Is the music industry over saturated? [Interesting article]

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 3 years ago '10        #1
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A.Dot789 968 heat pts968
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Is the music industry over saturated? [Interesting article]
 

 

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So when Justin Timberlake announced his return to the music industry on Thursday he released a video entitled “I’m Ready“. The video simply showed Justin heading into the studio, but the important part was what he was talking about. He stated that he never stopped making music, he just took his time in releasing it, that’s the short and sweet version. So when I saw this video, it sparked something in my mind, is the music industry over saturated? Justin took a seven year break from the music industry and is only two albums in. The video title and in the video he clearly stated that he wasn’t ready but now he is. Meaning he took his time, is that a good thing? and why aren’t rappers taking their time nowadays? So of course after having this issue sparked into my mind, I took to Twitter to rant about it, but I felt like I wasn’t doing enough so thus this post was created. Check out after the jump what I got to say about this new era of music that we’ve been in.

After thinking about this issue in the music industry for awhile. I decided to find the root of where and how the over saturation even began. I came to the conclusion that Lil Wayne started the over saturation that we are getting in music. In 2007, Lil Wayne proceeded to release mixtapes and jumped on everyone’s track. Constantly releasing music day by day, since this was a new thing people took notice and by constantly delivering the public new music it kept them interested in Lil Wayne. Now, I’m sure Wayne knew this, Wayne knew that people were living in the “Now” era. We wanted more music and we wanted it now, we want the latest stuff now and we still live in that era, so that’s why Wayne attacked it because no other artist was delivering music constantly. Wayne won by doing this, but did it spark something that would later ruin the music industry? That’s where the question lies. How could something so simple and brilliant be so unhealthy and pernicious. I’m not knocking Wayne for getting his grind on, or hating for what he did, in no way. I’m speaking on where I think it started.

After Wayne started getting success by supplying his fans with constant free music. Like selling over 1 million copies with Tha Carter 3. Other rappers started following and this is where everything got out of control. Every rapper started doing what Lil Wayne did, supplying fans with free mixtapes, free tracks, free everything, besides albums. Since fans kept getting so much free music, they decided not to buy albums, thus the plummet of album sales. That’s of course not the only reason album sales are low, piracy has a big roll, but supplying the public with free music constantly has it’s roll too. But that’s not it, we live in such a “Now” era that we simply can’t wait for rappers to take their time in releasing music. I mean the “Now” era affect is all around us, we have Netflix now where we can instantly stream movies without leaving our house to get a movie. We have iTunes where we can instantly download any music by simply clicking a button, without having to go to the store and purchasing the actual physical CD and listening to it....

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 Is The Music Industry Over Saturated? | Diverse Hip Hop


Last edited by A.Dot789; 01-13-2013 at 08:49 AM..

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 3 years ago '11        #2
Roddy Little 31 heat pts31
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Rappers are facing a dilemma; constantly release music and ensure relevance but face low album sales, or risk become irrelevant with the chance of building a loyal buying fanbase. I think there needs to be a middle point.
 
 01-13-2013, 08:57 AM         #3
didyousaydat 
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Great points.. 1.5-3 years..
 
 01-13-2013, 08:58 AM         #4
TheMob 
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Wow. This gotta be the most ridiculous and no-focus'd sh*t I've ever read.

Since fans kept getting so much free music, they decided not to buy albums, thus the plummet of album sales.




Musical saturation is actually good because it gives the fans better chances of getting quality material.

......
 
 3 years ago '05        #5
Str8 outta Cuse 5 heat pts
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A perfect example of over saturation can be seen every single day on Datpiff.com. Artists are releasing new mixtapes(pretty much albums) every 6 months at least. In order to do this they can't pay too much for production or they will go deep into the red. So all these new producers that use fruity loops and computer programs to make the same trap sounding beats over and over have appeared.

Ace Hood's new mixtape literally has the same beat remixed 15 times. It takes these new producers like 15 minutes to make beats now because of the new computer programs and all they need to do is get some 808's, synths, and some cheap sounding drum patterns and they have a hit.

Then when an artist comes out with that rare song that uses a real beat without all the 808's and sh*t, all these fans call the beat wack because "it's 2013 and no one is checking for that sh*t".
 
