The Lakers with won't make as much money playing against the okc thunder in the playoffs, because ron artest wouldn't be playing. Is that what your trying to tell me?
Let me break it down to you.
1. Metta elbowed Harden
2. The elbow was trending on twitter and even people who don't pay attention to the NBA was talking about it.
3. With a back story of Metta returning to play against the OKC, casual fans will tune in to see what's going to happen because of the publicity of the elbow.
4. Thus, Metta playing against OKC will increase ratings for NBA, generating more revenue for the league and possibly gaining new fans.
It's kind of like how the hype machine made Tebow must watch tv. People who didn't follow the Bronocs was watching him play. With this much hype surrounding the Metta elbow, the NBA will surely capitalize on it. Business 101