New Orleans Pelicans next season (New Logo) (pics)

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 5 years ago '10        #1
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dcharles8 7 heat pts
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New Orleans Pelicans next season (New Logo) (pics)
 

 

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In keeping with a promise to re-brand the NBA team he purchased from the league last April, New Orleans Hornets owner Tom Benson officially announced Thursday afternoon that the Hornets’ name will switch to the New Orleans Pelicans.



The NBA's Board of Governors already has approved the name change. And the Pelicans’ team colors will be blue, red and gold

“This isn’t something that was just done overnight,” Benson said. “This is a long process. We are not just changing the name to change the name. The Hornets name came from Charlotte. That fits in with Charlotte. It doesn’t fit into New Orleans, La., or our area here. The Hornets don’t mean anything here. We needed something that symbolizes New Orleans and Louisiana and the Gulf Coast. And nothing does that better than this name.”

Hornet officials said the name change was made after scouring more than 100 possible names in a search for the perfect fit.

They settled on the Pelicans because it’s the state bird and because the team officials said Pelicans represent some of their biggest community efforts. They also said the brown pelican, which was once on the endangered species list but has battled its way off, symbolizes the Gulf Coast region, which has fought its way back after Hurricane Katrina endangered this region.

Ben Hales, the Hornets' vice president of marketing, said the team’s cornerstone community platforms will focus on two initiatives that are critical to the Gulf South region: children’s health and sustainability of the coastal wetlands.

Hornets officials also said the pelican is one of the most visible symbols in the state, as it’s on license plates, the state flag and the state seal. The Pelicans also were a minor league baseball team in New Orleans from 1887 to 1959 and again in 1977.

“Pelicans are resilient, loyal and aggressive birds that are a regional symbol of nature,” Hornets owner/vice chairman Rita Benson Leblanc said. “When you look around our community the two symbols which are most prevalent are the fleur de lis and the pelican.

“Entwining the bird as an image of the best traits of our community along with a decade of coastal restoration community awareness programming made all the sense in the world. This is a decision for the future with long-reaching applications and effects. Our emphasis is always to unify and connect fans. The Gulf Coast region is strong and thriving. We will tell this message to the world through our basketball team. Thus, it was important to amplify a local symbol that would make us stand out among other global brands.”

Hornets President Dennis Lauscha agreed.

“The primary focus, the primary goal was obviously trying to find that iconic symbol or logo that could really relate to the fans and community and the region,” he said. “You have to remember this is not just about downtown New Orleans, it’s about this entire region that we serve. The pelican certainly does do that. We intend to use this, the logo and image, as a platform for what we are doing in the community as well.

“We really wanted to find that iconic name that really is special to New Orleans, that has a special New Orleans feel that our fans can resonate with and say hey ‘that is new Orleans that is our culture that is who we are. We wanted to find that iconic symbol just like the fleur de lis is for the Saints.”

While the name of the team will remain the Hornets for the remainder of this season, the new logo and name will begin popping up almost immediately. Some New Orleans Pelicans merchandise was expected to be available at the team’s store in the New Orleans Arena Thursday.

Officials said any marketing or advertisement for the 2013-2014 season will carry the new logo and name.

But to do that and to expedite the process, the Hornets had to get special permission from the NBA. Under league rules, the NBA requires a two-year period for a name change, but it cut waiting period in half. And for the first time in history, the league allowed one of its teams to begin making the transition in season.

After originally receiving a lukewarm response from the league on the name change, Hales said the name began to grow on league executives once they heard the history of pelicans and how the bird ties into the community.

“This is the most iconic thing that they have helped produce and been a part of the process that they can recall,” Hales said. “They were so excited about the end product.”

Hales said he expects any Hornets fans who were hoping for another name to soon buy into the Pelicans.

When word leaked last month that Benson was considering changing the team’s name to the Pelicans and the league trademarked the name New Orleans Pelicans, among several others, the response was tepid.

Some fans and NBA analysts questioned Benson’s choice, with some pleading for a fiercer name than Pelicans.

