Jordan the brand was created and succeeds because of Jordan the player. Look from your initial post I could tell that you weren't all there. But please tell me you are fu*king with me. It's one thing to not want to be wrong when it's an opinion. But Lebron is not nearly as marketable as Jordan and Tiger(pre scandal) . That's a fact.
The Jordan BRAND and Tiger BRAND are what they are because of the player, very true. But it doesn't change the fact that a player and his/her brand are two separate entities. And I never said anything about marketability. I said LeBron, the basketball player, is the most marketed sports athlete ever. Nike learned everything they needed to when MJ was the most marketed athlete, followed by Tiger, and have only improved their marketing schemes to market LeBron. The social media outlets that exist and flourish now were absent during MJ's and Tiger's prime. Twitter, facebook, blogs, youtube, and misc. websites are more potent marketing tools than televisions. Press conferences were held for MJ when he retired and when he came back, and when he came back again. But they were nothing like "the Decision." That sh*t was just ridiculous.
And about being wrong, hard as it might be to comprehend, I actually enjoy being wrong when I am. It gives me an opportunity to learn. No way in hell am I saying I'm infallible at anything. But I happen to know that LeBron is more marketed than MJ or Tiger (the players) ever were. Marketing professor at PSU (who works for Nike) pulled up a chart with figures about it in an "online marketing" class to discuss the advantages of web-based marketing vs TV.