Sway Calloway Reveals His Extensive MTV Duties, Balancing Several Jobs

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 7 years ago '05        #1
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Ari Gold 328 heat pts328
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Sway Calloway Reveals His Extensive MTV Duties, Balancing Several Jobs
 

 

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Earlier this month, HipHopDX spoke to MTV's Sway Calloway, as he began his tenure as head of Shade 45's morning show. During that conversation, Sway was also asked about his various duties, for MTV and otherwise, since the days of he and King Tech's seminal Wake Up Show.

Many Hip Hop fans might know Sway for his role in introducing artists like Crooked I and Eminem to the mainstream, or see him interviewing Jay-Z and Nas together, or Solar after Guru's death. However, Sway, who recently contributed to The Source magazine and co-executive produced Saigon's The Greatest Story Never Told is involved in plenty. We asked him how he manages.

HipHopDX: I have always wanted to ask you, how do you find time to sleep? Going coast-to-coast how do you manage to do so much?

Sway Calloway: That Wake Up Show [bi-coastal era] was pretty crazy back in the day. When you brought that up I almost cringed. I used to jump on a plane on Saturday at 6 a.m. out of JFK [National Airport] to land around 9 and then [King Tech and I] would go do The Wake Up Show and sometimes we would record for hours - the whole weekend, and the next day Iím flying back to New York to get back to MTV. But then there was a point when I was doing HOT 97ís morning show so I would fly out, do The Wake Up Show on the weekends, catch a red-eye Sunday nights, land, go straight to HOT 97, do that everyday and then do MTV during the day. That was crazy.

[My obligations now are] a labor of love, so itís a little different in that sense, for one. [Secondly], MTV and Sirius XM are only four blocks away from each other [in New York City], but the show is from 8 a.m. to 12 noon. Eight a.m. isnít a hard make, and I get up early anyway, and so I donít think itís going to be hard to manage because itís a time in my day when I will be active anyway. Plus, itís not the same pressures as conventional radio because itís not a ratings system or anything like that; we just get subscribers. They havenít figured out how to rate that, so I donít have to necessarily prove anything, and so in most cases if you take care of the physical, itís the mental exhaustion that you have to be more worried about. I'ma sleep right, I'ma eat right, I'ma jog, I'ma exercise and itís really not too much to handle. Nick Cannon got a way heavier schedule than me [laughing] so Iím not going to worry about it. Iíll be fine.

DX: I was watching something on MTV recently, and you were backstage hanging out with the case of the Jersey Shore and Life As Liz, and you were clearly up on what was happening in both series. Can you tell the Hip Hop audience out there a little about what you do that goes above and beyond "Hip Hop Sway"?

Sway Calloway: Phew. [Laughs] I think itís fair to say Iíve become the face of MTV and with that, Iím also the liaison between what MTV once was, what MTV is, and what MTV is moving to become. So I accept the liaison between all these worlds so a lot of times Iím the spokesperson. Like for example, weíve got our VMA press conference for the 2011 VMAís [coming up]; Iíll be hosting that. When we did our town-hall meetings during the mid-term elections with President Obama, I moderated that. If we do any award show, Iím always on the red carpet conducting that. When we do our up-fronts where we are spelling our channel to the advertisers, where we tell them what we plan on doing coming up next season or what we are have planned to make sure that the advertising bucks are being well-spent on programming, Iím the guy hosting that event. When it comes to breaking news or when something happens or when someone passes away or something big happens, Iím the guy who may deliver that. When it comes to doing interviews, just to kind of give some sort of new players thatís on the channel like Jersey Shore or [Life As Liz] or Teenwolf or whatever it may be, Iím the kind of guy they call on to introduce them to the audience as well, as to the staff and to the advertisers. And then we have the shows that we create with my team with Rahman Dukes and Rob Markman and our Hip Hop team here, like RapFix and Mixtape Mondays and "The Fab 5" thing we do on MTV Jams and a lot of the synergy we do with MTV 2 and Sucker Free.

Sway Calloway now hosts Shade 45's morning show, from 8 a.m. EST to 12 p.m. EST on weekdays.

36 comments for "Sway Calloway Reveals His Extensive MTV Duties, Balancing Several Jobs"

 7 years ago '07        #2
1LynguisticMind 177 heat pts177
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I wonder how much dude is worth
 7 years ago '05        #3
Ari Gold 328 heat pts328 OP
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 1LynguisticMind said:
I wonder how much dude is worth
More than Joe Budden
 7 years ago '04        #4
Yung C 
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sway a vet in the game! :applause: jack of all trades
 7 years ago '08        #5
The N 561 heat pts561
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What is under that hat?


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 7 years ago '10        #6
Fly Elroy 321 heat pts321
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this n*gga cut his dreads but he still rockin a kufi
 7 years ago '11        #7
HCMoney 12 heat pts12
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 The N said:
What is under that hat?


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Dude's from Jupiter.
 7 years ago '04        #8
The_Most_H8ed 
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sway is a legend...he is exactly what he says he is..."the liaison between what MTV once was, what MTV is, and what MTV is moving to become"...not only for MTV but hip-hop as well...hes respected by 90's hip hop heads as well as today's up and comers...:agreement6:
 7 years ago '05        #9
Flatbush85 55 heat pts55
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I got love for Sway and his respect position in hip hop but he aint about to sway my feelings about the current MTV.
 7 years ago '07        #10
Root Of Evil 56 heat pts56
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 The N said:
What is under that hat?


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I guess we'll NEVER kno..
 7 years ago '07        #11
notic99 25 heat pts25
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 itzjmoney510 said:
More than Joe Budden
overly used smiley
 7 years ago '04        #12
DavidMSaze 
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you cant be mad at sway. hes just one of those cool dudes lol
 07-28-2011, 02:27 AM         #13
Marvin Hagler 
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 Yung C said:
sway a vet in the game! :applause: jack of all trades

aye my uncle put me on this sh*t watch this yall



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 7 years ago '04        #14
mt fuji 17 heat pts17
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Sway more then paid his dues, that's why he has that respect from not just the hip hop community but from errrrybody
 7 years ago '06        #15
illathruz 69 heat pts69
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one of his first and greatest interviews:

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 7 years ago '07        #16
DIPSET101 29 heat pts29
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 karr153 said:
I got love for Sway and his respect position in hip hop but he aint about to sway my feelings about the current MTV.
I see what you did there
 7 years ago '10        #17
JudasHatesJesus 147 heat pts147
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 7 years ago '04        #18
TniaS 7 heat pts
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 Marvin Hagler said:
aye my uncle put me on this sh*t watch this yall


hahah I liked that sh*t! Everybody was usin that style then lol

Sway is a hard worker... I heard MTV doesnt pay well tho?
 7 years ago '04        #19
DezCaughtIt 15 heat pts15
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so this dude works straight for viacom.. and no one mentioned illuminati..
 7 years ago '05        #20
midaztouch 50 heat pts50
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i thought it was tinytankx


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