You must don't buy a lot of new releases, they don't ever let you use winner circle or any other kind of discount coupon on new releases. Check the fine print...exclusions apply
Up until last fall or so they wouldn't let you use Winner's Circle on anything Jordan (along with a bunch of other sh*t)... then they changed it a few months back to "no exclusions" (at least that's what it said). I bought kicks there all last year but was never able to use them... and the way I understood it, I coulda used it on these shoes... just not the day of the release. I guess that's still considered an exclusion... but for the most part you can now use them on anything. Regular coupons no, but this is what it says about Winner's Circle:
Are there product exclusions on Winner’s Circle rewards?
No, there are no product exclusions on Winner’s Circle rewards.
Straight from the site.