Jay-Z & Kanye West's "WTT" First-Week Sales Projections Drop Below 500K

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 08-16-2011, 11:19 AM         #1
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s7venwords 
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Jay-Z & Kanye West's "WTT" First-Week Sales Projections Drop Below 500K
 

 

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Despite breaking iTunes records, Grammy-winning rappers Jay-Z and Kanye West's new Watch the Throne album first-week projections have dipped significantly below 500,000 units.

Based on new reports, the duo's new LP is en route to debut with around 425,000 first-week sold copies.

Jay-Z and Kanye West's Roc-a-Fella/Roc Nation album Watch the Throne broke the U.S. iTunes one-week sales record with nearly 290k downloads through Sunday night (8/14). The set was exclusively available at the Apple store from Aug. 8-11 before going on sale at digital and physical retailers Friday (8/12). The previous one-week iTunes record was set by Coldplay's 2008 album Viva La Vida, which moved 282k in its first week, and a total of 288k from all other digital retailers. With physical sales falling off over the weekend, Watch the Throne will debut at #1 tomorrow with 425k, which is less than had been predicted. Fully 75% of the total sales will be digital, including Ticketmaster, which is offering the option of a digital copy with every ticket purchased for the upcoming tour. (HITS Daily Double)

This week, Def Jam president Steve Bartels defended the label's decision to premiere their album digitally.

While the iTunes and Best Buy exclusives rankled many independent and chain retailers (Billboard, Aug. 6), Island DefJam president/COO Steve Bartels says the album will reap dividends by going to digital first. "It is similar a bit to the '90s model of direct-response TV marketing in advance of actual physical release," Bartels says. "Today, Internet and digital sales marketing can get the word out, efficiently selling a project in advance, eliminate people who steal music and bootleg, and drive the exposure for consumers to visit the stores when it is released." (Billboard)

Last week, Def Jam's Director of Digital Marketing Jycorri Robinson explained how the LP remained leak-free.

"Kanye and Jay are just very tight with the music," he explained in an interview "Even so far as to where they've been, Kanye and Jay have been at every listening session, every event, that there has been and that's because they're holding that music so tight to them. There hasn't been [any] copies floating around the [Def Jam] office 'cause that sh*t is in a vault. They just took it back to the old school, man. They recorded the entire album together; no verses emailed back and forth. It's just tight eyes on it, only one or two people having access to it." (XXL Mag)

A few days prior to its release, Jay's manager John Meneilly promised the LP would not leak.

With less than a week to go before Watch the Throne hits iTunes, don't expect any leaks. Those hoping to get their hands on Jay-Z and Kanye West's collaborative album early are in for disappointment. "It is not going to leak," tweeted a confident John Meneilly, Jay-Z's manager. In order to prevent the album from leaking in advance, digital and physical release dates were staggered. (Rap-Up)


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 Jay-Z & Kanye West's "WTT" First-Week Sales Projections Drop Below 500K | SOHH.COM

187 comments for "Jay-Z & Kanye West's "WTT" First-Week Sales Projections Drop Below 500K"

 08-16-2011, 11:29 AM         #2
s7venwords  OP
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Guess the no leaking didn't help actual sales wise.
 08-16-2011, 11:30 AM         #3
Silver N Black  OP
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bestbuy/itunes payed these kats a lot of cash. they'll recoup that money.
 08-16-2011, 11:33 AM         #4
s7venwords  OP
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 S.TEX said:
bestbuy/itunes payed these kats a lot of cash. they'll recoup that money.
No question, it's just funny.
 6 years ago '04        #5
persuazion 2 heat pts
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$16,215 | Props total: 2114 2114
500 thou to 425 is significant? Pretty good if the only the place to physically buy the cd right now is Best Buy
 6 years ago '04        #6
Hood_Rich 7 heat pts
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$15,708 | Props total: 436 436
they barely promoted

was expecting bigger numbers tho

Carter 4 can top this number easily
 08-16-2011, 11:41 AM         #7
s7venwords  OP
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 Maroon_Tiger said:
they shot themselves in the foot with the lack of marketing.. the album was worth 1 mil copies in a week though
They went the all digital route and crapped out, or maybe it's just not that good as they and we hyped it to be ?
 08-16-2011, 11:46 AM         #8
Illstreet  OP
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The Deluxe Edition(the only one anyone wants) is sold out everywhere and backorded two weeks...

