After Verizon acquisition, Yahoo will change its name to ‘Altaba’

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 2 months ago '13        #1
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misterethoughts 111 heat pts111
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After Verizon acquisition, Yahoo will change its name to ‘Altaba’
 

 
To say Yahoo has had a rough go of it recently would be an understatement. While in the midst of an acquisition by Verizon, the company has faced a pair of massive data breaches, exposing the information of over 1 billion customers.

A new regulatory document filed today shows that Verizon’s acquisition of the company is moving closer to completion, while it also reveals that following the acquisition, Yahoo will change its name to Altaba and Marissa Mayer will step down.

Verizon agreed to purchase Yahoo’s a.ssets and real estate for $4.8 billion last July. Following that acquisition, Yahoo’s investments in Alibaba Group and Yahoo Japan will remain, as will convertible notes and non-core patents. It’s those remaining parts that will operate as Altaba.

Additionally, Altaba will operate as an investment company and the board will be reduced to five members: Tor Braham, Eric Brandt, Catherine Friedman, Thomas McInerney and Jeffrey Smith. Brandt will facilitate the transition and was named chairman today.

CEO Marissa Mayer will step down from the company and joins five other directors in doing so. Others leaving include Maynard Webb, Yahoo co-founder David Filo, Eddy Hartenstein, Richard Hill, and Jane Shaw. Mayer of course was named CEO in 2012, coming over from Google.

All of these changes will take place after Yahoo’s sale to Verizon is completed. It’s unclear when exactly that will be at this point though. Yahoo noted in the filing that the departures are “not due to any disagreement with the company on any matter relating to the company’s operations, policies, or practices.”

Some have suggested that Verizon would back out of its acquisition of Yahoo after two high-profile data breaches. Last September, a hack exposed the personal data for 500 million Yahoo users. Three months later, the company again suffered a breach that exposed the data of 1 billion customers.

Dropping the Yahoo name is an interesting move but one that likely won’t have a major effect on the industry. The company presumably hopes that it will salvage some of its reputation by moving away from the tainted Yahoo brand, though some have suggested that the name is all the company has going for it at this point.

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47 comments for "After Verizon acquisition, Yahoo will change its name to ‘Altaba’"

 2 months ago '04        #2
Raziel 4 heat pts
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$4,685 | Props total: 541 541
9.18 and 4 others gave props
 
 2 months ago '12        #3
FrescoB 39 heat pts39
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$7,632 | Props total: 14707 14707
misterethoughts and 3 others gave props
 
 2 months ago '06        #4
new2hiphop 2 heat pts
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$4,427 | Props total: 8605 8605
Yeah the name Yahoo alone is basically a L.
If a nicca say I saw this on Yahoo ima a.ssume he washed up or got mental issues. Name change is in order
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johny and 2 others slapped this ish
 
 2 months ago '16        #5
Illuminati Bob 161 heat pts161
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$7,128 | Props total: 28715 28715
Wow! I remember when Yahoo was on top of the world.
Times change.
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 2 months ago '08        #6
Nut-In-Honeys 10 heat pts10
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$5,557 | Props total: 2793 2793
Netscape and ask jeeves>>
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Yaggy slapped this ish
 
 2 months ago '13        #7
J Thrilla 
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$3,408 | Props total: 5420 5420
@ any n*gga who still has a yahoo email account or uses yahoo messenger.
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iswerve and 25 others slapped this ish
 
 2 months ago '07        #8
iswerve 61 heat pts61
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$3,217 | Props total: 2845 2845
so what happens to my yahoo email account
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 2 months ago '15        #9
doubleMlife 23 heat pts23
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$466 | Props total: 865 865
I thought ATT already owned yahoo.. or maybe it was just their (SBC Global) division. Verizon already owns AOL


Last edited by doubleMlife; 01-10-2017 at 06:30 AM..
 2 months ago '04        #10
44gunnzupnukka 5 heat pts
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 J Thrilla said:
@ any n*gga who still has a yahoo email account or uses yahoo messenger.
I got one. Use it pretty much for spam mail. Stores. Sign ups and sh*t. Etc.
EL GATO NEGRO and 7 others gave props
 
 2 months ago '10        #11
AmazinJay 2 heat pts
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 iswerve said:
so what happens to my yahoo email account
I suspect you will be grand fathered under the new moniker yet your domain will still be yahoo.com. They won't p!ss off billions of customers like that. I a.ssUME.
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 2 months ago '06        #12
jreaper 
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Feel like their affiliated with Alt-rights movement
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bruwilliams slapped this ish
 
 2 months ago '16        #13
robot 
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$129 | Props total: 410 410
My yahoo account junk box is something else.. i stopped checking that sh*t 10 years ago.

Only reason I visit yahoo now is for fantasy sports.
johny and 7 others gave props
 
 2 months ago '16        #14
Hamadori Jin 3 heat pts
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Get this Chinese sh*t outta my face.
 2 months ago '13        #15
misterethoughts 111 heat pts111 OP
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 AmazinJay said:
I suspect you will be grand fathered under the new moniker yet your domain will still be yahoo.com. They won't p!ss off billions of customers like that. I a.ssUME.
We can only a.ssume, lol.
 2 months ago '15        #16
Heyarnold69 19 heat pts19
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 johny said:
whats gonna happen to yahoo fantasy sports?
faltabas
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 2 months ago '16        #17
PhillyLV 3 heat pts
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$748 | Props total: 1976 1976
Altaba sound like baby talk
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 2 months ago '04        #18
x Tha Arkitek x 49 heat pts49
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Read the article people, basically Verizon is not buying ALL of Yahoo. And the portion that they're not buying --- a 15 percent stake in Alibaba and a 35.5 percent stake in Yahoo Japan --- will be renamed to Altaba Inc, and go on as an investing company.

The Yahoo we all know, search, email etc will be owned by Verizon and will continue to be known as "Yahoo".

Verizon agreed to purchase Yahoo’s a.ssets and real estate for $4.8 billion last July. Following that acquisition, Yahoo’s investments in Alibaba Group and Yahoo Japan will remain, as will convertible notes and non-core patents. It’s those remaining parts that will operate as Altaba.
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 2 months ago '12        #19
Even Kill 7 heat pts
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$1,037 | Props total: 2734 2734
So... What does Yahoo have that Verizon wants? Email subscribers? How will this translate into new sales/clientele?
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 2 months ago '13        #20
EL GATO NEGRO 
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i still got my email account i made in the 9th grade that was back in 02
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