 01-13-2013, 09:47 AM         #6
dlettern 
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This is only an issue for no talent artists. Talented artists like Nas and JT can wait a few years in between their releases because their fans have an affinity to their music and talent. Other trendy artists like Wayne, 50 cent, and Rick Ross are movements strengthened by constant exposure to their stuff. If any of those artists were to take their time to release music their movements would lose steam thus losing their fanbase. They all have labels that need to stay relevant through their own efforts
 
 3 years ago '10        #7
A.Dot789 968 heat pts968
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 dlettern said:
This is only an issue for no talent artists. Talented artists like Nas and JT can wait a few years in between their releases because their fans have an affinity to their music and talent. Other trendy artists like Wayne, 50 cent, and Rick Ross are movements strengthened by constant exposure to their stuff. If any of those artists were to take their time to release music their movements would lose steam thus losing their fanbase. They all have labels that need to stay relevant through their own efforts
I think 50 would have been better off not releasing any free music between GRODT and The Massacre, he didnt need to
 
 3 years ago '11        #8
Rotza 
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The dilema is maintaining relevancy. Rap is traditionally a young man's game. You are only young for so long and you have to capitalize while its your time. Your fanbase is constantly changing. Someone that listens to an artist at age 16 might not be into the same artist 5 yrs later at 21. Thats not a large window. Some artist are able to sustain runs longer than that, but for the most part these guys have to strike while the iron is hot.

Take J. Cole for instance. He has such a loyal fanbase and is not entire predicated on reaching high school kids because he does have a more mature audience. He can sit back and take his time, because his fans will likely be waiting.
 
 3 years ago '10        #9
Trilluminati GA 430 heat pts430
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yes and it shows. Everybody a "rapper" now
 
 3 years ago '11        #10
GrindPOWER$ 328 heat pts328
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have substance in your music,always come with a new sound,give in a make a trap record or a club record but if you do that make sure its not the normal club or trap record, building a loyal following never hurts if you gain success don't over do it by popping up on every record try to go out side your genre and work with other artists from different genres of music and you will be successful.
 
 3 years ago '10        #11
Mosthated 81 97 heat pts97
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Interesting Read
 
 3 years ago '08        #12
tupacnasfan 44 heat pts44
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Because it is oversaturated and k!lling the industry and that's the truth.

we need the next big thing to change it.
 
 3 years ago '12        #13
Escargot LL 2 heat pts
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 GameTheory said:
You can't call Ross and Wayne trendy if they essentially reinvent themselves all the time. They're just as valid as your "indie" sounding artists. That argument is getting tired.

Not all "good" music sounds a certain way.

The only real "problem" if it can be considered one is that the barrier to entry of making music is lower because you can build a home studio and equipment far cheaper than you've ever been able to. Also, you don't need to rely on official channels anymore. You can gather your own following online and book shows entirely independently. So that might make it seem like there is more crap out there, but it does make it easier for more good to be found as well.

Dudes have to stop bi*ching about music they don't like.

I definitely see your points.

But... With Ross and Wayne.. the music they continually put out is trendy, and doesnt have the same effect of when it first dropped, like "BMF/MC Hammer" and the Drought 3, respectively. Weezy is over-saturated in itself because he was everywhere for so long with new sh*t over here and there, that when Dedication 4 dropped, Everyone listened, but are gettin tired of the same sh*t. Ross more or less needs to get on some different "trap beats", maybe lead the next sub-genre like he did when he first linked with Lex Luger.


Home Studios and equipment... i mean, sh*t, its still expensive enough to get quality equipment. you still need a powerful computer, and u still need a decent mic. it didnt cost that much to get ur demo recorded with ur own electric guitar, ur friends drum set/bass, ur other guy's synthesizer, and a few days for recording. End of the day u still have to acheive a certain standard for people(corporate and fans alike) to enjoy ur sh*t.

i just think no one is taking the time to construct a powerful product thats going to last. Kid Cudi doesnt get a lot of radio spins, and never has, but he still takes time to make a great album and the fans still buy it. with these bullsh*t underground artists, they hop on the latest trends, blow up real quick, and fade out quicker. u think any of them chiraq n*ggas gonna blow? they bitin chief keef/young chop's sound and wont stand out. King Louie is dope though

tldr; i agree, but ross/wayne are still trendy,


Last edited by Escargot LL; 01-13-2013 at 01:14 PM..
 
