Jay-Z & Kanye West’s Anti-Leak Methods Revealed

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 6 years ago '07        #1
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MFKAD 55 heat pts55
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Jay-Z & Kanye West’s Anti-Leak Methods Revealed
 

 

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Last Monday (August 8), XXLMag.com investigated how Jay-Z and Kanye West managed to keep their highly-anticipated collaboration album, Watch the Throne, from leaking. Since then more details on the awe-inspiring feat have been revealed.

Billboard magazine spoke to one of the LP’s main engineers, Anthony Kilhoffer, to get the low down on how they were able to keep the project on lockdown. In addition to having a no-email policy when working with outside producers (as XXL previously reported, everyone who collaborated on the disc had to record in-person), Kilhoffer told Billboard that all of the sessions were saved to offsite hard drives, stored in a locked Pelican briefcase that were only accessible using his fingerprints. Kilhoffer and fellow WTT engineer, Mike Dean were the only men that had access to those files.

Along with those precautions, the duo didn’t send the CD to get pressed up until days after it already debuted on iTunes.

“I think there are a lot of people looking at this and saying, ‘Wow, maybe these guys are onto something,” an anonymous Roc Nation executive told Billboard. “I’d be surprised if many other artists don’t use this strategy as well.” —Elan Mancini


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 Jay-Z & Kanye West’s Anti-Leak Methods Revealed | XXLMAG.COM

89 comments for "Jay-Z & Kanye West’s Anti-Leak Methods Revealed"

 08-16-2011, 01:13 AM         #2
Everest 
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why did it take so long for artists to understand that if you limit access, you limit access.
 6 years ago '04        #3
ant30ant33 214 heat pts214
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bout time a article that states what really happen... :applause:
 6 years ago '10        #4
Agentzer0oo0 209 heat pts209
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I had a strong feeling they weren't playing but I didn't think they'd be using fingerprint scanners.

Not surprised by any of this but wow
 6 years ago '06        #5
morrow05 34 heat pts34
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Pure genius...maybe sales would get better just a little bit.
 08-16-2011, 01:18 AM         #6
Contagioso 
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i saw somewhere that it was something fingerprint related.
thats crazy tho. sh*t worked
 6 years ago '04        #7
TheGame4705 21 heat pts21
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genius but when are they going to come out with a way to stop the piracy after the cd has hit the market
 6 years ago '05        #8
NomiS 2 heat pts
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this will change the music industry ... quality of the music and sells
 6 years ago '06        #9
morrow05 34 heat pts34
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 TheGame4705 said:
genius but when are they going to come out with a way to stop the piracy after the cd has hit the market
they should just stop selling cd's altogether lol
 6 years ago '06        #10
Hussle 36 heat pts36
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Jay on Ye on that next level sh*t
 6 years ago '07        #11
CheezyDoDo 15 heat pts15
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 TheGame4705 said:
genius but when are they going to come out with a way to stop the piracy after the cd has hit the market
why would you ever think like dat
 6 years ago '04        #12
RoyceDa59 240 heat pts240
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Only artist of this magnitude could pull this off, n*ggas don't have the bread Jay and Ye got.
 6 years ago '06        #13
Hussle 36 heat pts36
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 illogik said:
It's not that serious
"Pelican briefcase that were only accessible using his fingerprints"



thats pretty serious, on some 007 type sh*t
 6 years ago '06        #14
QuietMoney 1 heat pts
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 TheGame4705 said:
genius but when are they going to come out with a way to stop the piracy after the cd has hit the market
Damn, you talkin like you want that to happen
 6 years ago '09        #15
thegoldenhero 3 heat pts
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 illogik said:
It's not that serious
money is serious
 6 years ago '06        #16
Vdot88 4 heat pts
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the scene died a little bit
 6 years ago '04        #17
RYLNYC|m 5 heat pts
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Y'all are easily impressed, folks. Subtract all that nonsense about the fingerprints and 007 f-ckery and take in the key part: they did a digital release before a physical release.

I've said this like 3 times before in WTT related threads: when you do a digital iTunes release, you're cutting out a lot of middle men and x-factors. Digital release = artist sends master tracks to iTunes.. done. Physical release = artist sends masters to recording studios, printing presses, packaging factories, distributions, retail stores (a day or 2 before release), and a bunch of other outlets that include HUNDREDS (if not thousands) of unknown people getting their hands on the album.

Kendrick Lamar did the exact same thing and his album didn't leak unto a couple of hours before release date. And not to be technical, but I had a copy of WTT like an hour before August 8th so it's not 100% fool proof
 6 years ago '05        #18
goldgrill910 2 heat pts
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 Everest said:
why did it take so long for artists to understand that if you limit access, you limit access.
because the artist aren't in control of their music. the label their signed to is.
 08-16-2011, 01:52 AM         #19
4betbluff 
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pelican brief sh*t....mike dean been saying they gonna change the game
 6 years ago '06        #20
Storchaveli 94 heat pts94
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I applaud them both for this feat. They revolutionized the anti-leak game more than they have hip hop in their careers. Respect.
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