Jay-Z's Magna Carter Holy Grail release a #Samsungfail

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 4 years ago '05        #1
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halfadash 82 heat pts82
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Jay-Z's Magna Carter Holy Grail release a #Samsungfail
 

 
On a Samsung phone the Star tested, it took an hour and a half after the scheduled release for the Magna Carta app to start working and show anything but a frozen picture.

Jay-Z’s Samsung experiment didn’t quite go as planned.

It succeeded in making people talk about Magna Carta Holy Grail, the rapper’s much-anticipated follow-up to 2009’s The Blueprint 3. By midnight, when the album was scheduled to be digitally released for free to Samsung customers who downloaded the Magna Carta app, Jay-Z was the top trending topic worldwide.

But the experiment seemed to fail at doing what it promised: to give more than a million Samsung smartphone users the chance to hear the album for free before anyone else. Samsung paid $5 million for the 1 million digital copies and forced the Recording Industry a.ssociation of America to change the way it measures music sales.

Shortly after the digital release at 12 a.m. Thursday, many people on Twitter reported that they couldn’t use the app because it was frozen. The ticking clock on the app’s main screen counted down to zero, but many could only see a frozen picture of minimalist album art.

On a Samsung phone the Star tested, it took an hour and a half after the scheduled release for the Magna Carta app to start working and show anything but a frozen picture.

It took until nearly 2 a.m. for the app to start working. When it did work, it gave users the option of live streaming or downloading the music.

The entire Samsung-Jay-Z experiment was based on using social media to create a conversation about the music. Before the launch, users could only unlock previews of lyrics by sending tweets or sharing on Facebook.

But Samsung didn’t offer an immediate explanation to the angry fans on Twitter, some who used a #SamsungFail hashtag to air their grievances.

While Samsung users frantically re-opened the app over and over again, iPhone users watching for a leak on Twitter may have already downloaded the album illegally or tuned into American radio stations like Hot 97 in New York that were live streaming the album.

Not only did the app not work as promised, it also drew criticism for asking users to agree to let it access data like precise GPS coordinates.

People were still talking about Magna Carta on Twitter, so Jay-Z didn’t lose entirely as he drummed up the hype he clearly wanted.

But Samsung did lose, as many on Twitter deemed the frozen app a failure.


visit this link Jay-Z's Magna Carter Holy Grail release a #Samsungfail | Toronto Star

47 comments for "Jay-Z's Magna Carter Holy Grail release a #Samsungfail"

 4 years ago '10        #2
Frasier 240 heat pts240
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$17,135 | Props total: 4400 4400
Major fail. I still can't hear or download anything.

 4 years ago '10        #3
Mindfulness 510 heat pts510
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funk flex got samsung's back!
 4 years ago '06        #4
Yung Dilla 1430 heat pts1430
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$51,144 | Props total: 10581 10581
I still got the frozen white screen I'm about to uninstall this bullsh*t.
 4 years ago '04        #5
dj X 33 heat pts33
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 4 years ago '09        #6
messy marv stan 3928 heat pts3928
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the joe camel camp thought iw was invincible
 07-04-2013, 12:36 PM         #7
FreshBoideuce 
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New Rules
 4 years ago '10        #8
SickaMorStyle 402 heat pts402
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Last edited by SickaMorStyle; 07-04-2013 at 07:59 PM..
 4 years ago '11        #9
5 Sigma 23 heat pts23
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 messy marv stan said:
the joe camel camp thought iw was invincible
im not even a camel fan b...
but what I took from the article was that samsung didnt live up to expectations on this new venture. great idea just tighty up the bugs. in the other hand jay signed the partnership deal, his sh*t was still trending so how was that a loss for him?..sh*t the way I see it he bout to start a new way to sell sh*t 5mill what samsung payed they lost in a way..
 4 years ago '09        #10
Acid Rap 78 heat pts78
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The worst part is the quality. sh*t could have been better than 160 k\bs.
 4 years ago '06        #11
BCB 15 heat pts15
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no a hr or so, is a hour. not shortly. "i be there shortly after midnight" and i show up at one, one thirty? u gon fuss!
 4 years ago '06        #12
DJAYTNB 1 heat pts
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mine worked just fine last night
 4 years ago '11        #13
Jesszman 2208 heat pts2208
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 whodatb1 said:
they actually said a weekor soagothat the album will become available sometime shortly after midnight ..... an hour or so is shortly.......
So then what's the point of having a countdown to midnight?
 4 years ago '05        #14
pizarro 
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Album wack anyway
 4 years ago '10        #15
Figueroa 34 heat pts34
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sh*t only gave me 6 songs off the album. thank god for bx tho
 4 years ago '04        #16
mikielee213 51 heat pts51
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Was drunk as sh*t and forgot about it popped it up at 2am and downloaded in 5 minutes....no problems
 4 years ago '06        #17
DomncnStylez 
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 Crookz said:
I know several people that can play it for y'all from their iPhones
thread saved
 4 years ago '04        #18
Mike T 87 heat pts87
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I got the whole albumproblem that is was edited Overall great venture MCHG is still gonna do numbers on the 7th off of buzz alone.
 07-05-2013, 03:30 AM         #19
youdug 
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where they all at?

 4 years ago '04        #20
Hardkore 10 heat pts10
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jay's response to the people who either legally purchased the album or got it through the samsung app...


[pic - click to view]

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