 3 years ago '09        #14
YungPrinceNY 464 heat pts464
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 Str8 outta Cuse said:
A perfect example of over saturation can be seen every single day on Datpiff.com. Artists are releasing new mixtapes(pretty much albums) every 6 months at least. In order to do this they can't pay too much for production or they will go deep into the red. So all these new producers that use fruity loops and computer programs to make the same trap sounding beats over and over have appeared.

Ace Hood's new mixtape literally has the same beat remixed 15 times. It takes these new producers like 15 minutes to make beats now because of the new computer programs and all they need to do is get some 808's, synths, and some cheap sounding drum patterns and they have a hit.

Then when an artist comes out with that rare song that uses a real beat without all the 808's and sh*t, all these fans call the beat wack because "it's 2013 and no one is checking for that sh*t".
 
 3 years ago '12        #15
AJtheGreat 26 heat pts26
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Its 2013 and dude is just now asking if things have gotten over saturated? Very weak analysis in this article imo

Im going to a.ssume he's specifically talking about the rap industry. IMO, most rappers doing mixtapes are guys that will be lucky to sniff a budget for 2nd album, if they have even made a 1st one. I have no problem with them releasing music to stay relevant. The amount of music being put out isnt the problem. Its the type of music that keeps getting showcased.

The trap-sound niche has spilled over to every region and even R&B. Dance has merged with alot of R&B now too. There was always a market for these different sub-genres, but now it seems like the variety in radio to counter balance everything is gone, and its affecting the group of people who religiously listen to that kind of stuff. They're more interested in "bangers" than a cohesive piece of work.

People know more about these local one-hit artists than they do about the old vets still releasing albums. I hardly listen to the radio anymore, but i know its still a big part in influencing people's preferences. Unless a new rapper breaks the mold and somehow becomes a worldwide superstar, i dont expect much to change right now.

 Str8 outta Cuse said:
A perfect example of over saturation can be seen every single day on Datpiff.com. Artists are releasing new mixtapes(pretty much albums) every 6 months at least. In order to do this they can't pay too much for production or they will go deep into the red. So all these new producers that use fruity loops and computer programs to make the same trap sounding beats over and over have appeared.

Ace Hood's new mixtape literally has the same beat remixed 15 times. It takes these new producers like 15 minutes to make beats now because of the new computer programs and all they need to do is get some 808's, synths, and some cheap sounding drum patterns and they have a hit.

Then when an artist comes out with that rare song that uses a real beat without all the 808's and sh*t, all these fans call the beat wack because "it's 2013 and no one is checking for that sh*t".
Even though I have no problem with producers doing their thing to get paid.
Its these artists that dont know how to switch it up


Last edited by AJtheGreat; 01-13-2013 at 01:33 PM..
 
 3 years ago '09        #16
Chalky 240 heat pts240
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it's alot of clowns in the game now
 
 3 years ago '06        #17
Menelek 5 heat pts
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Let me give an artist perspective..

If you get tired of an album in a month. Imagine the how the aritst feels about songs he sitten on for 2-3 years.

And u get tired of your own sh*t faster than you would some one elses that you like.. So again Imagine sitting on songs for 2 years..

I would be like oh I can make some better sh*t.

So I dont know how you can do that. It shouldnt take more than a year for you to record an album. Maybee they stop recording and then record in the second yr and then release it.
 
 3 years ago '11        #18
Norcal 78 heat pts78
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 GameTheory said:
Dudes have to stop bi*ching about music they don't like.
Coming from the dude that runs in all the Kendrick/Cole threads and talks sh*t
 
 3 years ago '12        #19
kylefall 26 heat pts26
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the person who wrote this article is guilty of the same thing he accuses rappers of.

also, there is a plethora of spelling mistakes.
 
 3 years ago '10        #20
Trilluminati GA 430 heat pts430
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so we gonna act like it's not A LOT of wack a.ss "rappers" gettin shine?
 
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