17        #10
PharaohWinter 31 heat pts31
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 JFamis said:
May through July, there are back-to-back big time releases every week every summer and you don't see other movies that were well liked taking falls like that. Not sure if it's sequel fatigue or Spider-Man fatigue, but something is up here.
nah i hear you.. i just think apes is stealing alot of the thunder.. but you might be on to something with sequal fatigue.. sh*t is definitely becoming too much but i still keep going

 6 months ago '10        #11
KillaJ008 4 heat pts
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Who gives a sh*t. These people do anything to get headlines. Its still making mad money and were still getting sequels
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 6 months ago '14        #12
Soaring Seagull 1 heat pts
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Origin stories can be tough for superhero movies. Especially ones that have been rebooted over and over. They got Spidey into the mcu, put together a young and developing Peter storyline, and they managed to save the big bads for later. They'll have the flexibility to be more adventerous in the next.
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 6 months ago '14        #13
Soaring Seagull 1 heat pts
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 JFamis said:
May through July, there are back-to-back big time releases every week every summer and you don't see other movies that were well liked taking falls like that. Not sure if it's sequel fatigue or Spider-Man fatigue, but something is up here.
Origin fatigue I think. This will be our third time watching a young Peter grow into his powers. Sequels will probably involve more stakes for Spidey which will bring more fan investment
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 6 months ago '04        #14
Dash 31 heat pts31
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Let's b real. Its a good, not great MCU film. I'm not surprised
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 6 months ago '09        #15
bigscore 1634 heat pts1634
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"Things aren't looking too bad for the wall-crawler, though, as its current domestic gross is $208.3 million. What that means is that after just two weekends, Spider-Man: Homecoming has already made more than what The Amazing Spider-Man 2 did in its entire theatrical run. That's a big improvement!"
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 6 months ago '04        #16
JFamis 235 heat pts235 OP
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 KillaJ008 said:
Who gives a sh*t. These people do anything to get headlines. Its still making mad money and were still getting sequels
Because a 60%+ drop is usually indicative of WOM not being good, so it's weird to see a Spider-Man movie almost everybody loved suffer such a big drop, especially with box office sales being down this year.
 6 months ago '05        #17
jaedot 24 heat pts24
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Im going right now hopefully my $13.50 moves the needle
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 6 months ago '05        #18
Y.G. 27 heat pts27
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The movie wasn't that good. Was a cool watch but I think most people that wanted to see, saw it the first week. It won't have legs like the other summer Marvel movies.
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 6 months ago '08        #19
mr.mdz 
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 PharaohWinter said:
the dark tower will be major
sh*t's gonna be a major flop.
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 6 months ago '15        #20
Majestoso 30 heat pts30
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 Michael 1987 said:
But but but they say this is the best spider-man tho.
but but but its better than wonder woman

but but but marvel can't lose

but but but but but but but but but but but but but but but but but but but
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