Universal Delays 'Bourne Legacy' a Week to Avoid 'Dark Knight Rises'

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 5 years ago '04        #1
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JFamis 204 heat pts204
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Universal Delays 'Bourne Legacy' a Week to Avoid 'Dark Knight Rises'
 

 

It's a foregone conclusion that The Dark Knight Rises is going to be a juggernaut at the box office, likely topping the charts for two, maybe even three weeks. Universal Pictures knows that, and that's why they've just announced, via THR, that they're delaying the release of The Bourne Legacy back just one week from August 3rd to August 10th. Surely that will give people plenty of time to see The Dark Knight Rises and then be hungry from some Bourne action with Jeremy Renner. That gives the Christopher Nolan trilogy conclusion starring Christian Bale three weeks to rake in the dough after opening on July 20th. More below!

Universal said in their official statement on this change: "Just as The Avengers demonstrated marketplace sustainability that well outpaced traditional patterns earlier this summer, the industry expects a similar trajectory for The Dark Knight Rises. Moving one week further from its release will give The Bourne Legacy an even greater opportunity to maximize its opening box office potential." That also only puts it up against The Campaign and Great Hope Springs. Universal notes that an onslaught of marketing will hit TV and digital audiences during the Olympics starting on July 27th. If that last action-packed trailer was any indicator, Jeremy Renner and Bourne Legacy have a lot of action to deliver, and may be worth the wait.


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 Universal Delays 'Bourne Legacy' a Week to Avoid 'Dark Knight Rises' | FirstShowing.net

76 comments for "Universal Delays 'Bourne Legacy' a Week to Avoid 'Dark Knight Rises'"

 5 years ago '07        #2
TH35 93 heat pts93
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$79,772 | Props total: 8953 8953
I mean its smart don't open w/ TDKR. TBL will be a big movie though.
 5 years ago '05        #3
DymeKatcha 6 heat pts
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Smart a.ss move... Common sense actually should have been done sooner..
 5 years ago '11        #4
youknowmystelo 37 heat pts37
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Only a week ahead? The devil Nolan is going to possess fanboys for at least a month.
 5 years ago '05        #5
yujiro1982 13 heat pts13
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it's gonna be kind of weird since matt damon is not in it
 5 years ago '04        #6
SokeSleezy 3 heat pts
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Expendables 2 debuts the week after that sh*t,Stallone and the boys will destroy this movie...
 5 years ago '12        #7
DreamChasers 87 heat pts87
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 SokeSleezy said:
Expendables 2 debuts the week after that sh*t,Stallone and the boys will destroy this movie...
expendables 1 any good?
 5 years ago '07        #8
TH35 93 heat pts93
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 SokeSleezy said:
Expendables 2 debuts the week after that sh*t,Stallone and the boys will destroy this movie...
Is it rated R? if so, no.
 5 years ago '04        #9
JFamis 204 heat pts204 OP
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 TH35 said:
Is it rated R? if so, no.
Usually a PG-13 helps revenue, but I don't think this one will do as well as the first.
 5 years ago '07        #10
TH35 93 heat pts93
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 JFamis said:
Usually a PG-13 helps revenue, but I don't think this one will do as well as the first.
The first isn't too hard to beat domestically at least. I think it will and a strong maybe to the 2nd but definitely not the 3rd.

Wait you mean Expendables huh? Naw it won't do as well as the first.
 5 years ago '04        #11
JFamis 204 heat pts204 OP
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 TH35 said:
The first isn't too hard to beat domestically at least. I think it will and a strong maybe to the 2nd but definitely not the 3rd.

Wait you mean Expendables huh? Naw it won't do as well as the first.
I'm talking about Expendables.
 5 years ago '07        #12
TH35 93 heat pts93
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 JFamis said:
I'm talking about Expendables.
Yea I figured . I hardly see any promo for Expendables 2 either. Their marketing will have to pick up drastically.
 5 years ago '05        #13
kingpin222 2 heat pts
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They saw that 4th trailer huh
 5 years ago '04        #14
JFamis 204 heat pts204 OP
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 TH35 said:
Yea I figured . I hardly see any promo for Expendables 2 either. Their marketing will have to pick up drastically.
I'm kinda curious how people will respond to the new Bourne. I'm sitting here with like 8 people and just read them this headline and they all said they aren't seeing it without Matt Damon.


Last edited by JFamis; 06-23-2012 at 11:37 PM..
 5 years ago '11        #15
youknowmystelo 37 heat pts37
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 JFamis said:
I'm kinda curious how people will respond to the new Bourne people. I'm sitting here with like 8 people and just read them this headline and they all said they aren't seeing it without Matt Damon.
Homos.
 5 years ago '07        #16
Bleezy 10 heat pts10
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They don't want war with da gawd.
 5 years ago '11        #17
darealvelle 91 heat pts91
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TDKR bout to crush the buildings
 06-24-2012, 07:05 AM         #18
deLeet 
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good move, i don't want this sh*t to fail.... need more spy movies out there than corny a.ss superheroes
 5 years ago '04        #19
SokeSleezy 3 heat pts
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they been startin to promote Expendables trailers slowly,remember the sh*t dont drop till middle of August...and it'll most likely do better than the first one.remember nobody thought the first one was gonna do sh*t cuz it was goin against that Oprah movie and it smashed that... Ex2 should be alright lol...
 5 years ago '11        #20
GrindPOWER$ 371 heat pts371
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TDKR is going to break the avengers record.
BOURNE need to drop 2 weeks after that would give people another movie to see in that span.
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