Aug 16 - French kids' underwear line markets bras for 4 year-olds; Tot models wear makeup, pearls

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 6 years ago '04        #1
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jlandryst 1545 heat pts1545
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Aug 16 - French kids' underwear line markets bras for 4 year-olds; Tot models wear makeup, pearls
 

 

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A kids clothing company has crossed the line from cute to seriously creepy.

Jours Apres Lunes, a French line of lingerie for tiny tots to teens, is raising eyebrows over its depictions of little girls all dolled up in kiddie bras and underwear, reports Fashionista.

The little girls who model the Fille collection aimed at 4-to12-year-olds, wear makeup and sunglasses, aping poses of models four and five times their age.

Conversly, an older model, posing for the Femme collection, clutches a teddy bear.

Jours Apres Lunes, which translates into "Days after Moons" is the brainchild of Sophie Morin, a longtime lingerie designer, according to the website, which says her goal was to borrow from adult lingerie trends to create underwear for toddlers to adolescents.

Still, despite it's frills and silks, she labeled the underwear "loungerie"(lounge wear) rather than "lingerie."


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Marilisa Racco, fashion writer and author of Le Snob Lingerie, said that the clothing itself wasn't the problem – it was the target age and the way the girls were photographed.

"It's cute when a little girl dresses up in her mom's clothing and jewelry and high heels," she told the Daily News. "These pictures are not cute. It's entirely inappropriate to put a 4-year-old in a bouffant like she's Brigitte Bardot in "And God Created Woman."

"It's inapproprite to s3xualize children," she said flatly. "A pearl-encrusted triangle bra on a little girl does not sit well with me."

Luis Paredes, the publisher of the Lingerie Journal said that while Americans may be shocked, the line of clothing wouldn't cause a ripple in Europe.

"Recently, a lot of fashion magazines and fashion brands have come under fire for using kids in their photo spreads," he said. "I think that at least here stateside, this company will come under fire as well."

The line of lingerie comes just days after an international outcry over Vogue France's decision to feature Thylane Loubry Blondeau, a 10-year-old model, on its pages.

In one photo, she poses in a skintight dress, lying on her stomach atop a tiger-skin rug, with stiletto-clad feet kicked up behind her.

The fashion industry's interest in a younger generation of consumers and models is nothing new, but Blondeau's seductive photographs ignited concern that she is part of a growing – and disturbing – trend of s3xualizing girls at too young an age.

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 French kids' underwear line markets s3xy bras for 4 year-olds; Tot models wear makeup, pearls


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10 comments for "Aug 16 - French kids' underwear line markets bras for 4 year-olds; Tot models wear makeup, pearls"

 6 years ago '08        #2
LegalTrappeRx 39 heat pts39
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 6 years ago '07        #5
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Remember the padded bras for young girls from Abercrombie or that “s3xy” 10 year old model? Yea, well they have nothing on how racy the ads are for this “loungerie” from French company Jours Après Lunes. They are beyond awful!! These are young girls!! SMH. Hit the jump for a link to see their website. Do you think they’re going too far??


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WTF im fu*king done

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..and they wonder why there are so many pedo's in this world, i bet u a pedo created this sh*t
 6 years ago '04        #9
jlandryst 1545 heat pts1545 OP
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 6 years ago '10        #10
Delbert Mengel 28 heat pts28
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