But Hales said there also has been plenty of support from the fan base.

“We’ve paid a lot of attention to that,” Hales said. “You can’t help but read what people are saying. Some people loved it. Some people were OK with it. But there wasn’t one name out there where people said that’s the name. When we looked we started thinking about what represents all of those things (New Orleans culture and community responsibility) best that was really the name that made the most sense. When it’s a name in a vacuum it’s hard to really see what that brand is going to be.

“The Hornets’ name is a fine name, but it’s a transferable name. You can have a Hornet from Anchorage to Miami. If you look at sports, some of the names that resonate the most are the ones that are not the most fearsome but are truly representative of that culture. If you think about the Saints or the Green Bay Packers, the Cleveland Browns or even the (New York) Yankees that isn’t something that is necessarily fearsome. There’s that bond to it. If you look at the history of this team, it’s a team that has moved around or has threatened to move around. This is clearly iconic to this region.”

Count Audubon Institute President Ron Forman, who doubles as the chairman of Louisiana Sports and Exhibition District, as one of those in favor of the new name.

Forman said the NBA franchise couldn’t have picked a better name for a basketball club in this region.

“We are really excited about the name change,” Forman said. “But it’s much more than a name change. They are joining with the regional leadership to get the message out and tell the story of wetland restoration and coastal restoration. They are getting behind the most critical issue in our state. It’s the perfect name.”


Last edited by dcharles8; 01-25-2013 at 09:33 AM..

116 comments for "New Orleans Pelicans next season (New Logo) (pics)"

 5 years ago '05        #2
WestbankThugBoy 23 heat pts23
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$13,478 | Props total: 2826 2826
I likes
 5 years ago '05        #3
J 39 heat pts39
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$16,767 | Props total: 3217 3217
Why would they change the colors?
 5 years ago '10        #4
Fly Elroy 321 heat pts321
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 5 years ago '10        #5
peeyump 15 heat pts15
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logo is nice but the name doesnt roll of ya tongue...sh*t sounds wack........logo is hard though.
 5 years ago '10        #6
dcharles8 7 heat pts OP
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 J said:
Why would they change the colors?
i actually like the colors...
 5 years ago '07        #7
INFAMOUS 13 heat pts13
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[email changed - confirm acct by email]
that sh*t fire mane
 5 years ago '09        #8
TraV 77 heat pts77
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They settled on the Pelicans because it’s the state bird and because the team officials said Pelicans represent some of their biggest community efforts. They also said the brown pelican, which was once on the endangered species list but has battled its way off, symbolizes the Gulf Coast region, which has fought its way back after Hurricane Katrina endangered this region.
I can respect it a lot more after this explanation
 5 years ago '10        #9
NJallD 41 heat pts41
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Call em the pells?
 5 years ago '12        #10
MischiefTooReal 139 heat pts139
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 01-24-2013, 02:46 PM         #11
Jackson High 
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 NJallD said:
Call em the pells?
 5 years ago '12        #12
ThePainkiller 347 heat pts347
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That's pretty sick.
 5 years ago '10        #13
stv18 22 heat pts22
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Logo is nice.
 01-24-2013, 02:48 PM         #14
k3llz 
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dope logo, but Pelicans? i know it's our state bird...but sheesh...hopefully it catches on like Falcons/Ravens and Hawks and sh*t like that
 5 years ago '05        #15
blaznfor20 242 heat pts242
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 J said:
Why would they change the colors?
They should have kept the old colors, looks more like Cleveland colors
 5 years ago '05        #16
Based_One 79 heat pts79
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Good sh*t now the Charlotte Hornets can return
 01-24-2013, 02:50 PM         #17
P Griff 
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Logo

Name
 5 years ago '05        #18
TattooedMPsz 50 heat pts50
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nice
 5 years ago '05        #19
dahabi 90 heat pts90
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its not bad actually
 5 years ago '05        #20
astroblack9 4 heat pts
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 Travi$ said:
I can respect it a lot more after this explanation
This. Can always appreciate a name with true symbolism to its region
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