I laughed at first but then again it's kind of dope, in a crazy way. He kind of tore down a construction and label to put up his own, which happens to be for a positive thing (so I can't be mad). People that he knows are still going to call him Ron (come on) and everyone who is wearing his jersey will be spreading a message for peace and making people more aware of a bad situation.
So yeah, dude is in a position to bring awareness to something with a positive, helpful, intent, but yet is getting laughed at and called crazy. If you honestly give a fucck about world peace then you should be able to see at least a little good in this.