Yinz N Burgh said:
So? Polo has outlets too.. You think Polo went straight to Macy's when they first came out? They wouldn't still be popular to this day if they did.
They started out just like Versace, Burberry, Gucci, etc. Overpriced and everybody wanted it. Then they made it more affordable compared to the others and accessible. Actually pretty smart.
They should have took the BBC approach and I'm sure they did and realized nobody wanted to buy this garbage so they went straight to department stores while they still had some leverage.
Yinz N Burgh said:
Usually they create a buzz or demand before they go to department stores because then people see it as a sale or cheap compared to what is use to be and it sells more. When everybody can afford it and is wearing it, it just becomes whatever.
Polo started off in Bloomingdales which is a department chain owned by Macy's back in 1969.
Are you seriously trying to bring in Versace, Gucci, and Burberry into this ?? You're comparing high-end european fashion design houses to American urban wear ??
I think you need to understand what a company's target market is. A store like Macy's is the highest retail platform you're gonna achieve for casual wear and urban wear brands like Sean John. There is nothing higher to move up to with any company that specializes in jeans and t-shirts. You think this stuff is gonna be able to be sold at Saks Fifth Avenue or Neiman Marcus ???
I think you're a.ssuming that these companies would start off selling in independent high end fashion boutiques which is also ridiculous. Sure it's been tried and it has failed with many companies like BBC as you mentioned, it's just a stupid idea. Boutiques are for those that want to be fashionably exclusive, you dont that shyt with anything even remotely related with a t-shirt and jeans.
Either that or you think they would have their own stand alone store which also historically usually doesn't happen until a company proves they can be successful occupying floor space inside of another retailer.
I think you're a.ssuming that all department stores are the same. Macy's isn't JCPenny's , Sears, or K-Mart. Those other stores are considered low range discount department stores. Macy's is considered mid to high range.