Did Jay-Z Make $50 Million Off Ace of Spades?

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 5 years ago '11        #1
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UrbanGAAWD 209 heat pts209
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Did Jay-Z Make $50 Million Off Ace of Spades?
 

 

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Jay-Z was popping Cristal back when a lot of ya thought it was beer and sh-t. But then in '06 he realized that them fu-kers racist, so he switched gold bottles and went on to that Ace of Spades and overnight it became the hip-hop's drink of choice. But it turns out Hov's co-sign might not be as authentic as you think. In a new piece titled "Jay-Z’s Great Champagne Robbery"—which is excerpted from the new book Empire State of Mind: How Jay-Z Went from Street Corner To Corner Office—The Atlantic uncovers the real depth of Hov's a.ssociations with Armand de Brignac (which he casually refers to as Ace of Spades) and how much coin it's generating for one of rap's reigning cash kings.

On how much cake Hov is making off the brand:

"All of them confirmed that Jay-Z receives millions of dollars per year for his a.ssociation with Armand de Brignac. The connection wasn't through the Cattier family, but through Sovereign Brands. The production cost per bottle of Armand de Brignac is about $13; the wholesale price is $225. The maximum output is 60,000 bottles per year. If Jay-Z splits the $212-per-bottle profit evenly with Cattier and Sovereign, a back-of-the-envelope calculation suggests his annual take would be a little over $4 million. One of my sources confirmed that number, and added that Jay-Z may have received equity in Sov*ereign Brands worth about $50 million."

On the perceived quality of Ace of Spades:
"Jay-Z may tout Armand de Brignac in his songs and videos, but to some champagne industry veterans, it's at best a medi*ocre product masquerading as a high-end delicacy. 'It tastes like sh-t,' says Lyle Fass, an independent wine buyer in New York. 'At least Cristal tastes good.'"

The inconsistent story on how Jay-Z discovered the little known French liquor label:
"Shortly after Armand de Brignac's debut in 2006, Bien*venu claims, Jay-Z came across it purely by chance. 'When we started to ship product to the U.S. and especially to New York, Jay discovered our champagne in a wine shop and bought a few bottles,' he says. 'There has never been any partnership, any financial involvement, or something like this between Jay and us.'... But the U.S. Patent and Trademark Office confirms that the first bottles of Armand de Brignac weren't shipped to the U.S. until the fall of 2006—months after Jay-Z's video was filmed. Obviously, it would have been impossible for Jay-Z to stum*ble upon a bottle of champagne in a New York wine shop.

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 Why does Jay-Z love Ace of Spades? Probably because he makes millions off it. | Complex

Basically...Jay is doing what Diddy does with Ciroc....took the name, became the public face of the company and profits from bottles sold along with partial ownership in the company....basically more bottles get sold, the more annually Jigga makes plus his percentage of ownership

29 comments for "Did Jay-Z Make $50 Million Off Ace of Spades?"

 5 years ago '11        #2
NewEra21 14 heat pts14
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this is from March 2011.. wtf
 5 years ago '08        #3
bkid 126 heat pts126
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yea and he got a new cognac that's gonna blow up too

D'usse
 5 years ago '08        #4
Eagles All Day 87 heat pts87
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Don't follow me youngin follow my moves
 5 years ago '12        #5
Taste Maker 29 heat pts29
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There is a real long article about this somewhere. this champagne used to have a different name and a different bottle. it was known as a good champagne for a cheap price. when jay got involved they rebranded it and changed the bottle then jacked up the price.

props to hov though

he deserves the money after all the crystal he helped sell and never got paid..
 5 years ago '12        #6
Ricky Retardo 43 heat pts43
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I'd prefer Clicquot. taste is alil better.
 5 years ago '12        #7
Mr Fujaveli 36 heat pts36
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fu*k this camel
 5 years ago '04        #8
mistatnn 
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The production cost per bottle of Armand de Brignac is about $13; the wholesale price is $225.
 11-22-2012, 06:31 PM         #9
unventnordique 
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This sh*t is stupid. THey say "given that they split evenly the profit it would give him 4M". Like they would give him 50% of the profits of all sales of Ace just cause he co-signed.. stupid a.ss writer. This is just another 1% of the Nets type of bullsh*t
 5 years ago '09        #10
Jacc Blacc 55 heat pts55
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bottle of circo in the club= 300 to 500

bottle of ace of spade in vip= 900-1300 with a 2 bottle minimum
 11-22-2012, 06:51 PM         #11
S E L F 
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Who the fu*k cares? People really writing articles tryna vilify Jay for not publicly disclosing a partnership? Talk about some miserable broke n*ggas. Maybe blame the sheep that follow, next time.
 5 years ago '04        #12
Duntaz 58 heat pts58
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 mistatnn said:
talk about a easy flip
 5 years ago '12        #13
Boo The Fool 12 heat pts12
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 Duntaz said:
talk about a easy flip
a 1,700%+ profit off of each bottle without taking production costs into consideration


 5 years ago '06        #14
introspekt757 5 heat pts
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Lol @ the taste.. reminds me of Jack Donaghys liquor on 30 Rock
 5 years ago '04        #15
Duntaz 58 heat pts58
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 introspekt757 said:
Lol @ the taste.. reminds me of Jack Donaghys liquor on 30 Rock

or patron, how americans are under the impression that its one of if not the best tequila.
 11-22-2012, 09:57 PM         #16
bbrossy313 
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 Duntaz said:
or patron, how americans are under the impression that its one of if not the best tequila.
but but but all the rappers drink patron
 5 years ago '04        #17
young shiz 3 heat pts
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This was broken down when it Ace first became hot on Hip Hop Game. Good hustle, can't knock it.
 5 years ago '11        #18
GrindPOWER$ 391 heat pts391
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fu*k Cristal, so they ask me what we drinking
I thought dudes remark was rude okay
So I moved on to Dom, Krug Rosé
 5 years ago '06        #19
Mike in Tampa 20 heat pts20
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I must be a broke bum cuz I can't even think about spending 100+ dollars for a bottle of liquor
 5 years ago '08        #20
slickdip 
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IM RICH bi*ch! ....


Last edited by slickdip; 11-23-2012 at 08:28 AM..
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