He's talking about the videos, the Vlogs the interviews, the BTS's, the previews and how the entire Maybach Films division cranks out media for everything they do weather it's toy drives or boardroom meetings.
So name 5 mainstream HipHop artists that were bringing their own visuals like MMG.
Seriously? I can name new n*ggas that were doing that before he ever did it. But Jeezy, G Unit, Diddy himself, TI, and even Game were all doing the same things. Tip, Luda, Game, Jeezy, and G unit all had websites/videos/previews/vlogs and so on.
And his model is a carbon copy of what Wiz Khalifa was doing for years with the Day Todays, and Currensy with the Creative Control film team. Like I said, theyre reaching.
Lets not forget how Joe Budden giving a peek inside his real life gave inspiration to everyone to get in front of cameras. All the people I named had vlogs/interviews/videos and such on their own social networks that garnered millions of views.
Like I said Diddy can hype all he wants, but no.