Dec 14 - Burger King Putting Coke Freestyle Machine at All Company Stores

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 6 years ago '04        #1
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jlandryst 1545 heat pts1545
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Dec 14 - Burger King Putting Coke Freestyle Machine at All Company Stores
 

 

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Coca-Cola Co.'s Freestyle soda fountain got its biggest endorsement yet, with Burger King Corp. planning to install the high-tech machine in all 850 U.S. company-owned restaurants.

Burger King expects to install the machines, which offer more than 100 drink flavors and feature a touch-screen menu, by April 2012, boosting the total number of locations with a Freestyle fountain by nearly 50%. The chain, with 7,250 U.S. locations, is also recommending that U.S. franchisees install the Freestyle machine on a voluntary basis, making it the largest restaurant chain to do so.

Coca-Cola's Freestyle is currently in 1,772 locations, including restaurants, movie theaters, stadiums and super markets, and lets customers choose from dozens of sodas and other drinks, like Coke Zero with Raspberry or Fanta Strawberry, as opposed to the dozen or so flavors on a traditional soda fountain. The company started developing the machine in 2005, and has started to get traction in recent years. Chains like Firehouse Subs and Five Guys Burgers & Fries have agreed to put the machine in all their restaurants this year, and Freestyle is being tested in some Wendy's Co. and McDonald's Corp. locations.

Coca-Cola hopes its new soda fountain can address stagnant beverage sales in recent years in the food-service segment, a problem for both Coca-Cola and its restaurant customers. Over the last five years, restaurants have seen servings excluding tap water decline 6%, losing out on 2.7 billion servings, according to NPD Group, a research firm. In that time, consumers have increasingly opted for tap water or didn't buy a drink to save money.

Coca-Cola spokeswoman Susan Stribling said that restaurants that have installed Freestyle saw double-digit increases in beverage services, total transaction and total restaurant sales in 2010. Nearly two-thirds of consumers also say that the Freestyle machine impacts which restaurant they'll visit, Ms. Stribling said.

Credit-Suisse in July said that Coca-Cola's goal is to get Freestyle machines into more than 70% of food-service locations over the next five years.

A key concern for fast-food chains is whether the new machine with more options would slow up service for customers. Jonathan Fitzpatrick, Burger King's chief brand and operations officer, said there was no impact on service times, although it took some customers time to get used to the new machine.

Mr. Fitzpatrick added that the machine helped boost beverage sales, and it also looks snazzier than existing fountain machines, improving the image of the restaurants. "People referred to it as the iPod of beverage machines," Mr. Fitzpatrick said.

The broad selection of the Freestyle machine also jibes well with Burger King's "Have it your way" tagline that touts the customer's ability to customize orders.

The Freestyle machine creates the drinks by mixing concentrated ingredients with water and sweetener. The flavors come in cartridges that are easier to store and cheaper to ship, as opposed to bulky bags of syrup used in traditional fountain machines.

Stribling declined to comment on how much Freestyle machines cost. Previous reports said Coca-Cola charges 30% more for Freestyle than traditional fountains.

Burger King last year was acquired by the New York-based private-equity firm 3G Capital Management in a deal valued at $4 billion.


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 Burger King Putting Coke Freestyle Machine at All Company Stores - WSJ.com


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 Coca-Cola Freestyle® | 100+ drink choices. Make yours.

83 comments for "Dec 14 - Burger King Putting Coke Freestyle Machine at All Company Stores"

 6 years ago '04        #2
latin_linx 349 heat pts349
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$9,771 | Props total: 320 320
Put one in my local BK cause I'm going to be doing crazy hi-c combinations

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 6 years ago '11        #3
darealvelle 96 heat pts96
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^^^ dat gif is swagged out
 6 years ago '06        #4
"SS" 28 heat pts28
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$10,241 | Props total: 4829 4829
dam I'm eatin BK while I'm typing this should have went inside to see if they had one
 6 years ago '09        #5
K0ntrast 63 heat pts63
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$29,678 | Props total: 13195 13195
The ultimate combination of all coke products
 6 years ago '05        #6
monrowe 3 heat pts
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any many putting more than 2 flavors in a cup at once shold be questioned ... mixed drinks are for kids and women
 6 years ago '07        #7
Ham Rove 3511 heat pts3511
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 6 years ago '11        #8
Mikey c 
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 monrowe said:
any many putting more than 2 flavors in a cup at once shold be questioned ... mixed drinks are for kids and women
 6 years ago '10        #9
hungry01 4 heat pts
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i wonder how much one those machines cost
 6 years ago '04        #10
EsCaLaDe07 
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has anyone else used these machines before? I was not impressed with them, it seemed that any drink that I chose had an odd flavor to it.
 6 years ago '10        #11
peeyump 15 heat pts15
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 monrowe said:
any many putting more than 2 flavors in a cup at once shold be questioned ... mixed drinks are for kids and women
you trying too hard bruh......





anyway what the fu*k is so new about this other than "coca cola".......they got these machines all over........
 6 years ago '09        #12
Gonzilla 1 heat pts
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I been doing this in the regular dispensers
 6 years ago '09        #13
WezLFaCe_KiD 57 heat pts57
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 EsCaLaDe07 said:
has anyone else used these machines before? I was not impressed with them, it seemed that any drink that I chose had an odd flavor to it.
its cuz its a bunch of watered down and mixed with all thses clorings and sh*t
 6 years ago '10        #14
TiestoFriendly 6 heat pts
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that is the dumbest sh*t ever LOL and say hello to long a.ss lines at burger king. -___- 100+ flavors? i dont want some idiot standing in front of me on line lookin at 100 buttons with a confused look on his face tryna decide what to drink fu*kin technology is takin over man...

and yeah i agree with what someone else said on here. there's no way those drinks are gonna taste right with so many flavors and sh*t all packed into one machine. i don't buy it.
 6 years ago '11        #15
UTP 3 heat pts
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These new machines are becoming more popular.
 12-14-2011, 08:58 PM         #16
J-R 
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unless each spot has like 4 of these the lines will be a bi*ch if the place is packed
 6 years ago '06        #17
01seay 83 heat pts83
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Wendy's been had this for the past 2 years at the one by my school.

 6 years ago '05        #18
Garnet & Gold 42 heat pts42
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 monrowe said:
any many putting more than 2 flavors in a cup at once shold be questioned ... mixed drinks are for kids and women
n*gga shut the fu*k up.
 6 years ago '05        #19
ICG 1 heat pts
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I have had them before they have them at this Dominos at UCF. Anyways the mixes are really good but people will spend time thinking about what they want to get too many options.
 12-14-2011, 09:01 PM         #20
TimmyGee 
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They got these sh*ts at the movie theatre in Times Square. I love that damn thing. Free refills and mixed drinks it's perfect. No long line either
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