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Google spends $3.2 million on ads for the Pixel and Pixel XL in just two days


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 2 years ago '09        #1
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Tiko377 1952 heat pts1952
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Google spends $3.2 million on ads for the Pixel and Pixel XL in just two days
 

 
Google's bringing out the big guns with the Pixel and Pixel XL, reportedly spending some $3.2 million on television ads in just the first two days since the Nexus successors were announced. Official confirmation of these numbers has yet to come from the Mountain View-based tech giant, but media agencies are already foreseeing an aggressive ad campaign from the Big G in the months to come, likely in the vicinity of hundreds of millions of dollars.

The Pixel and Pixel XL are Google's first in-house developed smartphones and pit the search giant in a direct competition against Apple and Samsung as a hardware company. Considering this is the company's first major foray in consumer electronics, and given its vast pool of resources, a broad and aggressive ad campaign for its first truly “Google inside and out” smartphones, is to be expected.


Declining to talk about concrete numbers, Google's VP of Product Management, Mario Queiroz, told Reuters it may be a “very significant marketing campaign”, hinting at the possibility of Google buying ads during Thanksgiving football games. Ad spaces at such major sports events during a national holiday can go as high as a million dollars, claim marketing experts.

Verizon, which is the exclusive carrier for the Pixel and Pixel XL in the US, is also reportedly making significant investments in its own TV and digital ads for Google's two phones.

Given the recent Note 7 fiasco, Google may be in a favorable position to send the Pixels off to a flying start with one competitor less breathing down in its neck. The Pixel and Pixel XL are expected to launch on October 20th, Thursday, running Android 7.1 Nougat out of the box and packing a host of exclusive features, such as Google's new virtual a.ssistant and revamped camera app.

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21 comments for "Google spends $3.2 million on ads for the Pixel and Pixel XL in just two days"

 2 years ago '04        #2
fat_boyy21 329 heat pts329
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Looks like Google's gonna go after it then

 2 years ago '07        #3
21 1526 heat pts1526
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yeah I saw commercials for it during the games on sunday. I was like damn, google not fu*king around.

 2 years ago '04        #4
D.A.R.S. 5 heat pts
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They spent all that money on advertisement......where? I haven't seen that much money's worth of marketing for it lol

 2 years ago '13        #5
Phenom354 
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I've seen a bunch of commercials

 2 years ago '07        #6
21 1526 heat pts1526
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 D.A.R.S. said
They spent all that money on advertisement......where? I haven't seen that much money's worth of marketing for it lol
if you watch the NFL this commercial was played all day last sunday



[video - click to view]




[video - click to view]


 2 years ago '05        #7
Y.G. 27 heat pts27
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All the advertising in the world won't save you when your phone can't be bought on all 4 major carriers.

 2 years ago '04        #8
fat_boyy21 329 heat pts329
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to start selling the Pixel phones next month.. wouldn't be the first time Google did an exclusivity period with a carrier



In the meantime the Pixel works on all carriers and can be bought with financing directly from Google

 2 years ago '05        #9
Y.G. 27 heat pts27
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  Old_Man_Alias21 said
to start selling the Pixel phones next month.. wouldn't be the first time Google did an exclusivity period with a carrier



In the meantime the Pixel works on all carriers and can be bought with financing directly from Google
Majority of people buy their phones from carriers. Most people aren't getting online and applying for financing through Synchrony to get this sh*t. Unless you're an iPhone, your sales will be sh*t unless you're on all major carriers.

 2 years ago '04        #10
fat_boyy21 329 heat pts329
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 Y.G. said
Majority of people buy their phones from carriers. Most people aren't getting online and applying for financing through Synchrony to get this sh*t. Unless you're an iPhone, your sales will be sh*t unless you're on all major carriers.
You must think verizon is a cupcake network and a supposed 2 week exclusivity period is a long time

 2 years ago '05        #11
Y.G. 27 heat pts27
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 Old_Man_Alias21 said
You must think verizon is a cupcake network and a supposed 2 week exclusivity period is a long time
Verizon is only one network, doesn't matter if it's cupcake or not. Google is missing out on millions of customers by being exclusive to one (or two) carriers. Dumb move for any company not named Apple.

 2 years ago '04        #12
fat_boyy21 329 heat pts329
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Dont worry they'll still cut into that discontinued phone's sales

 2 years ago '05        #13
Y.G. 27 heat pts27
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 Old_Man_Alias21 said
Dont worry they'll still cut into that discontinued phone's sales
Barely. Do you see how many people are saying they won't switch to a Pixel? That's not even mentioning the fact that most can't an easy swap to it. Looks like most folks are moving over to an iPhone or the edge. Google focked up by being on one carrier.

 2 years ago '04        #14
fat_boyy21 329 heat pts329
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 Y.G. said
Barely. Do you see how many people are saying they won't switch to a Pixel? That's not even mentioning the fact that most can't an easy swap to it. Looks like most folks are moving over to an iPhone or the edge. Google focked up by being on one carrier.
Yeah I'm sure Google's pockets are gonna be hurtin from this :jtlol:




And I cant wait for those real world comparison reviews to drop .. there's gonna be a lot of salty stans on here

 2 years ago '05        #15
Y.G. 27 heat pts27
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 Old_Man_Alias21 said
Yeah I'm sure Google's pockets are gonna be hurtin from this :jtlol:




And I cant wait for those real world comparison reviews to drop .. there's gonna be a lot of salty stans on here
How said anything about Google's pockets hurting? Your dementia must be flaring up.

Yeah, I'm sure those blind test comparisons are going to have Stans salty... just like they were salty last year when the 6P continually lost its blind comparison tests.

 2 years ago '04        #16
bluedawgalex 3 heat pts
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Gonna wait and see how the phone pans out. If it's good I'll prob cop around xmas time or maybe they'll have a blk friday deal

 2 years ago '04        #17
fat_boyy21 329 heat pts329
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 Y.G. said
How said anything about Google's pockets hurting? Your dementia must be flaring up.

Yeah, I'm sure those blind test comparisons are going to have Stans salty... just like they were salty last year when the 6P continually lost its blind comparison tests.
'how said anything' huh and then you got the nerve to talk about dementia

 2 years ago '05        #18
Y.G. 27 heat pts27
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 Old_Man_Alias21 said
'how said anything' huh and then you got the nerve to talk about dementia
My typo can be explained easily. You making up points to argue over can't.

 2 years ago '04        #19
Explicit 245 heat pts245
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Smart move. This is going to a be a process for this "Pixel" line to gain traction, but just means good things for us consumers in the long run with more options. I'm all for good competition

 2 years ago '08        #20
Andre3stacks 20 heat pts20
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I have abandoned google for not continuing the cheaper nexus model phones. Not buying no phone for that much not named an iphone.

 2 years ago '04        #21
D.A.R.S. 5 heat pts
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 st21 said
if you watch the NFL this commercial was played all day last sunday





No joke, I didn't see this one time however this week I had the Game Mix on so that might be why.

 2 years ago '11        #22
Donthate707 5 heat pts
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This about to be the nicest phone of the year. To bad i can't order the one i want!

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