Car Salesman Eminem help`s turn a $197 million loss one year to a $116 million profit the next

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Props Slaps
 7 years ago '09        #1
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ShadyVsEminem 244 heat pts244
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Car Salesman Eminem help`s turn a $197 million loss one year to a $116 million profit the next
 

 

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 Eminem receives credit from Chrysler for helping propel sales during record-breaking first quarter | MLive.com
In 11 simple words, Eminem helped make Chrysler Group LLC history.
“This is the Motor City and this is what we do,” said the Detroit rapper in the Chrysler 200 commercial, which appeared during this year’s Super Bowl.

The 13-syllable statement, along with the riff from his Academy Award winning track “Lose Yourself,” were credited this morning for helping the Auburn Hills-based automaker post a $116 million profit for the first three months of the year, compared to a $197 million net loss the same time period in 2010.

It was the automaker’s first net quarterly profit since emerging from bankruptcy nearly two years ago.

“It clearly had a fairly big impact also on market levels with (the) Eminem Super Bowl ad being extremely well-viewed on YouTube,” said Richard Palmer, Chrysler chief financial officer during a teleconference and webcast today. “And introducing the tag line ‘Imported from Detroit.’ ”

The two-minute ad, which sparked a clothing line bearing its tagline, has 10.5 million hits on YouTube.

Chrysler reports 10,000 Chrysler 200s were sold in the first quarter of this year,

“I think it’s fair to say that we are certainly — internally — very pleased with the results Chrysler has been able to achieve in the first quarter of this year,” said Chrysler Chief Executive Officer Sergio Marchionne., during the teleconference.

Chrsyler continues to have big plans for more its ads.

In April, brand CEO Olivier Francois announced that Detroit Lions star Ndamakong Suh, hip hip icon Dr. Dre and fashion designer John Varvatos will star in an upcoming campaign for the Chrysler 300.


Last edited by ShadyVsEminem; 05-02-2011 at 07:30 PM..

61 comments for "Car Salesman Eminem help`s turn a $197 million loss one year to a $116 million profit the next"

 7 years ago '09        #2
JewsusChrist 211 heat pts211
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daaaaaaaam

eminem is god seriously
 05-02-2011, 07:30 PM         #3
yeugkk 
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hmm

well, it is eminem
 7 years ago '09        #4
ShadyVsEminem 244 heat pts244 OP
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People called him a sellout for it,ya selling out car showrooms all over America
 7 years ago '08        #5
Future 44 heat pts44
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He's the anchor of Detroit....regardless of what he does, haters will hate.
 7 years ago '09        #6
ShadyVsEminem 244 heat pts244 OP
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[video - click to view]

 7 years ago '05        #7
Swisher sweet 87 heat pts87
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 ShadyVsEminem said:
People called him a sellout for it,ya selling out car showrooms all over America
weren't you one of the people cryin cause he was doing commercials?
 7 years ago '05        #8
meepos 21 heat pts21
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whoever thought of this idea in the marketing department better get a nice stack for that.
 7 years ago '09        #9
ShadyVsEminem 244 heat pts244 OP
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 Swisher sweet said:
weren't you one of the people cryin cause he was doing commercials?
No,id be more worried about his dodgy collabs than him helping a struggling company in his own city.Obviously its not purely down to him but i bet it helped a fair bit
 7 years ago '07        #10
1LynguisticMind 177 heat pts177
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who ever came of with this advertisement idea will clean up at the advertising awards

has to be one of the most biggest success stories in recent advertisement history
 7 years ago '09        #11
ShadyVsEminem 244 heat pts244 OP
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 Mr. Snowman said:
who ever came of with this advertisement idea will clean up at the advertising awards
That Darth Vader one will
 7 years ago '10        #12
Agentzer0oo0 209 heat pts209
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Not surprised though.

He's white, famous & raps. Who wouldn't buy things based on his name?
 7 years ago '09        #13
ShadyVsEminem 244 heat pts244 OP
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 Agentzer0oo0 said:
Not surprised though.

He's white, famous & raps. Who wouldn't buy things based on his name?
There`s a bit of a difference spending a few quid on a cd than spending thousands on a car

People always bring up his clothing company that never really took off(commercially that clothing company is the only thing that didnt do well in his career)


Last edited by ShadyVsEminem; 05-02-2011 at 07:52 PM..
 7 years ago '05        #14
Swisher sweet 87 heat pts87
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 ShadyVsEminem said:
No,id be more worried about his dodgy collabs than him helping a struggling company in his own city.Obviously its not purely down to him but i bet it helped a fair bit
You stay taking shots at the "nice nice lady"

And I think it was the brisk commercial that everybody was bi*ching about.
 7 years ago '09        #15
ShadyVsEminem 244 heat pts244 OP
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 Swisher sweet said:
You stay taking shots at the "nice nice lady"
Not her........well ya her but others aswell(her labelmates and the like aswell).Hopefully he never gets the Bieber fever,that would be the pits


Last edited by ShadyVsEminem; 05-02-2011 at 07:54 PM..
 7 years ago '04        #16
Hardkore 10 heat pts10
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if this n*gga was like, "let me get 1% of all profits from chrysler 200's."

he would have made $1.2 mil in like 3 or 4 months. :wow:

eminem's 2011 so far:

. super bowl commercial for chrysler

. diamond certification for album sales of the marshall mathers LP and the eminem show

. recovery being top 50 on the charts for the entire year so far

#winning
 7 years ago '05        #17
Swisher sweet 87 heat pts87
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 ShadyVsEminem said:
Not her........well ya her but others aswell(her labelmates and the like aswell).Hopefully he never gets the Bieber fever,that would be the pits


Welp, the way I see it is Em is a huge star, everything he touches is gold and he knows it. I can't help but think he's kinda bored of the same old thing album after album.
He was in rehab watching all these rappers collaborating with each other having fun, selling ringtones and sh*t, he wanted the experience too.

Before this year em was the crazy anti-social rapper only working with 50 and Dre, and you didn't really see his face attached to any products (except for that horrible clothing line) I would get bored with myself too

and pleeeeease no bieber
 7 years ago '10        #18
Agentzer0oo0 209 heat pts209
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 ShadyVsEminem said:
There`s a bit of a difference spending a few quid on a cd than spending thousands on a car

People always bring up his clothing company that never really took off(commercially that clothing company is the only thing that didnt do well in his career)
His clothing line didn't take off? That's surprising to me I copped some sh*t from his clothing line. A black & red shady hoodie, a long sleeve shirt & a couple of shirts..That was back in like 04-05 I think.

I thought he did good with the clothing as far as sales, & obviously there's a difference with buying a CD & a car my thing is if you're a global brand people will still flock to buy your sh*t.


Vitamin Water is a pretty good example of that.
 7 years ago '09        #19
ShadyVsEminem 244 heat pts244 OP
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 illogik said:
and you live in ireland. so you're irrelevant to this.
We aint still gon around on horse and cart over here ya know? cars came to Ireland about 5 (maybe 6)years ago to this day

 Agentzer0oo0 said:
I thought he did good with the clothing as far as sales
He didnt do Rocawear good so thats not good enough


Last edited by ShadyVsEminem; 05-02-2011 at 08:14 PM..
 7 years ago '07        #20
HeckDaMonsta 2 heat pts
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yeah this was prolly my favorite commercial but i aint buyin a chysler tho
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