I can't hate the hustle Coca-Cola's on with this but there's some serious issues that makes this suck on both sides of the ball:
1. As a franchise owner, I'm basically told that I either A. have to put this in my store front or B. should put this in my storefront to remain competitive among the other owners in the neighborhood. Either way I'm looking at a 30% increase on cost (which I'm thinking is the operation fees such as purchase cost of soda cartridges notwithstanding installation and maintenance fees).
2. As a customer, I'm forced to use a machine that, while intuitive and snazzy, doesn't really do much other than introduce flavors I probably wouldn't drink in the first place. The novelty of mixing flavors will eventually wear off and I'll be back to making Arnold Palmers (lemonade and iced tea) which has always been offered. The worst part about the machine from this standpoint is that the 30% charged to the franchisees MUST make its way down to the consumer for the ledger to balance--that means I get charged for something I didn't ask for in the first place.
End of the day when you look at it all it means is that people aren't spending enough money at these outlets and they want to make up for it by charging more for a fix to a ship that isn't broken. I guarantee you the franchise owners aren't losing that much, if any, money to the point they need a change otherwise one would've been implemented that was cost effective.
But hey, what do I know? Enjoy ya soda n*ggas.