As ratings plummet NFL &Cbs discuss ways to shorten games

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 1 week ago '07        #1
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illmatic826 569 heat pts569
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As ratings plummet NFL &Cbs discuss ways to shorten games
 

 
After this season's ratings drop, the NFL is looking to fix the problem.
It recently met with CBS -- one of the networks that airs games -- to figure out a way to make them shorter.
During an earnings call on Wednesday, CBS CEO Les Moonves said the two sides had met to see if advertising could be done differently.


U.S. +


NFL and CBS discuss how to make games shorter

By Ahiza Garcia February 16, 2017 12:12PM EST
After this season's ratings drop, the NFL is looking to fix the problem.
It recently met with CBS -- one of the networks that airs games -- to figure out a way to make them shorter.
During an earnings call on Wednesday, CBS CEO Les Moonves said the two sides had met to see if advertising could be done differently.

"We're all looking at how the product can be more efficient, possibly speeding up the games," Moonves said. "So we're looking at some reformat ideas. Obviously, we're not planning on cutting advertising."
The NFL and its partner TV networks generate a great deal of revenue from ad sales during the regular season and the Super Bowl. This season, Super Bowl LI ads cost about $5 million.
On the call, Moonves said he still thinks the NFL is "the premier property in all of media."

Related: NFL's Roger Goodell: Would shorter games boost lousy ratings?
Changing the length or format of ads is one of the things NFL Commissioner Roger Goodell proposed in early November -- when viewership was down 12% from the previous year -- as a way to boost ratings. He also said maybe instant replays could be faster.

Competition with the presidential campaign between Donald Trump and Hillary Clinton was part of the reason ratings were down this season, but poor match ups and the number of weekly games also had an effect.
Ratings rebounded a bit in the postseason as competition got better, and Super Bowl LI ended up being the fifth most-watched TV broadcast in history. That was largely due to the Patriots' miraculous winning comeback.
Kyu and 2 others gave props
 

90 comments for "As ratings plummet NFL &Cbs discuss ways to shorten games"

 1 week ago '05        #2
Based_One 72 heat pts72
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$9,102 | Props total: 4003 4003
They know how to shorten games but won't because they dont wanna lose that bread
KeepinItTrill and 19 others gave props
 
 1 week ago '07        #3
KeepinItTrill 22 heat pts22
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$43,644 | Props total: 6477 6477
stop having commercials every 2 plays
DaDon23 and 88 others gave props
 
 1 week ago '14        #4
Kyu 313 heat pts313
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$46,978 | Props total: 57802 57802
Who gives a fu*k about shorter games.

How about every team run a no huddle

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Ray Rice and 5 others slapped this ish
 
 1 week ago '05        #5
DaDon23 50 heat pts50
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 KeepinItTrill said:
stop having commercials every 2 plays
Exactly, there's no reason why we should have commercial break right after a score. Then come back from that to watch the ball kicked out of the endzone in route to another commercial.
Marlay1Life and 65 others gave props
 
 1 week ago '04        #6
chctynig2804 2 heat pts
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The commercials happen that way bc they miss their time marks for commercial breaks within the game so they have to make it up somewhere since they cant do it in the middle of a drive when there is no stoppage of play.

Now if we are talking about shortening commercial breaks then im all for it
drose1985 and 13 others gave props
 
King45 slapped this ish
 
 1 week ago '06        #7
Clyde 1125 heat pts1125
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$31,175 | Props total: 12653 12653
Commercials acter every change of possession

If they try to shorten the play clock or some sh*t
KeepinItTrill and 10 others gave props
 
 1 week ago '14        #8
Daptism 14 heat pts14
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Average amount of action is 11 minutes of the 60 minutes. Cut the amount of commercials in half and let more plays happen.
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 1 week ago '11        #9
dgamer101 3 heat pts
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Shorten the season by like 2-3 games. Get rid of maybe 3-4 teams. Restructure divisions so they are more geography based and teams don't have to travel far for division games.

Players will be fresher. Less injuries. More stars on more teams. Idk
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Aries and 46 others slapped this ish
 
 1 week ago '12        #10
Fresh.E 64 heat pts64
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we can stream online now, legally and

That's why ratings drop. Start incorporating streams like album sales and your numbers don't lower as much
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 1 week ago '14        #11
Mr Harrow 33 heat pts33
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 KeepinItTrill said:
stop having commercials every 2 plays
And let the dudes have fun out there. Celebrations and all that sh*t.
ClustyMolecules and 16 others gave props
 
 1 week ago '12        #12
Thworldisyours 19 heat pts19
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 Fresh.E said:
we can stream online now, legally and

That's why ratings drop.

And Redzone.

I honestly watch Redzone so I dont have to see the commercials every two minutes OR the hour long referee replay reviews.

fu*k outta here with that sh*t
Scarface96 and 13 others gave props
 
 1 week ago '07        #13
HeckDaMonsta 2 heat pts
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Let the players have fun again. simplify the rule book they're way too many rules, players get flagged every other play now. U can't hit qbs high and now u can't hit em low wtf?
007imayeseekay and 3 others gave props
 
 1 week ago '04        #14
NaMeLeSs- 80 heat pts80
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Let them wear nascar style jerseys if it means the games last 120 mins at most.
Glove and 2 others gave props
 
 1 week ago '14        #15
Hightimes219 
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I tried bringing this up in another thread...


I don't know how accurate this is but I read something about the ratings issue is not as bad as people think. It has a lot to do with people watching the games through other venues other than TV.

Something about streaming the games or watching via social media makes up for a good amount of the ratings or viewers that the NFL can't quite use or haven't figured out a way to use those numbers along with the traditional "Nielson Ratings"

Once they figure out a way to incorporate those #s everything will be back to normal or even have a higher rating than they might have anticipated
Bkjj11 and 2 others gave props
 
 1 week ago '05        #16
Ghettoquiz 15 heat pts15
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do it like soccer. just have the adds pop up in the corner as the game is being played
BreadMoneyDee and 7 others gave props
 
 1 week ago '07        #17
Bkjj11 3036 heat pts3036
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$81,789 | Props total: 42320 42320
lol commercials is the time to go p!ss or something. doubt thats the true issue.

teams need to put better products out there.
Hakim Cobain and 2 others gave props
 
rikedizzle slapped this ish
 
 1 week ago '16        #18
Menosay 6 heat pts
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 Clyde said:
Commercials acter every change of possession

If they try to shorten the play clock or some sh*t
Acter every possession right
Nut-In-Honeys gave props
 
Blockafella and 3 others slapped this ish
 
 1 week ago '09        #19
messy marv stan 3987 heat pts3987
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 KeepinItTrill said:
stop having commercials every 2 plays

yup. they should just show all the ads during the pregame shows. ads after every other play just slows down the game. and its the same ads in every commercial break
KeepinItTrill and 1 others gave props
 
 1 week ago '07        #20
ThaRealTmac 10 heat pts10
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Why not just double up by running ads that feature other ads in them?
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