The whole Best Buy exclusive thing was a bad idea.
 6 years ago '05        #9
GUNIT-FINEST 
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$17,631 | Props total: 309 309
its not like they need the money . anytime 425k is bad u know ppl are expecting to much. its just gonna be hard for any rapper to sell big numbers agian because the avg rap fan, Has way to many ways to get the music for free. but its not like everyone and there momma dont got the cd.

its not like most ppl dont love it sh*t is just a number and sales haven't told the whole story
in Years let not kid ourself
 6 years ago '04        #10
Javon23 265 heat pts265
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$46,357 | Props total: 8456 8456
You fu*ked up a 370k car and opened up a store just to only sell below 500k = fail
 6 years ago '10        #11
MistaKlean 1 heat pts
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$2,682 | Props total: 200 200
wow, without a leak those #'s are horrible. could see it as being ok if the album actually leaked. big sean did like 100k and that was with an album leaking 2 weeks before AND pretty much no promo. and he is 1/20th the size of ye and hov.


Last edited by MistaKlean; 08-16-2011 at 11:55 AM..
 08-16-2011, 11:57 AM         #12
s7venwords  OP
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 Illstreet said:
The Deluxe Edition(the only one anyone wants) is sold out everywhere and backorded two weeks...

The whole Best Buy exclusive thing was a bad idea.
I got it,:dancingcool:
 08-16-2011, 11:57 AM         #13
Illstreet  OP
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 Javon23 said:
You fu*ked up a 370k car and opened up a store just to only sell below 500k = fail
You talked to LeBron lately?
 08-16-2011, 11:58 AM         #14
Illstreet  OP
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 s7venwords said:
I got it,:dancingcool:
As did I...

I was there at 10AM Friday Morning to get it... 20 People lined up outside waiting...
 6 years ago '04        #15
jeehtoven 51 heat pts51
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$5,645 | Props total: 470 470
makes sense...200K for an album in the first week, cd only.
 6 years ago '04        #16
187Proof 470 heat pts470
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$6,259 | Props total: 6376 6376
How much did Drake's debut sell it's first week?
 6 years ago '04        #17
NBA Brawler 112 heat pts112
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$17,565 | Props total: 2424 2424
 Illstreet said:
20 People lined up outside waiting...
Waiting to get the CD or waiting to get in the store?

Anyway, I liked the album but I didn't buy into the hype like most people did. I'm probably not buying it right now though. They got enough money, they don't need mine...

 187Proof said:
How much did Drake's debut sell it's first week?
Around 447K...
 6 years ago '04        #18
Javon23 265 heat pts265
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$46,357 | Props total: 8456 8456
Ouch.......

According to Rolling Stone magazine, Eminem — not Jay Z or Kanye West — is the undisputed King of Hop Hop.

And why not? Black rappers have destroyed what once was a cerebral art form with their materialistic bragging, self hate and absentee father issues.

The ignorance that substitutes for Hip Hop today has caused true fans to turn away from the genre in droves.

While others are watching the throne, Rolling Stone was watching the numbers. Editors of the iconic music magazine used album sales and chart figures dating back 2 years in deciding who should take the crown.

“Thanks to his two latest chart-topping albums, 2009’s Relapse and 2010’s Recovery, the man otherwise known as Slim Shady sold more than two and a half times the number of albums as the second-ranked Lil Wayne during our survey period,” wrote Rolling Stone.

It doesn’t matter to Rolling Stone that Eminem, real name Marshall Bruce Mathers III, is bordering on 39 years old. Mathers embodies Hip Hop’s credo of “keeping it real” without having to tear up a $300K Maybach to do it.

ttp://sandrarose.com/2011/08/rolling-stone-crowns-eminem-king-of-hip-hop/
 08-16-2011, 12:43 PM         #19
s7venwords  OP
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 187Proof said:
How much did Drake's debut sell it's first week?
462,989

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 6 years ago '06        #20
QuietMoney 1 heat pts
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$217 | Props total: 0 0
Best Buy being the only retailer selling this album right now in addition to the deluxe edition being sold out has a lot to do with this I bet
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